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Marketing campaign, originally versus Coke taste test
The Pepsi Challenge is an ongoing United States marketing promotion run by PepsiCo since 1975. It is also the name of a cross country ski race at Giant's
Pepsi_Challenge
Soft drink by PepsiCo
Pepsi's rivalry with Coca-Cola, highlighted by the "cola wars", led to significant cultural and market competition, including the "Pepsi Challenge" taste
Pepsi
Soft drink marketing rivalry
Christmas. Pepsi advertising strategy has prominently featured sponsorships and online marketing. In 1975, Pepsi launched the Pepsi Challenge, in which
Cola_wars
American multinational food and beverage corporation
PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc., PepsiCo has since expanded from its namesake product Pepsi to
PepsiCo
American businessman (born 1939)
being caused by Pepsi's sweetness, rather than its superior taste. The Pepsi Challenge was mostly targeted at the Texas market, where Pepsi had a significantly
John_Sculley
Sports car endurance race held in Daytona, Florida
has been the title sponsor of the race, replacing Sunbank, which replaced Pepsi in 1984. Winning drivers of all classes receive a Rolex Daytona watch, a
24_Hours_of_Daytona
American singer
"If Tomorrow Never Comes" by Garth Brooks (chosen by the fans as his Pepsi Challenge song). His performance landed him back at the number one spot again
Tate_Stevens
New Zealand filmmaker and actor (born 1975)
a Pepsi commercial directed by Waititi aired during Super Bowl LX. The commercial depicted a Coca-Cola polar bear taking on the Pepsi Challenge, only
Taika_Waititi
Brand of tea and juice drinks
Snapple fans. In May 1992, in an effort to counteract the Coke and Pepsi challenge commercials, Snapple began running a new line of advertisements, which
Snapple
Touch screen soda fountain
Lime, Grape and Peach. Pepsi also markets their major brands for the machine, including: Pepsi Diet Pepsi Pepsi Zero Sugar (Pepsi Max outside the United
Pepsi_Spire
Sugar-free cola
Pepsi Zero Sugar, also known as Pepsi Max and Pepsi Black, is a low-calorie, sugar-free cola, marketed by PepsiCo. A diet soda soft drink, it was first
Pepsi_Zero_Sugar
Season of television series
let Pepsi employees eat their pizza when it was delivered, because they hadn't finished part of the task. He also gave cash incentives to the Pepsi employees
The Apprentice (American TV series) season 2
The_Apprentice_(American_TV_series)_season_2
Market research tool
brand to another brand. For example, the Pepsi Challenge is a famous taste test that has been run by Pepsi since 1975. Additionally, taste tests are
Blind_taste_test
American singer (born 1978)
Usher teamed up with Pepsi for The New Pepsi Challenge along celebrities Serena Williams, Usain Bolt, and many others. Every month, Pepsi "ambassadors" will
Usher_(musician)
List of sodas
PepsiCo has produced a number of variations on its primary cola, Pepsi, over the years, including the following: Pepsi Blue Chilled Cola, or simply Pepsi
List_of_Pepsi_variations
Season of television series
reason. Cowell: Vino Alan – gave no reason. Themes: Unplugged songs; Pepsi Challenge songs Musical guests: Melanie Amaro ("Long Distance") and Kesha ("C'Mon")
The X Factor (American TV series) season 2
The_X_Factor_(American_TV_series)_season_2
American businessman (born 1942)
2015. Retrieved March 10, 2017. Antoine Gara (January 21, 2014). "Pepsi Challenge: Where's the Pact Between Mondelez and Trian?". TheStreet.com. Archived
Nelson_Peltz
Season of television series
by the public as part of the Pepsi Challenge, however, due to technical problems that happened with the Pepsi Challenge the night before the performance
The X Factor (American TV series) season 1
The_X_Factor_(American_TV_series)_season_1
Carbonated soft drink
Retrieved November 11, 2015. "1975: Cola wars heat up with launch of Pepsi Challenge". The Drum. Archived from the original on 2020-11-27. Retrieved 2020-08-29
Cola
Indian-American business executive (born 1955)
business executive who was the chairman and chief executive officer (CEO) of PepsiCo from 2006 to 2018. Nooyi has consistently ranked among the world's 100
