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Television programming marketing strategy
broadcast programming, counterprogramming is the practice of offering television programs to attract an audience from another television station or cable channel
Counterprogramming (television)
Counterprogramming_(television)
Topics referred to by the same term
Counterprogramming can refer to two similar activities in the media industry: Counterprogramming (film distribution), a studio's marketing strategy to
Counterprogramming
American commercial broadcast television network
Fox's rivalry with the "Big Three" networks while popularizing the counterprogramming strategy against the Super Bowl telecast. The early and mid-1990s
Fox_Broadcasting_Company
Scheduled radio and television broadcasts
Counterprogramming is the practice of deliberately scheduling programming to attract viewers away from another, major program. Counterprogramming efforts
Broadcast_programming
"After backlash to Netflix's Black 'Queen Cleopatra', Egypt plans counterprogramming". Los Angeles Times. May 11, 2023. Retrieved November 12, 2024. Khorshid
List of television shows notable for negative reception
List_of_television_shows_notable_for_negative_reception
Programs broadcast by leasing rights to multiple stations
viewing strip syndication as a necessary means of obtaining effective counterprogramming to the local news programs airing on network affiliates. Typically
Broadcast_syndication
Break in a TV program's schedule
Bachelor Winter Games) and Big Brother (Celebrity Big Brother) in a counterprogramming effort. In 2026, CBS delayed most of its midseason premieres until
Hiatus_(television)
American pay television channel
2025, the All-Star Game has been simulcast on TBS to prevent it from counterprogramming TNT, although in 2022 TBS experimented with an alternate broadcast
TNT_(American_TV_channel)
Programming during the Super Bowl
broadcast under the title Super Bowl Game Center. Counterprogramming efforts are not limited to television; for Super Bowl XLV in 2011, WCHK-FM, a station
Super_Bowl_counterprogramming
programs. However, ABC made a name for itself by using the practice of counterprogramming, with which it often placed shows of its own against the offerings
History of the American Broadcasting Company
History_of_the_American_Broadcasting_Company
the process of bidding for the rights to Thursday Night Football. Counterprogramming, where other networks attempt to offer a program which is intended
NFL_on_American_television
American actress and filmmaker (born 1984)
"'The House With A Clock In Its Walls' Sounding Near $27M Alarm; Counterprogramming Still In Deep Sleep". Deadline Hollywood. Archived from the original
Olivia_Wilde
Work With $24M Debut; Making Sense Of Northman & Unbearable Weight Counterprogramming In Streaming Era – Sunday Update". Deadline Hollywood. Retrieved June
List of DreamWorks Animation productions
List_of_DreamWorks_Animation_productions
1999 National Football League championship game
television. To television viewers, it appeared as if the end zone opened up and a giant television came up out of the ground. The virtual television displayed
Super_Bowl_XXXIII
Television term
time programming, with other networks attempting various means of counterprogramming to meet parity on the night. Fox, which has primarily carried Sunday
Graveyard_slot
(aired January 31) Tucson Convention Center Tucson, Arizona Aired as counterprogramming for the Super Bowl XXXIII half time show Raw Saturday Night February
List of WWE television specials
List_of_WWE_television_specials
Professional wrestling television program
Friday night program, SmackDown. AEW would later attempt to avoid counterprogramming against WWE's Saturday PPVs by airing Collision at an earlier time
AEW_Collision
US television show
one-hour editions, depending on the subject involved or to serve as counterprogramming against other networks. Judy Tygard was named senior executive producer
48_Hours_(TV_program)
Season of television series
highlighting contestants appearing in Survivor 50. These reruns served as a counterprogramming effort for the 2026 Winter Olympics on NBC. ‡ Only appeared as a member
Survivor 50: In the Hands of the Fans
Survivor_50:_In_the_Hands_of_the_Fans
multiple halftime shows: Super Bowl XXVI was the first time halftime counterprogramming drew significant audience away from the game, pulling 22 million viewers
List of Super Bowl halftime shows
