The success of every business, whether profit or non profit based is very closely linked to the customers it is able to get and keep. Customers are the backbone of every business. As a matter of fact, they are the primary reason why the business started and exists. All over the world, there are so many businesses, start-ups, small and even big businesses struggling with the issue of acquiring and keeping customers. Many business owners, and indeed even those who’s businesses have been...
In the business world today where customer gaining costs are sky-rocketing, medium and small businesses must focus on creating a customer experience to increase customer satisfaction. Attaining a high level of customer satisfaction is a goal that all small businesses share. Customers that are satisfied often become loyal, keep coming to the business and are extremely valuable assets for a business. It costs a much smaller amount to serve a current customer than to attract a new one using...
When you run a business it is possible to stay in contact with your customers. Keeping in touch with the customers will make them either frequent or faithful to you including those who just made their first purchase. This is important because the business will spend less energy to make the customers of your service repeat a purchase than it will spend trying to acquire new ones. Another motive to keep in touch with an already existing customer can also lie in the fact that you got...
Efficient customer relationship management is key to business success. Thus, a customer service manager should be capable of building customer relationships and properly enhancing them to last forever. When customers are excited about the goods and services which are offered by a customer service manager, they will inform others to get a taste of these goods or services as well. A customer service manager develops tactics to get new customers while providing maximum satisfaction to already...
Have you ever had a bad customer service experience? Most of us have. It seems as if customer service is a dying art. Because of this much is written on the importance of customer service and how customer service can be improved. That being said most of what is written is from the perspective of how businesses can improve customer service. Now we are focus on this subject from another angle. We are going to focus on this subject from a customer perspective. As a customer what can we do to...
The Lifetime value of a customer or Customer Lifetime Value (CLV) as commonly known refers to the prediction of the total profit or net value a business will derive from their entire relationship with a customer. The length of each relationship is not known. The Lifetime Value of the Customer is a clear look at the benefit of acquiring and keeping any given customer. Customers are not created equal. In fact, the top 1% of ecommerce customers are worth up to 18 times more than average...
In the world of business, a customer is often described as the “king”, for without them, suppliers will not grow in their business. There are many suppliers of the same products in the market which make them to develop new techniques to lure customers to buy from them. Listed below are the basic techniques you can use to maintain and acquire new customers. 1)    Use of convincing words. Customer acquisition is not very easy if you are a new or small supplier as you...
This is the century that has witnessed more competition between business people for customers than for anything else. Customers make a business and the more of them you have, the greater the chances of your business being successful and beating the odds in whatever industry you find yourself. That is why a lot of effort is made not just to get but to retain customers. It matters little whether or not you have a company worth millions of dollars or a startup that is yet to break even. All...
The question any business entrepreneur before starting a business will have to answer is how do I attract new customers? To grow and make profits every business needs to acquire new customers and more importantly keep the ones they already have. As every customer is a prize trophy. For a small business, this certainly is no easy challenge as they are more focus in having new customers at the front door but not paying much attention to exiting dissatisfied customers at the back door. Earl...
The success of any business greatly depends on the quality of customer service. Customer satisfaction is one of the essential aspects of a company that is out to make sales. Without a stable online customer support system, your efforts to make conversions for a  better ROI (return on investment) may be futile. Customer support live chat is a tool that businesses should have to deliver real-time services to their customers. In fact, 52% of customers are more likely to repurchase from a...
In any business enterprise, there are key stakeholders that determine the success or failure of the said venture. These key stakeholders may include amongst others the business owner (irrespective of the business status), investors, employees and the customer. The main aim of a business is to satisfy the appetite of the customer and make him/her come back for more and if possible bring others along. Who is a Customer? A customer (aka client) equally known as the consumer in some cases is a...
Standing in long queues, haggling with customer executives on phones for hours together and waiting forever until you find someone to answer queries! When it comes to serving customers, we have bid goodbyes to such scenarios for long. Most of the businesses today understand the importance of self-service portals as they offer immediate access to information, save time, and provide a personalized experience.Also, with the obsession of mobile phones growing over the years, customers like to keep...
Whether you are a start-up or an established business; you would want to know one thing from your customers pertaining to your products and services. “What’s on your mind?” And you possibly cannot go around asking the same to all your customers. That is when you need a Survey Tool. Search in the market and you will come across several survey tools that help business owners to conduct surveys. Survey Monkey, Survey Legend, Survey Rocket etc. are some of them.But there are...
In today’s rapidly progressing market of online businesses, it has become essential for companies to maintain their digital image in the best possible shape. Having an online presence has not only become essential, but is also among the only viable solutions to help you stand out in the market. The company’s name may become popular on the web, but another area that needs the most attention is customer interaction. This cannot be catered by only maintaining a strong web image. This...
MagicJack is a very popular device which can be plugged into USB port of a computer and has been provided with a RJ-11 phone jack into which any phone can be plugged. This voice-over-IP service allows you to place and receive phone calls using your Internet connection, instead of a standard telephone line. MagicJack offers many of the same services available from a typical phone company, including free voicemail. Voicemails are sent to your email as. WAV attachment. And can also be...


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