Indra_Nooyi
American electronic musician and singer (born 1993)
King. In 2019, he would return under the name Saint Pepsi with the release of Mannequin Challenge, and he currently uses that name for live performances
Ryan_DeRobertis
1985 reformulation of Coca-Cola
taste plus the sweetness of Pepsi, two things that add up to smooth, refreshing Coke II." Pepsi struck back with legal challenges to the taste claim, lowered
New_Coke
American businessman (1948–2023)
joining Pepsi, expanding Mountain Dew, launching 2L plastic bottles and back-lit vending machines, and working on the three-year Pepsi Challenge campaign
Carl_Yankowski
American musician
"Where Do We Go from Here" (original composition) Chris Rene 10 Week 8 Pepsi Challenge songs "Fly" Sugar Ray 2 Safe (2nd) "Get Me to the Final" songs (no
Chris_Rene
Fictional character
January 2026, Pepsi released a commercial ahead of Super Bowl LX directed by Taika Waititi in which the polar bear partakes in the Pepsi Challenge and is shocked
Coca-Cola_polar_bears
The 18th Annual 24 Hour Pepsi Challenge Daytona was a 24-hour GT race held on February 2–3, 1980 at the Daytona International Speedway road course. The
1980_24_Hours_of_Daytona
American girl group
Safe (4th) Week 6 Unplugged "Set Fire to the Rain" 4 Bottom three Pepsi Challenge songs "Give Your Heart a Break" 10 Final Showdown (Week 6) Free choice
Fifth_Harmony
American businessman
Stephanie Capparell argues in her book The Real Pepsi Challenge that Boyd faced a more difficult challenge than Jackie Robinson in breaking the color barrier
Edward_F._Boyd
Cola soft drink
Pepsi." Coca-Cola ran ads to combat Pepsi's ads in an incident sometimes referred to as the cola wars; one of Coke's ads compared the so-called Pepsi
Coca-Cola
2024 single by Addison Rae
"Diet Pepsi" is the major label debut single by American singer Addison Rae. It was released on August 9, 2024, through Columbia Records, as the lead
Diet_Pepsi_(song)
American band
You Are" by Bruno Mars; the second song, chosen by the fans in the Pepsi Challenge, was "Forever Young" by Alphaville. The group was once again ranked
Emblem3
The 17th Annual 24 Hour Pepsi Challenge Daytona was a 24-hour GT race held on February 3–4, 1979 at the Daytona International Speedway road course. The
1979_24_Hours_of_Daytona
The Pepsi Senior Challenge was a golf tournament on the Champions Tour from 1986 to 1988. It was played in Roswell, Georgia at the Horseshoe Bend Country
Pepsi_Senior_Challenge
American entertainer (born 1937)
its 1982 "Coke Is It" campaign, a series of commercials mocking the Pepsi Challenge. Cosby continued to be a Jell-O spokesman through the 1990s. He was
Bill_Cosby
Web search engine developed by Microsoft
was better when its results were presented unbranded, similar to the Pepsi Challenge in the 1970s. This poll was nicknamed "Bing It On". Microsoft's study
Microsoft_Bing
Retrieved November 11, 2015. "1975: Cola wars heat up with launch of Pepsi Challenge". The Drum. Archived from the original on November 27, 2020. Retrieved
List of references in We Didn't Start the Fire
List_of_references_in_We_Didn't_Start_the_Fire
2005 book by Malcolm Gladwell
Impro: Improvisation and the Theatre Kenna Millennium Challenge 2002 and Paul K. Van Riper Pepsi Challenge and New Coke All in the Family The Mary Tyler Moore
Blink: The Power of Thinking Without Thinking
Blink:_The_Power_of_Thinking_Without_Thinking
American singer-songwriter
Rihanna 4 Safe (3rd) "Save-me" songs "Something" The Beatles Top 4 Pepsi Challenge "Come Together" The Beatles 4 Safe (3rd) "Get me to the final" songs
Josh_Krajcik
Forms of sabotage that are harmful to consumers
Mohr, Betty (1994). "The Pepsi Challenge: managing a crisis - product tampering case at Pepsi Cola General Bottlers Inc. Pepsi Cola Bottling Co". Prepared
Tampering_(crime)
Soft drink brand
Pepsi-Cola Soda Shop Made with Real Sugar, previously named Pepsi Throwback and Pepsi Made with Real Sugar, is a soft drink sold by PepsiCo. The drink
Pepsi-Cola Soda Shop Made with Real Sugar
Pepsi-Cola_Soda_Shop_Made_with_Real_Sugar
Documentary miniseries about Leonard v. Pepsico, Inc.