List_of_Super_Bowl_halftime_shows
American television sitcom (1979–1988)
strong No. 13 for the week garnering 21.4/32. This was strategic counterprogramming by NBC, which placed the movie against the conclusion of ABC's highly
The_Facts_of_Life_(TV_series)
American sci-fi TV series (1966–1969)
company arranged the unusual deal because it saw the show as effective counterprogramming against the Big Three networks' 6 pm evening news programs. Paramount
Star Trek: The Original Series
Star_Trek:_The_Original_Series
Media franchise by DreamWorks Animation
Work With $24M Debut; Making Sense Of Northman & Unbearable Weight Counterprogramming In Streaming Era – Sunday Update". Deadline Hollywood. Retrieved June
The_Bad_Guys_(franchise)
British actor
Retrieved 23 June 2018. Stephanie Merry. "'Paddington 2' is delightful counterprogramming for our divisive times". Archived from the original on 23 June 2018
Samuel_Joslin
gentleman's agreement with the NFL which prevents any form of strong counterprogramming against NFL games televised on CBS and Fox). Initially the Classic
History of the National Hockey League on television
History_of_the_National_Hockey_League_on_television
2023 cultural phenomenon
across social media. The simultaneous release was an instance of counterprogramming. As the release date approached, instead of generating a rivalry,
Barbenheimer
Television stations that are not affiliated with a television network
An independent station is a broadcast station, usually a television station, not affiliated with a larger broadcast network. As such, it only broadcasts
Independent_station
American television broadcast company
WHDH planned to expand its newscasts in various dayparts, while counterprogramming the networks with syndicated offerings during primetime hours. Three
Sunbeam_Television
typically the highest-rated single television broadcast in the United States of any given year. As such, the television network that broadcasts the game
List of Super Bowl lead-out programs
List_of_Super_Bowl_lead-out_programs
American actress and model (born 1972)
was named as the host of the first annual Kitten Bowl, a Super Bowl counterprogramming special on the Hallmark Channel which, as of 2019[update], has continued
Beth_Ostrosky_Stern
Professional wrestling Super Bowl counterprogramming that is produced by WWE
professional wrestling broadcasts produced by WWE used as Super Bowl counterprogramming. They aired during their respective year's halftime of the Super Bowl
Halftime_Heat
American sketch comedy television series (1990–1994)
with the Super Bowl halftime show on CBS. This gambit at Super Bowl counterprogramming proved successful in attracting and keeping Super Bowl halftime viewers
In_Living_Color
Day on which the Super Bowl is held
severe loss of viewers to the Super Bowl, generally resort to low-cost counterprogramming measures like the Puppy Bowl. Alternative football leagues have, especially
Super_Bowl_Sunday
National Hockey League season
on October 30, and a doubleheader on Martin Luther King Jr. Day (counterprogramming the NBA's traditional slate of games on that day). Not all of TNT
2025–26_NHL_season
Engagement with media for a long time period
(February 1, 2019). "How Not To Watch The Super Bowl: Sunday's TV Counterprogramming". Deadline Hollywood. Archived from the original on February 3, 2019
Marathon_(media)
Radio station in Metro Manila, Philippines
the station and ABS-CBN News, which airs at 5:30pm weekdays as both counterprogramming to and a radio version, albeit longer, of the hit TV and online only
DWPM
American sitcom
in April 1976. Shortly afterward, it was rumored that NBC would be counterprogramming a new show with the working title Mrs. T. and Sympathy, about a widowed
Mr._T_and_Tina
Season of television series
Celebrity Big Brother aired on CBS in February of the 2017–18 television season as counterprogramming to NBC's coverage of the 2018 Winter Olympics. Due to the
Celebrity Big Brother 3 (American season)
Celebrity_Big_Brother_3_(American_season)
American Spanish-language TV network
2002, to January 6, 2013) is an American Spanish-language free-to-air television network owned by TelevisaUnivision. The network's programming, which is
UniMás
In American television in 2023, notable events included television show debuts, finales, and cancellations; channel launches, closures, and re-brandings;
2023_in_American_television
Former American children's television channel
