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Anyone who has ever attempted to watch a YouTube video is well aware of the numerous ads that are bound to appear either before, or in the middle of the video. YouTube ads are a means of advertising which has been used for a fairly long period now, and for some different purposes. They show great diversity and have a reach that spans well beyond any geographical limitations. There are also some different ad formats to choose from, depending on the type of content you wish to put out....
  Online or internet advertising is a means used by business owners to expand their reach, create awareness of their product, find new customers, drive customers to their website, diversify their revenue or to make a call regarding their products and/or services. While many business owners still uses traditional offline (like TV, radio, offline magazines and word of mouth) advertising to drive customers to their websites, others are now exploring the power of online or internet ads (such...
“The world is going digital, marketing is going digital, and digital marketing is the new game changer in online businesses world” In the marketing world today, digital marketing has become the essential tool to grow a business. It’s the perfect tool to stay ahead of competitors and meet target prospective customers who are basically online. Although it may be intimidating for newbies or small business owners, it has great potential to propel business growth thus it’s...
The technology is changing every second and with it, the dynamics of companies too. Whatever is in trend today becomes obsolete and a dead end within weeks. The beauty of the technology sector is that it keeps innovating at its own pace. With this change, the SEO trends have evolved with time as well. The Google ranking has taken its toll for companies with the intense complexity it is undergoing with the changing time. Despite investing hugely in digital marketing and advertising, companies...
“Unity is strength” and “integration is the power of evolution”. We all are familiar whit these phrases but what is surprising to me is that although we know the potential strength of digital marketing and search engine optimization (SEO), marketers are shying away from merging both in an marketing campaign. Integrated digital marketing, Omni-channel marketing, and multi-channel marketing is the marketing strategy that is revolutionizing the marketing in a robust and...
Similar to the brick and mortar stores, the online stores also require marketing to become successful. The digital marketing strategy starts from getting you visibility in the SERPs (Search Engine Results Page). The digital marketing agency in India that you have hired for the job would start the process by applying SEO tricks to get you high ranking in SERP, figuring out your target audience, engaging them on platforms where they are active, finding leads and diverting them to your website and...
With the advent of technology and development, many businesses have been made known to the world no matter the size of the business. All as a result of digital marketing or in other words, social media opportunities through advertisement. Digital marketing has come a long way to bypass the traditional means of marketing which has been dominating for centuries and even today is still in use. It is like to say if you own a business and you do not consider digital marketing as a better source of...
There is no growth or survival in the new age without being a part of the digital revolution. The digital revolution encompasses us in ways we could have never imagined 50 years ago. We are part of a world which is as much as global as it is local, for a businessman.   A digital marketing company in Pune highlighted the need for organizations to adapt to this new environment. The digital sphere comes with its own unique set of challenges and opportunities. If you wish to keep up with...
There is no denying the fact that Digital Marketing is a newfangled concept but you will be light years behind if you are not in it, such is it’ s prowess.   In today’s era of stiff competition, it is impossible for a brand to survive without marketing. This is where the digital media comes into the picture. The digital marketing agencies in Kolkata create the ideal digital mix which enables you to connect directly with your target audience. However, is it suitable for...
Nowadays, the world’s attention is concentrated on internet; people all over the world without regards to ages, background, ethnic and social status are in some way or the other attached to the internet. As such, internet marketing is an indispensable modern way for businesses and individual business owners to improve their customer numbers, market share/sales volume and in the end increase their sales. The most essential thing to business owners and marketers is to get their products and...
Asia Pacific region refers to all counties located in East Asia, Southeast Asia, South Asia and Oceania. While the Asian countries are still in the developing stage, those in Oceania are considered developed. However, there’s one common thing that binds every individual of these regions, i.e. Internet. Each passing day witnesses more number of people opening online accounts, developing social media platforms and making optimum utilization of virtual communication in their daily...
The internet has set a big market today, we can access internet on any part of the world and we can surf the website of our choice just by writing domain name of that website no matter that the website belongs to a particular country or not, You name it and you have it this power of the internet has shed boundaries between two countries regardless of their distance and difference in culture which has made this big world a small village to live and do business. The internet is also a platform...
Managing a start-up is no easy task. There is a lot of attention-to-detail required, right from managing the product, to redirecting courses, to logistics. Many of the entrepreneurs initially, don’t give importance to marketing as it considered a waste of money. What they don’t realize is that, digital marketing can be a huge deal for start-ups and that consumer insights can help to grow and kick-start a business.     Image Credit: Bellevue Business...
Marketing is all about reaching people and influence their thinking, invoke a change in their behavior, giving them a call to action. The only way to bring that change in perception is to be where audience is engaging and spending time. So why is Instagram important for marketers? Launched in the year 2010, this first- mobile app, available in 25 languages has 100 million daily active users, 1.6 million likes and 20 billion shared photos. Being in the market just for five years, Instagram is...
Digital Diwali Gifts, fire-crackers, sweets and house visits – We all have been through the traditional Diwali! With the dynamic growth that India has gone through with the biggest digital revolution – this year it’s all about #DigitalDiwali Believe it or not, the greetings are now WhatsApp messages, House Visits are video calls, fire-crackers are banned and gifts have been replaced by e-vouchers. Technology has definitely changed the way we celebrate Diwali – the...


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