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 Social media is here to stay. Like any other major development in the technological sector, there are advantages and disadvantages that accompany the use of social media. However, it will be wrong to ignore the positive impact of social media in society because one is blinded by the negative impacts. Most great things come at a price and a risk. Usually the risk is in being misused. With rapid technological development in the world and the communication sector in particular,traditional...
Social Media is flourishing and turning out to be the most important facets of digital marketing, by helping each brand or product to reach millions of customers worldwide. Social Media Marketing is one profitable source to spread the word about your product and mission.     Image Credit: Freepik   Creating Brand Awareness Social media marketing is one of the easiest ways to gain profit from digital marketing. It is not only stress-free but also increases...
“As the sound of the music changes, the dance style also changes”. As more and more people turn to social media, with social media channels like Facebook receiving billions of users at any given time, businesses are turning to meet this huge marketing opportunity. Thus, social media has over the years grown in popularity among businesses based on its high potential to drive sales hence revenue. By leveraging the potentials of social media marketing and content marketing, business...
In face of the changing world of marketing, businesses are finding it increasingly necessary to embrace the power of social media and take on a new and dynamic social media marketing strategy. Smart businesses realize and appreciate that consumers are no longer a passive audience waiting to be communicated with. They are seeking to be part of the cycle of communication, and to that end, now more than ever, companies’ social media presence needs to be engaging, innovative and...
To most startup entrepreneurs, social media marketing or online marketing is the “one big thing,” a channel to get to your target audience or customers, a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. Taking advantage of the huge potential of content and social media marketing can help elevate your customer base and audience in a dramatic way. The problem or challenges lies in getting started without any previous insight or...
We are living in the Smart age and that the developments in technology as well as the rise of social media are no news. If you are standing at the airport or in bus, indeed any public place, you cannot fail to notice just how attached people have become to phones. Well I would not exactly blame it on phone though. They have been around for a long time now but our forefathers were never as attached to phones as people are today. Well, it is not phones that are the problem for us, social media...
Wow! Is this really going to happen? Shall we really get to see our favorite products from every angle on Facebook? It will be an amazing experience for customers. Facebook has recently introduced Live Video, Live Audio and 360 Degree Videos features. The introduction these features have indicated businesses and the social media marketing service providers to revise their social media marketing strategy. AWWWW! But there arises a question! How will you promote your clothing line even if you...
Facebook undoubtedly is one of the biggest platform of Social Media. Almost 80% of the world’s population is active on facebook including big brands & companies. The communication posts posted on brands’ facebook page helps the brand to reach its maximum target audience & increase its brands visibility. The designed posts help to grab people attention at a glance. But the popularly growing face book video is more eye catchy & hook the viewers attention. You can see...
Social media has become mainstream and as someone said: every media becoming social. I always think some brands and their attitudes to social media, content marketing, management. It is clear from every angle, except from view, that most brands are overlooking the "social" in front of the social media. This is what sets social media apart from other kinds of media. To excel in social media, you begin with cultivating a social media mindset. Most have not understood what this platform...
At its essential nature, organizations are continually taking a gander at return of venture for their each buy. This prescriptive eye for ROI must be intensified through selecting a SaaS based promoting programming. Here, the SaaS promoting programming needs to first open up the advertising endeavors of concerned division. Advance, it additionally needs to set each of these concerned effort endeavors into long haul ventures. In the eye of these lofty measuring sticks, you require unequivocal...
A typical business involves the buying and selling of commodities. On a larger scale, it is an organizational entity (company) involved in the provision of goods and services to its consumers. Bus/taxi drivers offer services to their consumers. Shops/malls are businesses which offer goods to their consumers. Social media is the most exposed platform for business nowadays and provides a platform, on which goods and services are publicized, reviewed and requested e.g. business owners display...
This is one of the many questions many people often ask me; what business can I start online with little or no money? How much do I need to be able to start a business online? What I realised in these young stars is not the lack of idea but their ability to choose from the host of many. While it is true that the internet is almost saturated with many startups, it is also true that new startups that are well planned and focused succeed. You may not be the best in what you do but you could do it...
Your number of twitter followers is a pretty good indicator of how many dollars you can draw. Well, not exactly but it gives celebrities a stronger bargaining chip when they get considered for an ad. For athlethes, it tells sponsors they are a living money machine. Sorry if your twitter followers only count in the hundreds. We're talking about millions.  While unnoticed by many people, the race for the most twitter followers or at least get it count in hundreds of thousands is a pretty...
Business-to-business (B2B) states a situation where one business makes a commercial transaction with another. This mainly occurs when a business source material for their production process, such as -a food manufacturer purchases salt. A business requires the services of another for operational reasons, like - a food manufacturer employs an accountancy firm to audit its finances. A business resells its goods and services produced by others, like - a retailer buys the end product from the food...
The spheres of social media monitoring could be so confusing to the uninitiated mind. Whether you are a beginner or someone who is in a way exposed to this broad subject at some points, this is a place for you. You will be taken to the basics of social media monitoring, address the associated concepts and get you moving. What Then Is Social Media Monitoring? In a lay man’s perspective, Social Media Monitoring is a way of using tools or software to follow what is being said...


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