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Model of theoretical customer journey toward purchase of a good or service
The purchase funnel, or purchasing funnel, is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of
Purchase_funnel
In marketing, a type of hierarchy of effects model
moving through to the actual purchase. This effect is also known as a "customer funnel", "marketing funnel", or "sales funnel". The model is also used extensively
AIDA_(marketing)
E-commerce term
website, and finally making a purchase. The consumer is seen as being "converted" from a visitor to the site to a buyer. A funnel describes the progressive
Conversion_funnel
Topics referred to by the same term
Funnel (ship) Chimney (locomotive), sometimes known as a funnel Funnel (concurrent computing) Funnel (software), a Swedish software company Purchase funnel
Funnel_(disambiguation)
Initiation of consumer interest into products
generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is known as pipeline marketing, which
Lead_generation
In business intelligence
Funnel analysis involves mapping and analyzing a series of events that lead towards a defined goal, like an advertisement-to-purchase journey in online
Funnel_analysis
Polish online advertising company
optimization, customer acquisition, and user engagement across the purchase funnel. Founded in 2012 and headquartered in Warsaw, Poland, RTB House operates
RTB_House
Consumer awareness among household
explains how levels of brand awareness change over a product's life cycle Purchase funnel – explains how brand awareness changes as different segments of the
Brand_awareness
Marketing term
word-of-mouth, and distribution channels, often characterized through the purchase funnel, a McKinsey & Company concept. Exogenous factors: External influences
Marketing_effectiveness
Experiment methodology
and how users influence one another. On an e-commerce website, the purchase funnel is typically a helpful candidate for A/B testing, as even marginal
A/B_testing
Experiences with software design
no matter if the contact is made before, during or after the purchase. Purchase-Funnel is used to optimize the conversion (conversion rate) on the website
User_journey
each of these personas: Endorsement funnel for influencers Community engagement funnel for individuals Purchase funnel for consumers Individuals, influencers
Media_engagement_framework
Ferry company operating on The Solent
Red Funnel, the trading name of the Southampton Isle of Wight and South of England Royal Mail Steam Packet Company Limited, is a ferry company that carries
Red_Funnel
Business practice
through the customer life cycle." Customer relationship management ECRM Purchase funnel Mark D. Thompson. "e-Marketing Fundamentals: the Customer Relationship
Customer_lifecycle_management
pretargeting, advertisers can capture consumers at the beginning of the purchase funnel. Pretargeting is a method to identify websites that people have likely
Pretargeting
Type of advertising
Bucklin, R. E. (2015). "Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment". Journal
Digital_display_advertising
Part of the advertising industry
of a product or service benefits in an effort to induce them to make a purchase.[citation needed] Corporate advertising refers to paid messages designed
Advertising_management
Technique in user-centered interaction design
modified in some respect. For instance, on an e-commerce website the purchase funnel is typically a good candidate for A/B testing, as even marginal improvements
Usability_testing
without purchase action, giving chances to turn window shoppers into actual buyers. Browse abandonment is on the upper side of the purchase funnel, and the
Email_remarketing
Cruise ship operated by Disney Cruise Line
largest cruise ship ever built in Germany. She is also the first four-funnelled ocean-going passenger vessel since the retirement of the RMS Aquitania
Disney_Adventure
International cruise line
Corporation & plc. Its logo is a funnel shaped like a whale's tail, with a red, white, and blue color scheme. This trademark funnel design is built onto the line's
Carnival_Cruise_Line
Overview of and topical guide to marketing
profile Ethical consumerism Lifestyle Consumer purchase funnel The main steps in the consumer's purchase decision process are: Need or problem recognition
Outline_of_marketing
Aspect of advertising
Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel". Information Systems Research. 31 (1): 102–125. doi:10.1287/isre.2019
Annoyance_factor
Software company in Canada
on helping businesses to track and optimize customer journeys and purchase funnels. In 2018, Canopy Labs was acquired by customer loyalty company Drop
Canopy_Labs
of Ferries and boats that have been operated by Red Funnel. Between 1840 and the 1960s, Red Funnel line and its predecessors operated 40 different classic
List_of_Red_Funnel_ships
American snack food manufacturer
Slush Puppie, Arctic Blast, Pepe Churros, California Churros, Funnel Cake Factory funnel cakes, Luigi's Real Italian Ice, Daddy Ray's fruit bars, and Philly
J&J_Snack_Foods
