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Marketing is basically the procedures taken to meet a wider audience with your brand (product or service). For the past decades, it was used to referred to series of intensive, action based, outbound strategies designed to get hold of new customers’ attentions. Then, advertising was almost synonymous with marketing, and marketers usually look for new and better methods to get out and meet new customers. Nowadays, while many of these strategies (e.g. direct mail marketing, TV ads, and...
“The world is going digital, marketing is going digital, and digital marketing is the new game changer in online businesses world” In the marketing world today, digital marketing has become the essential tool to grow a business. It’s the perfect tool to stay ahead of competitors and meet target prospective customers who are basically online. Although it may be intimidating for newbies or small business owners, it has great potential to propel business growth thus it’s...
Have you ever wondered why your marketing content or advertising content is not being notice or creating the impact you wanted? Have you ever taken time to create a content just to discover it’s only located at the 100+ pages on major search engines like Google? If your marketing goal is to get your content on the first page of major search engines, this may just be for you. As millions of contents are being published daily on the internet, the goal of every marketer or marketing team is...
An entrepreneur is a risk bearer; an entrepreneur aims at maximizing profits. This foundation is very important no matter the sophisticated evolution that technological innovations have brought to the lamplight. This goes especially to the private sector where we have the formation of several small businesses (startups) networks almost on a daily basis. When a group of shareholders comes together to establish an enterprise, be it micro and macro, their most important focus goes in the direction...
To most marketers, the basic principles and benefits of SEO OPTIMIZATION are very handy and clear. The problem comes with developing and implementing a sound SEO OPTIMIZATION strategy. This really deserves a more focus attention than just planning. It’s for this reason that I have taken time out to draw the attention of business owners and marketer to the best SEO development and implementation or execution strategies.   Planning is a very important step in driving the success of...
In today’s modern age and world, technological communication advances are making access to consumers easy. One would expect many to interact with businesses in different ways and manners using different devices that they may find convenient to their specific situations. Using a single channel to reach target audience and customers therefore becomes an insufficient digital marketing strategy and practically is no longer enough. Because different customers have different preferences with...
Creating good quality and unique content for your audience has proven to be a worthy form of advertising. Since the invasion of the social media, internet marketing has taken a new twit and content marketing is seen as the champion. Not only is it becoming the more lovable by the target audience, it’s neither annoying nor offensive like other form of advertising. This explains why most businesses are trying to shape their content marketing skills to match the needs and desires of their...
“Unity is strength” and “integration is the power of evolution”. We all are familiar whit these phrases but what is surprising to me is that although we know the potential strength of digital marketing and search engine optimization (SEO), marketers are shying away from merging both in an marketing campaign. Integrated digital marketing, Omni-channel marketing, and multi-channel marketing is the marketing strategy that is revolutionizing the marketing in a robust and...
Content marketing strategy over the years has seen a steady rise in popularity among online marketers. This is basically due to its effectiveness in search engines. With this is mind, one could only which of an online content marketing strategy that is sustainable enough or that has the possibility to trigger continuous organic growth. Today, I'd like to give you some basic tips on how to build your website content strategy can generate a continuous increase in search engine ranking. To begin...
Making money online has never been easy and those who ever end up making a living have at one point ventured into one affiliate marketing network or another. While affiliate marketing strategy may be familiar to most people, being able to make money from it has never been easy. To be able to join the few who are making millions of dollars yearly with affiliate marketing strategy, you need to know how to do it rightly. This article (guide to an effective affiliate marketing strategy) gives you...
The most important goal most, if not all markets and website owners dream to achieve with their online website is to be able to reach as many online users as possible. This is added to the fact that, the more people who see your website, the more traffic your website may be able to drive and the more leads you will be able to generate. Achieving this gold may require a little of experience and commitment but the end result often pays off the hard work. Getting your websites to a huge number of...
Designing a website without the proper strategy is like roaming in the unfamiliar territory without the map. This means you can lose your path sooner or later! The main reason behind the failure of the start-up enterprise is they get excited about their new business and set out to hire website designing solutions without any strategy and then, disaster strike sweeping away their design dollars. This is why right before you begin, you really need to come up with a solid strategy to design your...
A marketing plan is a formal document that outlines your marketing strategies for a specific duration. Marketing strategies have changed over the past couple of years and health care facility executives and directors are finding it hard to keep up. Strategies that worked before no longer bring in new patients. With the advancement of technology, most business owners prefer using social media tools such as Facebook, Twitter and Instagram for marketing.   Acquiring new people who require...
In the age of age 21st century, our life is moving constantly on the axis of technological advancement and digitalization. Now businesses without a website, fail to target web surfers and miss the opportunity to stay ahead of their competitors.  In addition, businesses will also need cutting-edge digital marketing strategies to make the most of their online presence unless it won’t be possible for them to dominate the online marketplace. Making a futuristic digital marketing...
Yes, contents really get contagious online. Some get share millions of time in less than a week. What really make such content go viral? How can you create a contagious (viral) content? How can you apply these insights directly to your articles? What makes content practical? And how can you activate high arousal emotions? If you are online with these questions in mind, relax your mind, take a site and read this article to the end. Your thirst shall be quench at the end of this article. My...


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