the channel aired the "Pumbaa Bowl" marathon as Super Bowl XXXIII counterprogramming. By September 2000, the channel was expected to reach 20 million subscribers
Toon_Disney
Radio station in Metro Manila, Philippines
the station and ABS-CBN News, which airs at 5:30pm weekdays as both counterprogramming to and a radio version, albelt longer, of the hit TV and online only
DZMM
American television sitcom (1978–1982)
This was done in conjunction with what is known in the industry as counterprogramming, a technique in which a successful show is moved opposite a ratings
Mork_&_Mindy
Fireworks show in New York City
done for budgetary reasons, although for a period this encore also counterprogrammed a competing Boston Pops fireworks special that had been aired live
Macy's_4th_of_July_Fireworks
American professional wrestling promotion
avoid potential counterprogramming, particularly against WWE's pay-per-views. In May 2023, AEW and WBD announced a third weekly television series—Collision—a
All_Elite_Wrestling
Film by Danny Boyle
Hollywood. Retrieved 7 July 2019. D'Alessandro, Anthony (14 July 2019). "Counterprogramming 'Crawl' & 'Stuber' Collateral Damage In Superhero Summer As 'Spider-Man'
Yesterday_(2019_film)
Event during the 2026 Super Bowl
organization Turning Point USA held its own halftime musical performance as counterprogramming, with conservative musician Kid Rock announced as the headliner on
Super_Bowl_LX_halftime_show
American old-time radio detective drama
were reported from the client's viewpoint. In a radio version of counterprogramming, the program was unique in that it was broadcast in the daytime, when
Hannibal_Cobb
2022 American film by Pierre Perifel
Work With $24M Debut; Making Sense Of Northman & Unbearable Weight Counterprogramming In Streaming Era – Sunday Update". Deadline Hollywood. Archived from
The_Bad_Guys_(film)
2023 Netflix docudrama
"After backlash to Netflix's Black 'Queen Cleopatra,' Egypt plans counterprogramming". Los Angeles Times. Retrieved August 5, 2023. Korshid, Sara (May
African_Queens
American children's programming brand
nationally distributed children's programming carried by the U.S. public television network PBS. The brand encompasses a daytime block of children's programming
PBS_Kids
American television programming block
Sunday night. Football wasn't quite the thing it is. And so it was counterprogramming: 'Let's see if we can make Sunday night our place.'" That summer,
HBO_Sundays
WWE television programs
Elite Wrestling's All In, which was moved forward to prevent a direct counterprogramming attempt; in the end, All In aired opposite both the NXT event and
Saturday_Night's_Main_Event
1993 edition of the Super Bowl
while also rushing for 28 yards. In response to Fox's Super Bowl counterprogramming of a special episode of In Living Color during the previous year,
Super_Bowl_XXVII
American cable television network
Hero Awards and the Kitten Bowl, the channel has the Paw-Star Game (counterprogramming the MLB All-Star Game) and the Summer Kitten Games (which had its
Hallmark_Channel
Film by Mark Mylod
2022). "Wakanda Forever Clears $204M+, Eyes $70M+ 2nd Weekend As Counterprogramming Tries To Find Life – Box Office Preview". Deadline Hollywood. Archived
The_Menu_(2022_film)
Reality television series
described by ABC as "an ode to the Winter Olympic Games", and aired as counterprogramming against NBC's coverage of the 2018 Winter Olympics. Ashley Brewer
The_Bachelor_Winter_Games
1997 film by Gus Van Sant
commanded 1996. The film was evaluated as a successful example of counterprogramming, having been released nearly at the same time as the box-office hit
Good_Will_Hunting
2018 film by Shane Black
"'The House With A Clock In Its Walls' Sounding Near $27M Alarm; Counterprogramming Still In Deep Sleep". Deadline Hollywood. Penske Business Media. Archived
The_Predator_(film)
All Elite Wrestling pay-per-view event
that the event would be moved up to 3 p.m. ET to prevent a direct counterprogramming attempt by WWE's Wrestlepalooza. This would have been the first AEW
All_Out_(2025)
Practice of dividing broadcast schedules
shows such as American Idol or the Super Bowl (see also Super Bowl counterprogramming). The phenomenon of fewer viewers on Friday and Saturday is in part
Dayparting
Television programming for doctors
replacing it with more ad inventory and counterprogramming for women's audiences. Lifetime Medical Television, after its dissolution, was merged into
Lifetime_Medical_Television
