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An increasing amount of consumers are using Google Shopping to find what they are looking for. It is an important platform to target retailers, as this is also an area where smaller brands can compete against larger retailers. Discover how Google Shopping can benefit your business here. It is common knowledge that the way in which people shop has been completely revolutionised in recent times. The majority now prefer to do their shopping online instead of visiting the high street; this is...
Anyone who has ever attempted to watch a YouTube video is well aware of the numerous ads that are bound to appear either before, or in the middle of the video. YouTube ads are a means of advertising which has been used for a fairly long period now, and for some different purposes. They show great diversity and have a reach that spans well beyond any geographical limitations. There are also some different ad formats to choose from, depending on the type of content you wish to put out....
The global economy is impacted severely during COVID 19, we don’t know when things will resume back to normal. It is evident that normal ways of doing business won’t work at this time. So, to sustain your business you need to find savvy marketing techniques to market your business online. Whether you are a pro in business or are just a newbie you can’t overlook PPC advertising. It is a great way to generate leads and expand your business. Now is the right time to...
“Should I spend my online marketing budget on Google Adwords or on Facebook Ads?” That’s the million dollar question business owners want the answer to. Honestly speaking, there is no one certain answer. And worse still, you will hear a lot of conflicting answers. For example, “Google Adwords is so expensive. We should only advertise on Facebook.”, “Facebook ads are just for branding purpose. Google Adwords is more effective in generating sales.” But we...
As the world moves on to a different way of working in our internet era, it has become imminent for businesses and employers to be to date with technology. Classifieds are one of the oldest ways of raising the correct kind of audience for your product, service or package. However, with the advent of the internet dominating our lives, there are many who wonder, what will become of classifieds? If you are one of those who is concerned about the future of your online work, business that is going...
Ecommerce business needs people. If you have just started with your ecommerce business then you must be expecting visitors and leads.It’s hard to convert visitors into leads, make them select your company as they are provided with a variety of options in the market. Google ads remarketing is a service by Google which enables you to aim at the clients through ads who have been to your site before. Google ads Remarketing is one of the vital tools which helps you to  keep an attachment...
Everyone wants to be successful in their business, who doesn't? When you associate yourself with a product or a brand that you are passionate about one tends to work 24*7 towards building its reputation, take a huge amount of concern on improving the quality, make sure it's a product that is necessary in the market and for the target consumers - All of this effort you put towards building such a wonderful brand goes in vain, unless people know of such a product’s existence. There are so...
With the markets now moving towards significantly towards digitalization, there’s a high need for the businesses to invest in digital marketing campaigns. Not only it is an efficient way of promoting one’s brand but it’s also an adequate source of marketing. Here are some insights into why digital marketing in today’s market is essential for brands to implement: Gives Insight On Customer Metrics The basic purpose of any marketing strategy is to get hold of the...
Elevator advertising or elevator marketing is one of the most effective and popular methods of advertising.  It helps in creating customer awareness, captivate audiences’ attention, communication marketing message and create a sense of remembrance in the audiences.  Lift advertising captivates the target audiences’ attention through the placements of advertisements in the lifts where there are no distractions and one is left with no choice but to look at the...
There are not some things that are completely free, well, Best Free Classifieds South Africa are one those crucial things in life that are completely free! These types of ads have been around for as more as some of us can keep in mind and the advantages for these ads are completely countless. You should know that free classified ads are versatile and there are different conditions in which they will be useful.   In case you are searching reasonable way to promote to a big crowd, these...
Facebook marketing, popularly known as Facebook Ads, is the best platform for marketing and generating leads at low cost. Some of Online Marketers believe that Facebook marketing is the best practice in PPC because If you are good in audience targeting and you have skills of excellent creativity, you can crack a bunch of leads. A lot of Digital Marketers and Lead Specialists tend to use Facebook daily for generating queries and sales for their services & e-commerce business. But it is...
It's heart-breaking for any business to realise that their Facebook ads are not performing as well as they expect to. Low performing ads also mean that you are paying a lot more than what you are receiving in return. Thankfully, there is no problem out there; you can't find a solution. However, to come up with a solution to this particular problem, you will first have to understand the problem thoroughly. If you are still wondering why your Facebook ads might not be performing desirably, then...
        Artificial Intelligence and Smart Campaigns are an integral part of PPC for several years. However, 2019 has witnessed a steady rise in the trend of machine learning, which is a step ahead of traditional campaigns using manual bidding. Social Media Today reports that advertisers spent over $10.1 billion on Google Adwords in 2017.  AI plays an invaluable role in different types of digital marketing. In fact, AI is critically important...
Who said you could not improve your return on investment? With a bit of research and using some simple hacks, you can increase it quickly. All you need to do is keep track of page speed, bounce rate, and the sources you are getting traffic. These hacks will not hamper your online advertising budget. However, they will help you earn more revenue in the same amount of investment. Track Your Speed Or Just Plan To Shut Your Website We don’t want to be harsh, but if your budget Google...
Digital Marketing is a leading digital marketing agency that focuses on growing your business successfully with online marketing services. Whether you want to increase conversions, traffic to your website, or both, we can help you design an Internet marketing campaign that can help you reach your goals. View Services Search Engine Optimization (SEO) Around 75 percent of businesses invest in search engine optimization (SEO). With our advanced SEO techniques, your company can gain a...


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