Understanding morality and corporate ethics
Most often, we are all in a conscious or unconscious way, with an ethical or moral background. For most people, this background is cultivated during the early developmental stages of life. We often ‘inherit’ this moral framework from the point of views and beliefs of our parents, our religious dominations or schools, from friends and even the books we read that helped in our upbringing. These moral values do not just disappear as we start...
It’s the twenty first century and we are far from the days when philosophy was considered unrelated to business. It is in fact an important part of business these days. Practically, every serious person about to start a company today knows they have to settle down and begin with an important part of the foundational work – determining the business code of ethics and company philosophy. It is more like clearly stating what you believe in and are ready to practice or be guided by as...
Being a sales professional is not the most difficult job in the world and certainly not the easiest. There is at least a professional code of ethics for every job. For some reason though, sales professionals have to face difficult business settings and deal with several people and ideas. These make it even more difficult for them to operate within the confines and guidelines of the job’s code of conduct.
They have to operate as business men and at the same time deal with a marketing...
We can’t imagine our lives without online communication. Years ago, we would wait for weeks to get a letter in the mailbox. Today, however, we don’t even start our mornings until we’ve checked the news feeds on Facebook and Instagram and read messages on Messenger, WhatsApp, Snapchat, and LinkedIn. Just take a look at the number of active users of the most popular mobile messaging applications across the US.
We use Facebook Messenger, WhatsApp, and...
Corporate social responsibility (CSR) is the common term used to describe steps taken by pro-profit businesses to appraise and take responsibility for the company's impacts on environmental and social wellbeing. CSR consists not only of corporate donations to charity, but also employee engagement, environmental issues, and corporate governance. Numerous studies have shown that clients prefer to patronize businesses that show social responsibility.
When it comes to corporate donations to...
Social media is here to stay. Like any other major development in the technological sector, there are advantages and disadvantages that accompany the use of social media. However, it will be wrong to ignore the positive impact of social media in society because one is blinded by the negative impacts. Most great things come at a price and a risk. Usually the risk is in being misused.
With rapid technological development in the world and the communication sector in particular,traditional...
Social Media is flourishing and turning out to be the most important facets of digital marketing, by helping each brand or product to reach millions of customers worldwide. Social Media Marketing is one profitable source to spread the word about your product and mission.
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Creating Brand Awareness
Social media marketing is one of the easiest ways to gain profit from digital marketing. It is not only stress-free but also increases...
“As the sound of the music changes, the dance style also changes”. As more and more people turn to social media, with social media channels like Facebook receiving billions of users at any given time, businesses are turning to meet this huge marketing opportunity. Thus, social media has over the years grown in popularity among businesses based on its high potential to drive sales hence revenue.
By leveraging the potentials of social media marketing and content marketing, business...
In face of the changing world of marketing, businesses are finding it increasingly necessary to embrace the power of social media and take on a new and dynamic social media marketing strategy. Smart businesses realize and appreciate that consumers are no longer a passive audience waiting to be communicated with. They are seeking to be part of the cycle of communication, and to that end, now more than ever, companies’ social media presence needs to be engaging, innovative and...
To most startup entrepreneurs, social media marketing or online marketing is the “one big thing,” a channel to get to your target audience or customers, a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight.
Taking advantage of the huge potential of content and social media marketing can help elevate your customer base and audience in a dramatic way. The problem or challenges lies in getting started without any previous insight or...
We are living in the Smart age and that the developments in technology as well as the rise of social media are no news. If you are standing at the airport or in bus, indeed any public place, you cannot fail to notice just how attached people have become to phones. Well I would not exactly blame it on phone though. They have been around for a long time now but our forefathers were never as attached to phones as people are today. Well, it is not phones that are the problem for us, social media...
Wow! Is this really going to happen? Shall we really get to see our favorite products from every angle on Facebook? It will be an amazing experience for customers.
Facebook has recently introduced Live Video, Live Audio and 360 Degree Videos features. The introduction these features have indicated businesses and the social media marketing service providers to revise their social media marketing strategy.
AWWWW! But there arises a question! How will you promote your clothing line even if you...
Facebook undoubtedly is one of the biggest platform of Social Media. Almost 80% of the world’s population is active on facebook including big brands & companies. The communication posts posted on brands’ facebook page helps the brand to reach its maximum target audience & increase its brands visibility. The designed posts help to grab people attention at a glance. But the popularly growing face book video is more eye catchy & hook the viewers attention. You can see...
Your number of twitter followers is a pretty good indicator of how many dollars you can draw. Well, not exactly but it gives celebrities a stronger bargaining chip when they get considered for an ad. For athlethes, it tells sponsors they are a living money machine. Sorry if your twitter followers only count in the hundreds. We're talking about millions.
While unnoticed by many people, the race for the most twitter followers or at least get it count in hundreds of thousands is a pretty...
Social media has become mainstream and as someone said: every media becoming social. I always think some brands and their attitudes to social media, content marketing, management. It is clear from every angle, except from view, that most brands are overlooking the "social" in front of the social media. This is what sets social media apart from other kinds of media. To excel in social media, you begin with cultivating a social media mindset. Most have not understood what this platform...
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