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Marketing term
Marketing effectiveness is the measure of how effective a given marketer's go to market strategy is toward meeting the goal of maximizing their spending
Marketing_effectiveness
Marketing concept
less tangible aspects of marketing effectiveness. For example, ROMI could be used to determine the incremental value of marketing as it pertains to increased
Return on marketing investment
Return_on_marketing_investment
Estimation of the impact of marketing tactics on sales
various marketing activities with sales using a linear or a non-linear regression equation. MMM defines the effectiveness of each of the marketing elements
Marketing_mix_modeling
Highest ranking executive-level position focusing on marketing
A chief marketing officer (CMO), also called a chief brand officer (CBO), is a C-suite corporate executive responsible for managing marketing activities
Chief_marketing_officer
Software for automating repetitive marketing tasks
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to automate repetitive tasks and
Marketing_automation
Initiation of consumer interest into products
In marketing, lead generation (/ˈliːd/) refers to the process of attracting and capturing consumer interest in a product or service. A lead is the contact
Lead_generation
Quantifying marketing influence
advertising over the last decade, marketing organizations have access to significantly more data to track effectiveness and ROI. This change has impacted
Attribution_(marketing)
Branch of research for business management, studying markets and economic opportunities
consumers, Marketing research is concerned specifically with marketing processes, such as advertising effectiveness and salesforce effectiveness, while market
Marketing_research
Form of marketing focused on creating content for a targeted audience online
Content Marketing Trends Dominating 2014". Forbes. Retrieved April 15, 2026. 2014 B2B Content Marketing Research: Strategy is Key to Effectiveness (2013-10-01)
Content_marketing
Study and process of exploring, creating, and delivering value to customers
about distribution, while marketing research encompasses distribution, advertising effectiveness, and salesforce effectiveness). The stages of research
Marketing
Person influential on social media
(October 12, 2024). "Influencer marketing effectiveness: A meta-analytic review". Journal of the Academy of Marketing Science. 53: 52–78. doi:10.1007/s11747-024-01052-7
Influencer
Improving sales effectiveness is not just a sales function issue; it's a company issue, as it requires collaboration between sales and marketing to understand
Sales_effectiveness
Metrics linking marketing actions to outcomes
"Accountable Marketing" is another name that can be given to this process. Within marketing accountability the expression “integrated marketing communications”
Marketing_accountability
Marketing of products or services using digital technologies or digital tools
engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social
Digital_marketing
Promotion of a product or service
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand
Promotion_(marketing)
Practical application of marketing in organizations
element of the marketing mix (the 4 Ps) More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such
Marketing_management
Type of social media marketing
Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers
Influencer_marketing
In marketing, a type of hierarchy of effects model
Advertising Effectiveness", Journal of Marketing, October, 1961, pp 59–62 McGuire, W. "An Information Processing Model of Advertising Effectiveness", in Behavioral
AIDA_(marketing)
Promotion of products or services on social media
part of the marketing department (or a challenge to the marketing effort) as other customers read their comments or reviews. The effectiveness of social
Social_media_marketing
Controversial marketing strategy
Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale
Multi-level_marketing
Advertising model
overall marketing strategy, and its effectiveness can be influenced by other promotional methods such as branding, media advertising, guerrilla marketing, and
Performance-based_advertising
Outline to execute a marketing objective
or poorly constructed marketing briefs can lead to misalignment between stakeholders and reduce the effectiveness of marketing execution, while well-defined
Marketing_plan
Form of advertising that uses the Internet
advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the
Online_advertising
Marketing channels and tools used together
the effectiveness of message penetration. For example, most paid communication platforms, print, and electronic media are filled with marketing and advertising
Marketing_communications
Making products available to customers