Concept in digital marketing
percentage of users or website visitors who complete a desired action, such as purchasing a product, subscribing to a service, or submitting contact information
Conversion_rate_optimization
Marketing term
website meant to prompt a user to click it and continue down a conversion funnel. It is an essential part of inbound marketing as well as permission marketing
Call_to_action_(marketing)
Form of marketing focused on creating content for a targeted audience online
completion rates at the check-out. Altogether, these form a conversion funnel. Moreover, to better understand customers' buying habits, they should look
Content_marketing
1951 American ocean liner
tear-drop-shaped funnels located midship. Standing at 55 feet (17 m) tall and 60 feet (18 m) wide, they were the largest funnels ever put to sea. The funnel design
SS_United_States
American fantasy drama TV series (2011–2019)
Björk's Alexander McQueen high-neckline dresses inspired Margaery Tyrell's funnel-neck outfit, and prostitutes' dresses were designed for easy removal. All
Game_of_Thrones
Class of ships of the Indian Navy
the 30 mm gun deck, ASW rocket launcher mount and deflectors, main mast, funnel and LWT launcher along with hoist crane and the design of the stern. The
Anti-Submarine Warfare Shallow Water Craft
Anti-Submarine_Warfare_Shallow_Water_Craft
Marketing and sales Organizations
business and is in charge of the front-end of the sales cycle and top of funnel leads by identifying, connecting with, and qualifying leads. Simply put
Sales_development
2025 video game
capture points in a map. However, the number of points gradually decreases, funneling players into specific map areas. Another new mode is Sabotage, which has
Battlefield_6
British animated children's television series
achieve his plans. He has a large moustache, used as his trademark, and funnel-like pieces on his helmet. He calls the Go Jetters insults like "no Jetters"
Go_Jetters
Systematic design of sales processes
series of steps you follow as you guide prospects from initial contact to purchase." Reasons for having a well-thought-out sales process include seller and
Sales_process_engineering
American technology company
billion at an average purchase price of $30,639 per bitcoin. Executive chairman Saylor has been described as working to "funnel nearly all of Strategy’s
MicroStrategy
Electronic commerce marketing technique
Attention, Interest, Desire, Action (AIDA) principles throughout the conversion funnel Building credibility with trust signals and strong site design Simplifying
Conversion_marketing
American country pop singer (born 1993)
him following the incident. Those individuals were given the option to funnel their respective $15,000 donations to a charity of their choice, or keep
Morgan_Wallen
Destroyer of the Royal Canadian Navy
platforms and SQS 504 Variable Depth Sonar (VDS). The single funnel was altered to twin stepped funnels to permit the forward extension of the helicopter hangar
HMCS_Fraser_(DDH_233)
a range of 1200 miles. Whirls rotor blades to create 200-300 mph wind funnels. Uses semi-automatic glue gun. Bruticus The 5 Combaticons Starscream's
List of The Transformers characters
List_of_The_Transformers_characters
working out how to do something, the more likely they are to purchase again. "The Nurnberg Funnel". MIT Press. Retrieved 2025-05-08. Self, Tony. "Introduction
Minimalism (technical communication)
Minimalism_(technical_communication)
Type of unsustainable business model
organization's membership has a strong incentive to continue recruiting and funneling money to the top of the pyramid. Such organizations seldom involve sales
Pyramid_scheme
2022 American crime/psychological thriller television series
Razelle Benally June 26, 2022 (2022-06-26) 1.02 Money from the robbery is funneled through Devoted Dan's car dealership. Wanda, the painter wife of gift shop
Dark_Winds
American subsidiary of automaker Stellantis
clothing items featuring the Monument to Joe Louis, with proceeds being funneled to Detroit-area charities, including the Boys and Girls Clubs of Southeast
Chrysler
Type of two-dimensional barcode
convert to a sale. It coaxes interested prospects further down the conversion funnel with little delay or effort, bringing the viewer to the advertiser's website
QR_code
Norwave in 1985 at Toftestallen in Øygarden Municipality in Norway. Waves funnelled down the narrowing channel lifted water about 3 metres (10 ft) into a
List_of_wave_power_projects
American adult animated science fiction sitcom
working on a television series he regarded as creatively stifling, and funneled his creative energies into creating a webisode for Channel 101. The result
Rick_and_Morty
AI customer service software company
Retrieved 16 May 2019. Brooks, David (2018-06-12). "Can You Do Top-of-Funnel Marketing Automation Without CRM?". Business2Community. Archived from the
Text_(company)
2025 legislation in the United States
(July 2, 2025). "How Trump's bill will supercharge mass deportations by funneling $170bn to Ice". The Guardian. ISSN 0261-3077. Retrieved July 3, 2025.