PepsiCo aired a series of commercials aiming to promote their Pepsi products and associated point system. According to this system, purchasing Pepsi products
Pepsi,_Where's_My_Jet?
Canadian search engine
launched earlier that year, which, in turn, drew inspiration from the Pepsi Challenge in the 1970s. December 2012 saw the release of Million Short DNS, a
Million_Short
American singer
Reid at the label. In addition to the contract, Amaro also appeared in a Pepsi commercial alongside Sir Elton John, which aired during Super Bowl XLVI
Melanie_Amaro
American singer and actress
songs "As Long as You Love Me" Justin Bieber featuring Big Sean 3 2nd Pepsi Challenge songs "If I Were a Boy" Beyoncé 9 Semi-Final Contestant's choice "Your
Carly_Rose_Sonenclar
campaign, a series of commercials mocking the Pepsi Challenge. One advertisement in this series showed a Pepsi vending machine to mock the brand, which author
Bill_Cosby_in_advertising
City in Minnesota, United States
September Weihnachtsfest – first weekend of December Other events include: Pepsi Challenge ski race, which takes place at Giants Ridge in March. The Minnesota
Biwabik,_Minnesota
Endurance sports car race
The Silver Anniversary Edition 24 Hour Pepsi Challenge was a 24-hour endurance sports car race held on February 5–6, 1983 at the Daytona International
1983_24_Hours_of_Daytona
PLI Challenge Palm City, FL 166,666 Hiroshi Matsuo (4) Aug 23 Pepsi Challenge West Palm Beach, FL 216,667 Greg Boyette (1) Aug 30 John O' Challenge Palm
Golden_Bear_Tour_seasons
The 20th Annual 24 Hour Pepsi Challenge was a 24-hour endurance sports car race held on January 30-January 31, 1982 at the Daytona International Speedway
1982_24_Hours_of_Daytona
Endurance auto race
The 19th Annual 24 Hour Pepsi Challenge Daytona was a 24-hour sports car and GT race held on January 31 – February 1, 1981 at the Daytona International
1981_24_Hours_of_Daytona
American competitive eater and YouTuber (born 1984)
Crystal Pepsi' campaign. While Strahle was in Los Angeles, he uploaded his first YouTube video where he performed a milk chugging challenge. Noticing
L.A._Beast
Unreleased film by Darryl Yap
The Rapists of Pepsi Paloma, also known as simply Pepsi Paloma for the domestic release, is an unreleased Philippine biographical drama film written and
The_Rapists_of_Pepsi_Paloma
American nonfiction docudrama television series
"Cola Wars" March 7, 2021 (2021-03-07) 0.99 In the 1970s, Pepsi introduces the Pepsi Challenge to take aim at Coca-Cola head on. 12 6 "Chip Dynasties" March 14
The_Food_That_Built_America
Japanese PepsiCo product
imported by international food stores. According to Time, PepsiCo could face legal challenges from the US Food and Drug Administration if the drink were
Pepsi_Special
American racing driver and commentator (born 1947)
pre-race favorite to win the race, drove the Chevrolet Monte Carlo SS Pepsi Challenger. He was involved in an accident when his car spun on lap 64, at exit
Darrell_Waltrip
2011 authorized biography by Walter Isaacson
the table," in addition to thinking about instances when people have challenged him. The title font is Helvetica. The back cover uses another photographic
Steve_Jobs_(book)
Theme of an advertising campaign
The Pepsi Generation, is the theme of an advertising campaign for Pepsi-Cola, an American brand of soft drink, that launched in 1963 as the result of
Pepsi_Generation
American entrepreneur (born 1946)
and marketing functions in the Pepsi Cola Division of PepsiCo where he worked on Mountain Dew and the Pepsi Challenge. In 1979, he joined NFL Properties
John_Bello
American trade publication
from the original on August 29, 2023. Retrieved August 27, 2009. "A Pepsi Challenge". Los Angeles Times. January 24, 1997. Retrieved August 27, 2009.{{cite
Beverage_Digest
Indian film director (born 1961)
starring Jennifer Lopez. In 2003, Tarsem directed one of the most elaborate Pepsi commercials to date. It combined a gladiator theme with Queen's "We Will
Tarsem_Singh
American R&B and soul singer and dancer
Showdown (Week 7) No theme I'm Going Down Saved by Deadlock (4th) Week 8 Pepsi Challenge "I'll Make Love To You" Eliminated by Public Vote (4th) "Get me to