intermediaries. Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion. Decisions
Distribution_(marketing)
Marketing term
Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers
Call_to_action_(marketing)
Unconventional advertising strategy
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or
Guerrilla_marketing
Organizational efforts to increase sales
Marketing strategy refers to the set of coordinated actions undertaken by an organization to increase sales, strengthen market presence, and achieve sustainable
Marketing_strategy
Type of business activity
consumers, Marketing research is concerned specifically about marketing processes, such as advertising effectiveness and salesforce effectiveness, while market
Market_research
Cost of persuading a customer to purchase a product or service
and marketing effectiveness of SaaS companies: The CAC Ratio". Botteri, Philippe (2008-11-02). "One Number to Manage Your SaaS Sales &Marketing Spend:
Customer_acquisition_cost
Mental perception of product or brand
engagement DAGMAR marketing – Model for measuring advertising effectiveness Elaboration likelihood model – Dual process theory of persuasion Marketing management
Positioning_(marketing)
Marketing concept
In marketing, customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or life-time value (LTV) is an estimation and prediction of
Customer_lifetime_value
Form of direct marketing
Changing role of direct marketing The move to relationship marketing for competitive advantage. The decline in the effectiveness of traditional media. The
Database_marketing
System to judge the value of sales leads
among B2B marketing automation products. When a lead scoring model is effective, the key benefits are: Increased sales efficiency and effectiveness: Lead
Lead_scoring
B2B marketing strategy focused on key accounts
Account-based marketing (ABM), also known as key account marketing, is a business-to-business (B2B) marketing strategy in which companies focus resources
Account-based_marketing
Digital marketing strategy
like Tinder sometimes use meme formats in promotional posts. Meme marketing effectiveness is measured through engagement and virality metrics. Meme-based
Meme_marketing
Form of advertising
Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain
Targeted_advertising
Overview of and topical guide to marketing
value Market power Marketing Effectiveness Return on marketing investment (ROMI) Share of wallet Measuring advertising effectiveness Share of voice Brand
Outline_of_marketing
Model of communicating discounts and other sales offers
implications of direct marketing. In response to consumer demand and increasing business pressure to increase the effectiveness of reaching the right customer
Direct_marketing
Process of managing interactions with customers
effectiveness. Improved pricing. Customized products and services. Improved customer service efficiency and effectiveness. Individualized marketing messages
Customer relationship management
Customer_relationship_management
Model for businesses
The marketing mix (4 Ps) is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers
Marketing_mix
Marketing on a worldwide scale
Global marketing is defined as "marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to
Global_marketing
Statistical techniques analyzing facts to make predictions about unknown events
processes that pertain across large numbers of individuals, such as in marketing, credit risk assessment, fraud detection, manufacturing, healthcare, and
Predictive_analytics
Cloud management system
a DAM Enterprise content management Theresa Regli (2016). Digital and Marketing Asset Management. Rosenfeld. ISBN 978-1-933820-12-5. Bardoz, Sebastien
Digital_asset_management
Thai energy drink
on to win a gold and a silver medal at Media & Marketing magazine's Asian Brand Marketing Effectiveness Awards in 2003. In 2004 the drink was introduced
Carabao_Energy_Drink
Ratio to describe data-center efficiency
Power usage effectiveness (PUE) or power unit efficiency is a ratio that describes how efficiently a computer data center uses energy; specifically, how
Power_usage_effectiveness
Form of modelling that uses statistics to predict outcomes
customer will take a particular action. The actions are usually sales, marketing and customer retention related. For example, a large consumer organization
Predictive_modelling
Lagged effect of advertising on behavior
adstock, especially when developing a marketing-mix model is a key component of determining marketing effectiveness. There are two dimensions to advertising
Advertising_adstock
British organizational theorist
theorist, author, and academic specializing in Marketing effectiveness. Ambler was included in Marketing magazine’s list of the 100 most powerful figures
Tim_Ambler
Identification for a good or service