One_Big_Beautiful_Bill_Act
American information technology company (1939–2015)
to a consultant with close ties to company officials, one of whom was funneled money. HP agreed to pay $108 million to settle the SEC charges and a parallel
Hewlett-Packard
Anthology television series
keep me going for a while, even if all of the humor appears to have been funneled into Scream Queens." On the other hand, Matt Zoller Seitz of New York Magazine
American_Horror_Story
President of the United States from 2021 to 2025
sentence for tax evasion, and Gerald G. Lundergan, convicted of a scheme to funnel money to his daughter's Senate campaign and released in 2023. On December
Joe_Biden
British ocean liner
and the funnel was repainted in traditional Cunard orange and black, with black horizontal bands, known as "hands". The original narrow funnel was rebuilt
Queen_Elizabeth_2
War between Mexico's government and various drug trafficking syndicates
original on 23 February 2012. Retrieved 19 July 2012. "Mexican cartels funneling shipments to Italian mafia through Texas". The Guardian. McClatchy newspapers
Mexican_drug_war
Software for automating repetitive marketing tasks
customer data platform (CDP) software. Marketing automation tracks top-of-funnel activities to drive prospects to sales. This is contrasted with CRM, which
Marketing_automation
Canadian rapper and singer (born 1986)
Sweepstakes, and Australian national George Nguyen, alleging that Drake funnelled Stake money to Nguyen in exchange for artificially boosted numbers on
Drake_(musician)
stern. In doing so he steered through the hot gases rising from Renown's funnels. The Walrus was flung over by the hot up-blast, out of control, and fell
List of accidents and incidents involving military aircraft (1940–1942)
List_of_accidents_and_incidents_involving_military_aircraft_(1940–1942)
American comedy-drama anthology television series
famous sculptor, to Jordan. Upset that the deal might be jeopardized, Amy funnels her anger into vandalizing Danny's truck. After seeing the truck, Danny
Beef_(TV_series)
Former Isle of Wight passenger catamaran ferry
Ferries now operates a larger catamaran called Bo Hengy II. Following purchase by Red Funnel the vessel was transported to Southampton by heavy lift ship arriving
Schiopparello_Jet
2026 action-adventure video game
provide the player with a number of possible solutions, but ultimately funnelled them towards a specific intended path. However, he praised the game's
007_First_Light
American businessman known for tax evasion (born 1962)
Nathan. "The 2% Solution: Inside Billionaire Robert Smith's Bold Plan To Funnel Billions To America's Black-Owned Businesses". Forbes. Retrieved September
Robert_F._Smith_(investor)
Cruise line registered in Switzerland
with the livery changed from the blue funnel star logo to a white funnel with the MSC logo. In 1997, MSC purchased the Atlantic from Premier Cruise Lines
MSC_Cruises
Former owner of Mamelodi Sundowns (1954–2013)
likes of Orlando Pirates and Kaizer Chiefs in the national league. By funnelling a lot of money in appointing top coaches and recruiting talented players
Zola_Mahobe
Ukrainian politician (born 1991)
its largest-ever drone delivery package to Ukraine. In May 2026, Norway funnelled over US$302M into the PURL fund mechanism, including funding for Patriot