Marcus_Canty
Davie, who had created the "Pepsi Challenge" marketing program, and Brad Brown, as the entertainment marketing agency of PepsiCo, which was concerned about
Davie_Brown_Entertainment
Breakfast sandwiches in the product portfolio of Burger King
on the street compare it to McDonald's Egg McMuffin much like the Pepsi Challenge. Later advertisements followed up on this by incorporating the slogan
Burger King breakfast sandwiches
Burger_King_breakfast_sandwiches
Soft drink marketing campaign
In the Space Cola Wars, the major soft drink competitors Coca-Cola and Pepsi engaged in costly marketing campaigns and product tests to get their beverages
Space_Cola_Wars
Defunct bottler of Pepsi beverages
The Pepsi Bottling Group, Inc. was the world's largest bottler of Pepsi-Cola beverages. PBG sales of Pepsi-Cola beverages accounted for more than one-half
The_Pepsi_Bottling_Group
Cultural influence of Coldplay's eighth concert tour
2025. Retrieved 19 December 2025. "Viral Coldplay Couple Spoofed in Pepsi Challenge Super Bowl Ad with Polar Bears". USA Today. 29 January 2026. Archived
Impact of the Music of the Spheres World Tour
Impact_of_the_Music_of_the_Spheres_World_Tour
Bengaluru-based cricket franchise in the Indian Premier League
The Royal Challengers Bengaluru, also known as RCB, formerly the Royal Challengers Bangalore, are a professional Twenty20 cricket team based in Bengaluru
Royal_Challengers_Bengaluru
Major force in capitalist economies
Hampton to give shout-outs for Pepsi from the stage. No group was too small or too large to target for a promotion. Pepsi advertisements avoided the stereotypical
History_of_advertising
Marketing communication field
clients and consumer-product businesses. The "Pepsi Challenge", a blind taste test of Coca-Cola and Pepsi, was a study conducted in 2004 that brought attention
Neuromarketing
American model and actress (born 1966)
in the Pepsi and Pepsi Stuff advertising. In 1992, she appeared in Pepsi's Super Bowl commercial, aired during Super Bowl XXVI. In 2016, Pepsi released
Cindy_Crawford
British politician (born 1958)
Rebecca (30 May 2007). "Beyoncé, Britney ... Milburn? Ex-minister takes Pepsi challenge". The Guardian. London. Retrieved 19 January 2009. Robert Merrick (29
Alan_Milburn
Multi-purpose indoor arena in Denver
Ball Arena (formerly known as the Pepsi Center) is a multi-purpose indoor arena located in Denver, Colorado, United States. It is situated at Speer Boulevard
Ball_Arena
Arena in Sydney, Nova Scotia
both the Sydney Academy Blue and White Pepsi Challenge Cup and the Royal Canadian Legion Bantam AAA Challenge Cup. The tournaments and games provide hospitality
Centre_200
1985 animated feature film, based on the Care Bears toy line
TCFC and Kenner Toys, Hirsh held a competition inspired by Pepsi-Cola's "Pepsi Challenge" commercials of the time, in which he tested clips from Nelvana
The_Care_Bears_Movie
Art museum in Seattle
Other Museum". Artnet. Retrieved September 17, 2022. Jen Graves, The Pepsi Challenge: The Henry's and the Frye's Original Collections Together for the First
Frye_Art_Museum
American long-distance runner (born 1959)
(Montana) with a time of 1:29:54. In 1997, Cregg won her age group at the Pepsi Challenge 12 km cross country ski race in Biwabik, Minnesota, with a time of
Wendy_Cregg
American artist and music video director
2014 "One Fine Thing" – Harry Connick Jr. "Perdón" – Camila 2013 "Pepsi Challenge" – Pepsi "Mad and the Monstrous trailer" – Square Enix "La Da Dee" – Cody
P._R._Brown
American businessman (1935–1998)
Rothman, Andrea (January 27, 1992). "Can Wayne Calloway Handle The Pepsi Challenge?". Bloomberg. Retrieved December 28, 2025.{{cite web}}: CS1 maint:
D._Wayne_Calloway
Species of spider wasp
Pepsis chrysothemis is a species of spider wasp in the family Pompilidae. Pepsis chrysothemis contains the following subspecies: Pepsis chrysothemis chrysothemis
Pepsis_chrysothemis
Passed), he lapses into total indecisiveness: He can neither take the Pepsi Challenge nor sleep (which hadn't happened since Madonna's performance in Dick
List of Parker Lewis Can't Lose episodes
List_of_Parker_Lewis_Can't_Lose_episodes
School district in Missouri, U.S.