Genre of comedic talk show, airing late at night
years, carried the weekly sketch comedy series Fridays. ABC instead counterprogrammed Carson with a successful news magazine entitled Nightline, beginning
Late-night_talk_show
2016 American film
2016). "Ryan Gosling, Meryl Streep and 'Swiss Army Man' lead the counterprogramming charge at the movies this summer". Los Angeles Times. Archived from
Don't_Think_Twice
American Western television series (1959–1961)
withdraw from violent programming), and second, the network's new "counterprogramming" format, in which a different type of show was scheduled against the
The Rebel (American TV series)
The_Rebel_(American_TV_series)
National Football League championship game
Super Bowl championships NFL Honors Super Bowl advertising Super Bowl counterprogramming Super Bowl curse Super Bowl indicator Except 2002's Super Bowl XXXVI
Super_Bowl
Halftime show of 1993 Super Bowl
the U.S. by NBC. In an effort to increase its profile after being counterprogrammed by an In Living Color special the previous year, the show featured
Super Bowl XXVII halftime show
Super_Bowl_XXVII_halftime_show
American film by Alexandre Aja
million against a production budget of $13.5–15 million. Marketed as a counterprogramming option for moviegoers, the film's box office performance was seen
Crawl_(2019_film)
1992 edition of the Super Bowl
This was the first time that a major television network successfully scheduled Super Bowl counterprogramming: Fox aired a special live football-themed
Super_Bowl_XXVI
2022 film by David Yates
Work With $24M Debut; Making Sense Of Northman & Unbearable Weight Counterprogramming In Streaming Era – Sunday Update". Deadline Hollywood. Archived from
Fantastic Beasts: The Secrets of Dumbledore
Fantastic_Beasts:_The_Secrets_of_Dumbledore
3rd episode of the 1st season of Peacemaker
(January 13, 2022). "James Gunn's rowdy Peacemaker offers vulgar counterprogramming for the superhero set". The A.V. Club. Retrieved August 6, 2022. Sepinwall
Better_Goff_Dead
2022 film by James Cameron
Its Way Up The All Time Box Office Charts; M3GAN Provides Creepy Counterprogramming". Box Office Mojo. Archived from the original on January 5, 2023.
Avatar:_The_Way_of_Water
All Elite Wrestling pay-per-view event
2:00 p.m. Central Time (3:00 p.m. Eastern Time) to prevent a direct counterprogramming attempt by WWE's Saturday Night's Main Event XL. However, WWE later
All_In_(2025)
2018 film by Dan Fogelman
"'The House With A Clock In Its Walls' Sounding Near $27M Alarm; Counterprogramming Still In Deep Sleep". Deadline Hollywood. Penske Business Media. Archived
Life_Itself_(2018_film)
2019 film by Ari Aster
Retrieved July 7, 2019. D'Alessandro, Anthony (July 14, 2019). "Counterprogramming 'Crawl' & 'Stuber' Collateral Damage In Superhero Summer As 'Spider-Man'
Midsommar
2022 film by Robert Eggers
Work With $24M Debut; Making Sense Of Northman & Unbearable Weight Counterprogramming In Streaming Era – Sunday Update". Deadline. Archived from the original
The_Northman
Commissioner Peter Ueberroth) paid approximately $1.8 billion for exclusive television rights for over four years (beginning in 1990). CBS paid about $265 million
Major League Baseball on television in the 1990s
Major_League_Baseball_on_television_in_the_1990s
American television series
game on May 10, 1973. ABC filled the void left by losing the NBA by counterprogramming Wide World of Sports on Sundays against CBS' NBA coverage. Thank you
NBA_on_ABC
American comedy TV show
2006-onward episodes on Sunday nights, launching its broadcast as counterprogramming for Super Bowl 50 and branding it the "Live From New York, It's Satur-Gay
Saturday_Night_Live
2022 film by Michael Bay
could possibly want from an action flick". The film was marketed as a counterprogramming option for older male moviegoers. Pre-sales for the film trended ahead
Ambulance_(2022_film)
Television program
Sunday evenings when American Idol is out of season (and providing counterprogramming to NBC's Sunday night primetime sports block), which now mainly serves
The_ABC_Sunday_Night_Movie
American television series
owner-performer Ching Mei. The premiere episode for Hong Kong was subject to counterprogramming by NBC, which broadcast an hourlong Fred Astaire special opposite
Hong_Kong_(TV_series)
2011 film by Ron Howard
Hornet attracting young people, The Dilemma was expected to serve as counterprogramming, attracting people 25 years old and up. Universal had expected the
The_Dilemma