Mykhailo_Fedorov
Alex Saab, a businessman associated with the Venezuelan government, were funneled into Rafael Correa's 2013 presidential campaign. The funds were reportedly
List of foreign electoral interventions
List_of_foreign_electoral_interventions
American businessman and Titanic passenger (1864–1912)
belief that Astor may have been one of the swimmers killed by the first funnel falling from the ship. This is disputed by John Snow, an undertaker aboard
John_Jacob_Astor_IV
Frigate class being built for the Royal Navy
systems; WR Davis of Canada for the uptakes and downtakes of the ship's funnel and exhaust system. In December 2016, BAE Systems announced the award of
Type_26_frigate
Shipwreck in the North Atlantic Ocean
major chunk of the deck house (the base of the third funnel) along with pieces of the third funnel were found. This showed that instead of simply disintegrating
Wreck_of_the_Titanic
Global 5k running events on Saturdays
prisons and nature reserves. A parkrun milestone T-shirt is offered for purchase to volunteers and runners who have participated in a specific number of
Parkrun
Visual art representing female genitalia
controversy with his sculpture entitled "Dirty Corner", a "massive steel funnel set in broken stone, placed in the garden of the...Palace of Versailles"
Vagina_and_vulva_in_art
British passenger liner that sank in 1912
carried at least two collapsible boats on either side of the number one funnel. All of the lifeboats were stowed securely on the boat deck and, except
Titanic
South Korean family-run business conglomerate
government granted preferential statuses to the companies. A chaebol would funnel bribes to politicians and bureaucrats through slush funds and illegal donations
Chaebol
Social movement originating in the US
such as Ryan Fournier and Candace Owens have falsely claimed that ActBlue funnels donations intended for Black Lives Matter to Democratic candidates, with
Black_Lives_Matter
Island in the North Atlantic Ocean
being fully exposed to the Atlantic Ocean. Donegal Bay is shaped like a funnel and catches west/south-west Atlantic winds, creating good surf, especially
Ireland
Corporate task of optimizing the existing resources in a company
resource planning (ERP) system. Existing methodologies include: Kuiper's funnel method, Dobrin's three-dimensional (3D) web-based decision support tool
Enterprise_resource_planning
Scrapped freighter
South Korea in 1984 for Blue Funnel Line, part of the Liverpool company Ocean Transport & Trading Ltd, and was Blue Funnel's last newbuilding. She was deployed
MV_Taiko
2023 civil unrest in France
Times add that in order "[t]o keep the system financially viable without funneling more taxpayer money into it – something the government already does –
2023 French pension reform strikes
2023_French_pension_reform_strikes
Armed conflict in the Middle East
rapprochement deal. The Eritrean government has also been accused of funneling Iranian material to the Houthis, as well as offering medical care for
Yemeni civil war (2014–present)
Yemeni_civil_war_(2014–present)
Financial firm
Aspiration investors were suing Ballmer for allegedly using the company to funnel money to Kawhi Leonard. In October 2025, co-founder Joe Sanberg pleaded
Aspiration,_Inc.