comprise IMC: Advertising Sales promotions Direct marketing Personal selling Public relations The effectiveness of a brand's communication is determined by
Brand
Marketing and media consultancy firm
the business to its Marketing Effectiveness focus, with Ebiquity positioned as an 'independent authority on marketing effectiveness'. The company has 18
Ebiquity
Distribution of advertising by direct mail or letterbox drop
service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help
Advertising_mail
Type of marketing
Word-of-mouth marketing (WOMM, WOM marketing, also called word-of-mouth advertising) is the communication between consumers about a product, service, or
Word-of-mouth_marketing
Measure of individuals moving out of a group
customer lifetime value (CLV) modeling and is often used to evaluate marketing effectiveness and long-term revenue sustainability. The term originates from
Churn_rate
Activities related to the exchange of goods
as well as marketing solutions that can improve the effectiveness of each individual step. One further common complication of marketing is the difficulty
Sales
Shaw's writing. 1. Marketing automation: the idea that the marketing function should embrace IT to improve its efficiency and effectiveness. Shaw has tracked
Robert_Shaw_(business_writer)
Business practice
organization, generally integrating all sources of static and dynamic data, marketing processes, and value-added services into a unified decision-support platform
Customer_lifecycle_management
Percentage of views on a certain web page that made a desired click
research studies are conducted to track the overall effectiveness of click-through rates in email marketing. Some experts on search engine optimization (SEO)
Click-through_rate
Study of the attractiveness and the dynamics of a market
competitors, customers, products, etc. Lastly, you need to measure marketing effectiveness. A few techniques are: Customer analysis Choice modelling Competitor
Market_analysis
Device that counts people as they pass
purchases. Shopping mall marketing professionals rely on visitor statistics to measure the effectiveness of the current marketing campaign. Often, shopping
People_counter
Diagram that represents a workflow or process
Marketing effectiveness Organization development Post-merger integration Predictive analytics Predictive modelling Process optimization Return on marketing investment
Flowchart
Collection of media to support the sales of a product or service
In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral"
Marketing_collateral
Method or technique that has been generally accepted as superior
opportunity. The area already has abundant lettuce fields and now the city is marketing itself as a lab for agricultural technology. This public/private partnership
Best_practice
Type of marketing
presentations and online forums for example . Referral marketing was questioned by managers for the effectiveness and material benefit it could bring to a company
Referral_marketing
Reduced sales when new product is announced
In marketing strategy, cannibalization is a reduction in sales volume, sales revenue, or market share of one product when the same company introduces
Cannibalization_(marketing)
Caused by product concept in marketing
Marketing myopia is the tendency of businesses to define their market so narrowly as to miss opportunities for growth. It is suggested that businesses
Marketing_myopia
effectiveness, solidifying its status as the preferred platform among video marketers. Social video marketing is also distinct from viral marketing which
Social_video_marketing
Understanding of an organisation's relationship with its customers and stakeholders
the consumer. "What Are Consumer Insights and How Do They Impact Marketing Effectiveness?". The Huffington Post. 2014-10-02. Retrieved 2016-03-06. Diaz
Customer_insight
Number of times an audience is exposed to advertisement
On Frequency and Effectiveness". The New York Times. p. 70. Retrieved 2024-01-30. Kerin, Roger A.; Hartley, Steven W. (2020). Marketing – The Core (8th ed
Frequency_(marketing)
Comparing business metrics in an industry
suppliers; exploratory research techniques such as focus groups; or in-depth marketing research, quantitative research, surveys, questionnaires, re-engineering
Benchmarking
Sense of regret after having made a purchase
Post-Purchase Communication to Reduce Dissonance and Improve Direct Marketing Effectiveness". Journal of Business Communication. 27 (2): 159–170. doi:10
Buyer's_remorse
Marketing to create demand for a product
score leads, and route leads to sales. Marketing analytics – the analysis of the effectiveness of marketing efforts, from individual tactics such as
Demand_generation
Model for measuring advertising effectiveness
