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Adelaide, SA, Australia
Direct Marketing Coordinator | Journey Beyond
Be a part of sharing special places and shaping lasting memories with Australia’s leading experiential tourism business.
About Journey Beyond
Australia’s leading experiential tourism group, Journey Beyond, is privileged to operate 17 brands spanning the country, connecting guests to the land, and to each other. Headquartered in Adelaide, Journey Beyond formed in 2016 and now comprises tourism brands including: iconic trains The Ghan, Indian Pacific, Great Southern, The Overland; premium small-group outback operator Outback Spirit; eco-luxury lodge Sal Salis Ningaloo Reef; aquatic adventures Cruise Whitsundays, Rottnest Express, The Paspaley Pearl Farm Tour, Horizontal Falls Seaplane Adventures, Darwin Harbour Cruises and Journey Beyond Cruise Sydney; our tallest members, Melbourne Skydeck and Eureka 89; the historic Vintage Rail Journeys: The Telegraph Station in Alice Springs and Monarto Safari Resort.
Joining the Journey Beyond family, you will play an integral role in supporting our business as we continue to share special places and shape lasting memories for our guests.
About You
You are a highly motivated marketing professional with a Bachelor’s degree in Marketing, Communications, or a related field.
With experience in a similar role, you possess foundational skills in building and sending email campaigns and communication journeys aligned to various business goals. This position presents a unique opportunity for growth, where you will need to be a fast learner, adapting quickly to new platforms and processes. Your ability to juggle multiple brands effectively will be essential in thriving within our dynamic environment, particularly if you have a background in the travel or hospitality industry but not essential.
You possess exceptional organisational skills, complemented by strong time management capabilities. This enables you to effectively manage multiple projects in fast-paced settings with tight deadlines.
Key Attributes:
Demonstrated understanding of digital marketing and data utilisation.
Data-driven approach to enhancing current marketing activities and implementing new digital initiatives.
Experience with Salesforce Marketing Cloud and CRM systems or similar marketing email platforms
Basic understanding of Wordpress, Google Analytics, and Meta Advertising
Strong written and verbal communication skills with high attention to detail
Your innovative and creative thinking shines through your meticulous attention to detail, allowing you to adapt seamlessly to changing circumstances. You have strong communication skills, making you an excellent team player, and you can build and maintain productive relationships with both internal and external stakeholders.
About The Role
Support and assist the Marketing & Communications Team to uphold the Journey Beyond direct communication strategy, through the development of email campaigns, communication journeys and data management processes. You will also support in maximising our marketing technology platforms.
Key responsibilities will include:
Email campaign building, testing and scheduling across a variety of Journey Beyond brands
Create custom audiences for email, SMS and direct mail campaigns
Create and maintain automated data processes for marketing purposes
End-to-end communication journey development including ideation with brand teams, creation, testing and deployment aligned to customer lifecycles
Work collaboratively with the in-house design team and Campaign Marketing team to ensure email creative is rolled out in adherence to brand guidelines
Form creation using third-party form platforms
Work collaboratively with our Operations Teams and Marketing Teams to support in building and sending of transactional communications
Maintaining and coordinating a detailed email marketing schedule
Support in maximising the use of Journey Beyond’s Customer Data Platform to create custom audiences and personalisation of communications
Administration support in Journey Beyond’s marketing technology platforms including user management
What We Offer
Generous discounts on Journey Beyond travel and experiences
Study Assistance Policy
Employee Referral Policy
Parental Leave program
Purchased Leave policy
Private Health discounts
Employee Assistance Program
Discounts on Journey Beyond merchandise
Flexible working environment
How to Apply
If you’re ready to take the next step in your marketing career and contribute to the exciting journey at Journey Beyond, apply now! We look forward to welcoming a passionate and talented individual to our team.
Apply now. Join us!
Successful candidates are required to provide a current National Police Clearance.
A pre-employment medical may be required as part of the recruitment process.
Journey Beyond
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Direct Marketing Coordinator | Journey Beyond
when a crack dealer delivers an extra rock as a marketing ploy
direct delivery and payment
Direct Entry Officer.
Hike is slang for a departure or journey.
A difficult journey, such as slogging across town on foot.
Journo is slang for a journalist.
Dirt is slang for heroin. Dirt is slang for money.Dirt is slang for excrement.
Direct Message
Having a lack of coordination. An abbrev. of mal-coordinated. Handy for shouting at goalkeepers who have two left hands and all thumbs!
Journal brass
Dreck is slang for rubbish; a worthless thing.
Putting a gay man on a "diet," i.e., not sharing information with another gay person, either because he talks too much or is liable to get the information screwed up.
Direct delivery and payment
Soon. "She'll be down, directly."
Direct Messages.
Direct Message.
drying power in the weather prevailing. There’s no driet in the weather
Green marketing is slang for the efforts of corporations to convince the public that their products are environmentally friendly and that they are ecologically committed on a global scale.
Direct Marketing Coordinator | Journey Beyond
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