Marketing is basically the procedures taken to meet a wider audience with your brand (product or service). For the past decades, it was used to referred to series of intensive, action based, outbound strategies designed to get hold of new customers’ attentions. Then, advertising was almost synonymous with marketing, and marketers usually look for new and better methods to get out and meet new customers.
Nowadays, while many of these strategies (e.g. direct mail marketing, TV ads, and...