AIDA.[citation needed] Developed for the measurement of advertising effectiveness, it maps the states of mind that a consumer passes through. Carol Kopp
DAGMAR_marketing
Marketing technique
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another
Product_placement
Model of theoretical customer journey toward purchase of a good or service
The purchase funnel, or purchasing funnel, is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase
Purchase_funnel
Form of marketing focused on customer retention
Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather
Relationship_marketing
International advertising agency network
Saatchi Australia Group, 2017, 2019. Agency of the Decade, Mobile Marketing Effectiveness Awards, M+C Saatchi Performance (formerly known as M+C Saatchi
M+C_Saatchi_Group
process from applicant source to hire, including the effectiveness of their recruitment marketing efforts, ROI and the value of their talent pipeline and
Recruitment_marketing
URL parameter used for tracking
variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They
UTM_parameters
Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare and
Marketing_warfare_strategies
Person who has become famous through their use of the Internet
(October 12, 2024). "Influencer marketing effectiveness: A meta-analytic review". Journal of the Academy of Marketing Science. 53: 52–78. doi:10.1007/s11747-024-01052-7
Internet_personality
Multi-channel online marketing technique
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets,
Mobile_marketing
Execution of marketing mix plans
marketing activation, enabling a holistic approach to shopper marketing." CRM data and models are also used to improve the effectiveness of marketing
Marketing_activation
Form of internet marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine
Search_engine_marketing
include the New York Festivals Advertising Awards, "Advertising and Marketing Effectiveness" AME Awards, Bowery Awards, Global Awards, Radio Awards, TV & Film
New_York_Festivals
Chinese e-commerce company
names, which allows merchants to establish a brand and promote marketing effectiveness by linking JD.com consumption data with Tencent social data. Walmart
JD.com
Multicultural marketing, also known as ethnic marketing, is a strategic approach in marketing aimed at specific ethnic audiences distinct from the majority
Multicultural_marketing
Centralized storage of knowledge
stored in the warehouse is uploaded from operational systems (such as marketing or sales). The data may pass through an operational data store and may
Data_warehouse
Limited population for market study
A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service
Test_market
impression and cost per click, is the starting point for assessing marketing effectiveness and can be used for comparison across advertising media and vehicles
Cost_per_order
Branch of marketing specialised in services
Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the
Services_marketing
Field of marketing research
Copy testing is a specialized field of marketing research, that determines an advertisement's effectiveness based on consumer responses, feedback, and
Copy_testing
brand. Perceptions are the foundation of brand value and marketing effectiveness. Marketing communications are conceived and executed with the explicit
Frame of reference (marketing)
Frame_of_reference_(marketing)
writing Marketing Strategy Marketing Management Marketing Plan Marketing Mix Marketing Effectiveness Return on Marketing Investment "Digital marketing in Vietnam"
Marketing_research_mix
Outline of intended product functions
point-of-view by a user/client or a company's marketing department (in the latter case it may also be called a Marketing Requirements Document (MRD)). The requirements
Product_requirements_document
In-market research of a brand's performance
Ad tracking, also known as post-testing or ad effectiveness tracking, is in-market research that monitors a brand’s performance including brand and advertising
Ad_tracking
Use of marketing theory, skills and practices to achieve social change
(efficiency and effectiveness) and the process (equity, fairness and sustainability) of social marketing programs. Together with a new social marketing definition
Social_marketing
Evangelism marketing is an advanced form of word-of-mouth marketing in which companies develop customers who believe so strongly in a particular product
Evangelism_marketing
Marketing effectiveness Organization development Post-merger integration Predictive analytics Predictive modelling Process optimization Return on marketing investment
Customer_intelligence
British insurance company
13 April 2014. Retrieved 18 January 2012. "FSForum Awards for Marketing Effectiveness" (PDF). (22 August 2016). YourMoney.com Awards 2016: Direct winners
Direct_Line
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