Retrieved February 24, 2022. Rahm, Charlie (October 25, 1983). "Coke-Pepsi challenge boon to Princeton School District". St. Joseph Gazette. St. Joseph
Princeton_R-V_School_District
American race driver (1937–2023)
2012). "Breedlove Javelin, Mickey Thompson Corvette, and Prudhomme Pepsi Challenger to cross the block". Hemmings. Retrieved April 8, 2023. Gillogly, Brandan
Craig_Breedlove
9th season of the racing series organized by IMSA
Rnd Race Length Class Circuit Date 1 24 Hour Pepsi Challenge 24 Hours All Daytona International Speedway February 3 February 4 2 Coca-Cola 12 Hours of
1979_IMSA_GT_Championship
10th season of the racing series organized by IMSA
Rnd Race Length Class Circuit Date 1 24 Hour Pepsi Challenge 24 Hours All Daytona International Speedway February 2 February 3 2 Coca-Cola 12 Hours of
1980_IMSA_GT_Championship
Role for Pepsi Super Bowl Ad: I Have 'a Long History with Him'". People. "Steve Martin and Ben Stiller Demonstrate Great Acting in Pepsi's 2023 Super
List of 2020s Super Bowl commercials
List_of_2020s_Super_Bowl_commercials
Tennis tournament
representation Davis Cup United Cup Hopman Cup Olympics Laver Cup ATP Challenger Tour Men's World Tennis Tour Defunct tiers and events Grand Prix Super
ATP_Finals
Shopping mall in New York, United States
Santa Claus had a heart attack and died in front of them. In 1985 the Pepsi Challenge came to the mall.[citation needed] On February 10, 1991, crew from
Mohawk_Mall
American distance runner (born 1955)
Half Marathon Half Marathon Saugatuck MI, USA 1:02:16 1st 3 July 1982 Pepsi Challenge National Championships 10 km New York NY, USA 29:00 7th 5 April 1980
Stan_Mavis
Business enterprise owned by one or more African-Americans
Hampton to give shout-outs for Pepsi from the stage. No group was too small or too large to target for a promotion. Pepsi advertisements avoided the stereotypical
Black-owned_business
Art museum in Seattle, Washington
2019, retrieved January 5, 2015 Jen Graves (November 22, 2007). "The Pepsi Challenge: The Henry's and the Frye's Original Collections Together for the First
Henry_Art_Gallery
American drink brand
brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale
SoBe
Brand of lemon–lime soft drink
and PepsiCo in international regions. Although also distributed by PepsiCo in most regions, the beverage is distributed in the UK by Britvic, PepsiCo's
7_Up
Roller coaster in Bloomington, Minnesota
Pepsi Orange Streak (formerly known as Pepsi Ripsaw) is a custom Zierer roller coaster located in Nickelodeon Universe in the Mall of America. It is located
Pepsi_Orange_Streak
Racing Sports Cars. Retrieved 17 September 2016. "19th Annual 24 Hour Pepsi Challenge". Racing Sports Cars. Retrieved 17 September 2016. "1984 Trans-Am Box
Kurt_Roehrig
Colombian and American actress (born 1972)
Vergara designs her own fashion line for Walmart, and signed with both Pepsi and CoverGirl in 2011. She launched her first fragrance "Sofia by Sofia
Sofía_Vergara
Group of independent collectives serving free food
When PepsiCo set up a tent where people could participate in the Pepsi Challenge next to an FNB tent, FNB organized a "tofu smoothie challenge", distributing
Food_Not_Bombs
Men's tennis circuit
Tournament Champions Runners-up Semifinalists Quarterfinalists 4 Nov Diet Pepsi Challenge Birmingham, Great Britain ATP World Series Carpet (i) – $450,000 –
1991_ATP_Tour
Carbonated soft drink brand
that was created in Spain in 1959 and has been distributed globally by PepsiCo since 1970. Its name comes from the Esperanto translation of "admirable"
Mirinda
Kosovan football player (born 1998)
won 6–2. In May 2022, Pepsi was given a one-year contract extension with Winterthur. On 30 August 2022, Pepsi joined Swiss Challenge League side Vaduz, on
Gezim_Pepsi
American prebiotic soda brand
million with the sodas being available in over 120 retailers. In 2025, PepsiCo announced that they would acquire the pop brand. The acquisition was completed
Poppi_(drink)
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