Stadium in Orchard Park, New York
on August 10, 2023. Retrieved August 9, 2023. Hochul announces plan to funnel record $1.01B to Bills owners, but it’s okay because “economic impacts”
Highmark_Stadium
Not Just a "Russia" Investigation Anymore". Slate. "Report: Saudis, UAE funnelled millions to Trump 2016 campaign". Al Jazeera. February 25, 2020. "Redacted
2016 United States presidential election
2016_United_States_presidential_election
detaining the owners of money exchange companies accused by Israel of funneling cash to militant groups. Four people were shot and injured by Israeli
Timeline of the Gaza war (16 May 2025 – 19 August 2025)
Timeline_of_the_Gaza_war_(16_May_2025_–_19_August_2025)
Fugitive, businessman, and former automotive executive (born 1954)
allegedly helped Ghosn to funnel millions of dollars of Renault funds through them for his personal use, including the purchase of a 120-foot (37 m) yacht
Carlos_Ghosn
British shipping company (1845–1934)
their ships names ending in -ic. The line also adopted a buff-coloured funnel with a black top as a distinguishing feature for their ships, as well as
White_Star_Line
American multinational technology company
it established in 1985. Other countries have similar installations, to funnel profits back up to Redmond and to distribute the dividends to the holders
Microsoft
Chinese multinational technology company
companies. The joint ventures were actually shell companies, and were a way to funnel money to local telecommunications employees so that Huawei could get deals
Huawei
History of walled towns in Austria
gatehouses, causing a constriction to funnel people through the gatehouse. The spindle-shaped marketplaces also funnelled people through the gatehouses at
Austrian_walled_towns
Intelligence gathering
NUMEC plant was "an Israeli operation from the beginning," allegedly funneling nuclear material to Israel's nascent atomic weapons project. Declassified
Israeli espionage in the United States
Israeli_espionage_in_the_United_States
Milkweed butterfly in the family Nymphalidae
stating that these effects appear to be more concentrated in particular funnel areas during migration. Nevertheless, the report concluded: In summary,
Monarch_butterfly
Dam in Nevada and Arizona, US
enters the intake towers and then four gradually narrowing penstocks which funnel the water down towards the powerhouse. The intakes provide a maximum hydraulic
Hoover_Dam
U.S. presidential administration since 2025
30, 2024. Anderson, Zac; Mansfield, Erin (April 18, 2024). "Trump is funneling campaign money into cash-strapped businesses. Experts say it looks bad"
Second presidency of Donald Trump
Second_presidency_of_Donald_Trump
Cloud-based recruiting and human resources software platform
Retrieved 2021-04-26. "Jobvite lands $25M to continue filling 'the entire funnel of recruiting'". VentureBeat. 7 October 2014. Retrieved 22 April 2016. Shih
Jobvite
was painted in white with a red streak across running across it and its funnel being the same color with the Negros Navigation logo on the middle, the
MV_Don_Claudio
Soviet-born Israeli businessman, philanthropist and investor
presented Angola with a plan to reduce smuggling and increase revenue by funneling diamonds through only one source, while others claim the deal was clinched
Lev_Avnerovich_Leviev
British ocean liner from 1911 to 1935
on either side of the number one funnel. Collapsibles A and B were stored on the starboard and port sides of the funnel respectively.[citation needed] After
RMS_Olympic
Danish shipping and logistics company
a letter dated 6 October 1886, he wrote to her: "The little star on the funnel is a reminder of the evening I prayed for you so dejectedly and anxiously
Maersk
US Navy guided-missile destroyer class
hangars of DDG-86 onward are made of composite materials, and the exhaust funnels of DDG-89 onward are shrouded by the superstructure. USS Pinckney (DDG-91)
Arleigh_Burke-class_destroyer
Salafi jihadist organization in the Syrian civil war (2012–2017)
New York Times. 8 September 2014. Andrew Norfolk (4 June 2021). "Qatar funnelled millions of dollars to Nusra Front terrorists in Syria". The Times. Chapman
Al-Nusra_Front
Chain of restaurants
both closed permanently on December 31, 2016; the Las Vegas closure was to funnel traffic to the newer Showcase Mall location nearby, while Hard Rock did
Hard_Rock_Cafe
PURCHASE FUNNEL
PURCHASE FUNNEL
Biblical
This purchase, This lamentation
Surname or Lastname
English
English : variant of Fennell 1, found predominantly in East Sussex.
Surname or Lastname
English
English : habitational name from an unidentified place (probably in southern England, where the surname is commonest and where chalk hills abound), apparently named with Old English cealc ‘chalk’ + lēah ‘woodland clearing’.Quaker minister Thomas Chalkley of Southwark, England, first came to America in 1698, on a preaching journey, and in 1700 he brought his family over to MD. The next year he moved to Philadelphia, and in 1723 to a plantation he had purchased in the nearby suburb of Frankford, later a part of the city. As his family grew, he became a sea trader.