2022 National Football League championship game
broadcast television partners of the NFL. Under the normal cycle the game would have been televised by CBS. However, in order to avoid counterprogramming the
Super_Bowl_LVI
Canadian pay television network
Starz is a Canadian English language premium television network owned by Bell Media under license from Starz Inc. and launched on October 1, 1994. Originally
Starz_(Canada)
competition television franchise Celebrity Big Brother, which was created by John de Mol. The series premiered on CBS as counterprogramming to NBC's coverage
List of Celebrity Big Brother (American TV series) episodes
List_of_Celebrity_Big_Brother_(American_TV_series)_episodes
Counterprogramming to the Super Bowl LX halftime show
and cringe." Millman noted that as the Super Bowl is the most-viewed television event of the year, and Bad Bunny has 90.5 million Spotify listeners to
All-American_Halftime_Show
Saturday morning educational program block syndicated to ABC stations
competitors as a part of the winning presentation in which Litton suggested counterprogramming the then-usual Saturday morning fare by featuring unscripted and "pro-social
Weekend_Adventure
2005 American TV series or program
the show's producers, the inspiration for Puppy Bowl as Super Bowl counterprogramming came from the popular Yule Log Christmas program. Several months of
Puppy_Bowl
2025 All Elite Wrestling two-part television special
being preempted from its usual Saturday night time slot to avoid counterprogramming against Night 1 of WWE's WrestleMania 41 and also to accommodate TNT's
AEW_Spring_BreakThru
Television station in Tacoma, Washington
KCPQ (channel 13) is a television station licensed to Tacoma, Washington, United States, serving the Seattle area. It is owned and operated by the Fox
KCPQ
Making a motion picture available to the public
and Ears of God: Video Surveillance of Sudan (2012). Film portal Counterprogramming (film distribution) Bel Air Circuit Blu-ray Digital distribution Direct-to-video
Film_distribution
American late-night talk show
for late evening national and international news and its value as a counterprogramming against Tonight and other late-night talk shows. As a result, on January
Jimmy_Kimmel_Live!
2023 film by Christopher Nolan
feature. The trend was dubbed "Barbenheimer", and was described as counterprogramming during a summer of "entertainment industry meltdown". Cillian Murphy
Oppenheimer_(film)
2014 American science fiction action film by Doug Liman
Tomorrow. In contrast, Variety said Edge of Tomorrow could serve as counterprogramming to The Fault in Our Stars since that film's demographic is women under
Edge_of_Tomorrow
2nd episode of the 1st season of Peacemaker
(January 13, 2022). "James Gunn's rowdy Peacemaker offers vulgar counterprogramming for the superhero set". The A.V. Club. Retrieved August 6, 2022. Sepinwall
Best_Friends,_For_Never
Broadcast programming technique
marching bands and troupes such as Up with People. More effective counterprogramming against Super Bowl halftime beginning in 1992 forced the National
Hammocking
Television station in Orlando, Florida
new independent station sought to build an identity by aggressively counterprogramming its competitors, including airing cartoons in the early evening hours
WRBW
Television station in Detroit
counterprogramming against local newscasts and sitcoms. WGPR-TV's license renewal was briefly delayed in 1993 because it was one of seven television stations
WWJ-TV
Television station in Boston
CBS made this decision due to poor ratings, due primarily to NBC counterprogramming the Boston Pops' live broadcast with an encore broadcast of its competing
WBZ-TV
COUNTERPROGRAMMING TELEVISION
COUNTERPROGRAMMING TELEVISION
COUNTERPROGRAMMING TELEVISION
Boy/Male
Indian
Lord Ganesh, Lord Vishnu
Boy/Male
Indian, Malayalam, Sanskrit, Tamil
Expectation; The Sweetest
Surname or Lastname
English
English : nickname, an elaborated form of Merry 1.Irish : Anglicized form of an unidentified Gaelic name.
Boy/Male
Arabic, Hindu, Indian
Profit
Girl/Female
Arabic, Malaysian, Muslim
Wife of Prophet Muhammad
Boy/Male
Indian
Forgive
Boy/Male
Hindu
Victor
Boy/Male
English
Trustworthy
Girl/Female
English
Combination of Deana (divine) and Dina (from the valley; avenged).
Boy/Male
British, English
Wealthy
COUNTERPROGRAMMING TELEVISION
COUNTERPROGRAMMING TELEVISION
COUNTERPROGRAMMING TELEVISION
COUNTERPROGRAMMING TELEVISION
COUNTERPROGRAMMING TELEVISION