Marketing is basically the procedures taken to meet a wider audience with your brand (product or service). For the past decades, it was used to referred to series of intensive, action based, outbound strategies designed to get hold of new customers’ attentions. Then, advertising was almost synonymous with marketing, and marketers usually look for new and better methods to get out and meet new customers. Nowadays, while many of these strategies (e.g. direct mail marketing, TV ads, and...
Have you ever wondered why your marketing content or advertising content is not being notice or creating the impact you wanted? Have you ever taken time to create a content just to discover it’s only located at the 100+ pages on major search engines like Google? If your marketing goal is to get your content on the first page of major search engines, this may just be for you. As millions of contents are being published daily on the internet, the goal of every marketer or marketing team is...
To most marketers, the basic principles and benefits of SEO OPTIMIZATION are very handy and clear. The problem comes with developing and implementing a sound SEO OPTIMIZATION strategy. This really deserves a more focus attention than just planning. It’s for this reason that I have taken time out to draw the attention of business owners and marketer to the best SEO development and implementation or execution strategies.   Planning is a very important step in driving the success of...
“The world is going digital, marketing is going digital, and digital marketing is the new game changer in online businesses world” In the marketing world today, digital marketing has become the essential tool to grow a business. It’s the perfect tool to stay ahead of competitors and meet target prospective customers who are basically online. Although it may be intimidating for newbies or small business owners, it has great potential to propel business growth thus it’s...
An entrepreneur is a risk bearer; an entrepreneur aims at maximizing profits. This foundation is very important no matter the sophisticated evolution that technological innovations have brought to the lamplight. This goes especially to the private sector where we have the formation of several small businesses (startups) networks almost on a daily basis. When a group of shareholders comes together to establish an enterprise, be it micro and macro, their most important focus goes in the direction...
In today’s modern age and world, technological communication advances are making access to consumers easy. One would expect many to interact with businesses in different ways and manners using different devices that they may find convenient to their specific situations. Using a single channel to reach target audience and customers therefore becomes an insufficient digital marketing strategy and practically is no longer enough. Because different customers have different preferences with...
Are you a business owner, small size firm owner? Still in doubt if your company could grow? Or do you lack the knowledge about what it takes to grow your company? This is the answer to your fears. Many business owners today before launching their business or company once had a thing in mind “Growth’. Yes every business owner always plans to grow his business in the near future but was faced with the challenges of stagnation. Maybe some stagnant businesses never thought of what the...
In the age of age 21st century, our life is moving constantly on the axis of technological advancement and digitalization. Now businesses without a website, fail to target web surfers and miss the opportunity to stay ahead of their competitors.  In addition, businesses will also need cutting-edge digital marketing strategies to make the most of their online presence unless it won’t be possible for them to dominate the online marketplace. Making a futuristic digital marketing...
In a recent article, we looked at the traditional approach to a trading strategy known as the Dogs of the Dow. Several readers have questioned how a simple strategy like the Dogs can work. In this article, we will explain why the Dogs of the Dow can work and look at a variation of the  Stock trading tips that can be implemented at a relatively low cost. A common question among investors is how a strategy can work when a large number of investors already know about it. Researchers...
Over time, the world has always experienced ad hoc recession periods due to political, economical, social and cultural instabilities, such as world wars, the Wall Street Crash of 1929, embargoes, Brexit, drop of crude oil prices, civil wars, nuclear cold wars etc.  Indeed, these fluctuating periods severely burdening the economy, have been in one way or another responsible for the lower income growth affecting countries, leading to the reduction of purchasing power of populations...
The growth and success of the company highly depend on this type of communication. Today, one difficulty that is being faced by most company owners is the inability to differentiate between internal and external communication systems of their company. However, when talking of internal and external communication of a company, internal communication refers to how members of the company communicate with each other while external communication refers to the communication of a member of a company...
Creating good quality and unique content for your audience has proven to be a worthy form of advertising. Since the invasion of the social media, internet marketing has taken a new twit and content marketing is seen as the champion. Not only is it becoming the more lovable by the target audience, it’s neither annoying nor offensive like other form of advertising. This explains why most businesses are trying to shape their content marketing skills to match the needs and desires of their...
Content marketing strategy over the years has seen a steady rise in popularity among online marketers. This is basically due to its effectiveness in search engines. With this is mind, one could only which of an online content marketing strategy that is sustainable enough or that has the possibility to trigger continuous organic growth. Today, I'd like to give you some basic tips on how to build your website content strategy can generate a continuous increase in search engine ranking. To begin...
In face of the changing world of marketing, businesses are finding it increasingly necessary to embrace the power of social media and take on a new and dynamic social media marketing strategy. Smart businesses realize and appreciate that consumers are no longer a passive audience waiting to be communicated with. They are seeking to be part of the cycle of communication, and to that end, now more than ever, companies’ social media presence needs to be engaging, innovative and...
Making money online has never been easy and those who ever end up making a living have at one point ventured into one affiliate marketing network or another. While affiliate marketing strategy may be familiar to most people, being able to make money from it has never been easy. To be able to join the few who are making millions of dollars yearly with affiliate marketing strategy, you need to know how to do it rightly. This article (guide to an effective affiliate marketing strategy) gives you...


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