In any business enterprise, there are key stakeholders that determine the success or failure of the said venture. These key stakeholders may include amongst others the business owner (irrespective of the business status), investors, employees and the customer. The main aim of a business is to satisfy the appetite of the customer and make him/her come back for more and if possible bring others along. Who is a Customer? A customer (aka client) equally known as the consumer in some cases is a...


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