Surname or Lastname
English
English : metonymic occupational name for a cooper, from Middle English coupe ‘tub’, ‘container’ (see Cooper). In some cases the surname may have been derived from a pub or house sign.Dutch : from koop ‘purchase’, ‘bargain’, hence a nickname for a haggler or a metonymic occupational name for a merchant.
Biblical
Possession, Purchase, Lamentation
Surname or Lastname
English
English : metonymic occupational name for an official responsible for obtaining the supplies required by a monastery or manor house, from Anglo-Norman French purchacer ‘to acquire or buy’ (Old French pourchacier, from chacier ‘to chase or catch’ + the intensive prefix p(o)ur, Latin pro).
Surname or Lastname
English and Irish
English and Irish : variant spelling of Caulfield.Americanized form of German Kauffeld, a development from Kaufwald, seemingly topographic names with the familiar suffixes -feld ‘open country’, -wald ‘wood(s)’, but actually derivatives or nicknames from Old High German kouf ‘trade’, ‘purchase’. See Koff.
Boy/Male
Australian, Biblical, Christian
Possessor; Purchaser; Sixth
Surname or Lastname
English
English : habitational name from places called Chipley, in Somerset and Devon, or from Chipley Abbey in Suffolk, each having as the second element Old English lēah ‘woodland clearing’. In the case of Chipley, Somerset, the first element was probably the Old English personal name Cippa, while Chipley in Devon is named with Old English cēap ‘price’, ‘purchase’, and the Suffolk place name derives from Old English cipp ‘log’.
Surname or Lastname
English and Scottish (of French origin)
English and Scottish (of French origin) : habitational name from La Tranche in Poitou, so named from the Old French topographical term trenche, a derivative of the verb trenchier ‘to cut’, which denoted both a ditch and a track cut through a forest. The term is also found in Middle English, and in some cases the surname could be of topographic origin or from minor place, such as The Trench in Kent, named with this word.The Trench family that hold the earldom of Clancarty trace their descent from Frederic de la Tranche, who settled in Northumbria from France c.1575. They became established in Ireland in the 17th century, when Frederick Trench went there and purchased an estate in Galway in 1631.
Female
Greek
Feminine form of Greek Nêreus, NERINE means "daughter of Nereus" or "sea sprite" or "wet one." It is also the name of a genus of plants native to South Africa but now spread worldwide. It is a bulb plant that produces beautiful pink funnel-shaped flowers in the fall, similar to the Belladonna Lily, though smaller. In use by the English.
Boy/Male
Biblical
This purchase, this lamentation.
Surname or Lastname
English
English : variant spelling of Wilber.Samuel Wilbur (also known as Wilbore and Wildbore) (c.1585–1656) is recorded in Boston, MA, before 1633 and purchased Boston Common in 1634. He and other religious exiles from MA purchased and settled Aquidneck Island (now RI) in 1637.
Girl/Female
Biblical
Possession, purchase.
Surname or Lastname
English
English : patronymic meaning ‘son of Robert’, common in central England (see Dobb).Arthur Dobbs (1689–1765) was born at Castle Dobbs, Co. Antrim, Ireland. In 1745 he purchased 400,000 acres of land in NC and was selected as governor in 1754. He married twice and his second wife, wed when he was age 73, was a girl in her teens from NC.
Surname or Lastname
English
English : variant of Purchase.
Female
English
Feminine form of Greek Nereus, NERINE means "daughter of Nereus" or "sea sprite" or "wet one." It is also the name of a genus of plants native to South Africa but now spread worldwide. It is a bulb plant that produces beautiful pink funnel-shaped flowers in the fall, similar to the Belladonna Lily, though smaller. In use by the English.
Biblical
Possession, Purchase
Boy/Male
Biblical
Possessor, purchaser.
Girl/Female
Biblical
Possession, purchase, lamentation.
PURCHASE FUNNEL
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PURCHASE FUNNEL