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  • Social Media Assistant
  • Manchester, , United Kingdom

    Social Media Assistant

    Social Media Assistant

    Salary £30,000 dependent on skills and experience

    Location: Greenfield, OL3 7AG – office based

    Full Time

    Company brief

    Here at Hartley Botanic, we offer beautiful, elegant, and practical Greenhouses and Glasshouses with a worldwide reputation for perfect design, enduring strength, unparalleled quality and everlasting performance.

    Providing beautiful ranges of Greenhouses and Glasshouses for the everyday gardener, to the largest bespoke designs across our Victorian, Modern and Heritage ranges, Hartley Botanic works hard to cater to the needs of every individual customer and gardener and every individual garden. Each one of our products is individually designed to the specification of the customer, whether for professional or private need. We pride ourselves on the quality of our workmanship and work closely with our customers to ensure they get exactly what they need.

    Role Brief

    Hartley Botanic are looking for an enthusiastic social media (SM) Assistant who has SM and Content knowledge, preferably with a luxury brand and ‘mature’ customer.

    The SM Assistant role is a key part of our Marketing plans and function at Hartley Botanic. The role encompasses all aspects of our SM, including delivering SM content to all platforms/channels on a daily basis, planning creation content, delivering key content about Hartley Botanic and specific activities within a SM schedule and calendar. You will support the understanding of our success through Google analytics and regular reporting. You must be flexible, creative and logical in your approach with the customer at the heart of everything you do.

    The primary element of this role is to drive new ‘profitable’ customer leads through the engagement of our customer base and potential customers, across all platforms and development of our organic SM strategies. The approach is to use the incredible content we have developed to create and execute inspiring content, grow our reach on all platforms, increase our brand awareness, propel customer engagement and drive traffic to our website.

    The role is office based, here at Greenfield. You will be located within our factory offices and work alongside the Head of Marketing. You will report into the Head of Marketing.

    Main duties and responsibilities

    The main priority for our SM activities is to grow new, profitable customer leads. In tandem this will grow our following on all channels, develop our brand awareness and ensure that Hartley

    Botanic are seen as the go to brand in luxury Greenhouses and Glasshouses, everywhere. You will be responsible for creating captivating content for our company’s social media platforms and staying up to date with latest trends and activities within the Glasshouse/ Greenhouse, Gardening and Horticulture sectors.

    With our marketing manager you will be required to develop and execute a SM schedule (daily activities for the UK & USA, across all channels) and produce weekly/monthly reports on new leads, customer engagement and interaction. With support and guidance, when appropriate, you will be expected to reply to customer enquiries and comments, follow up appropriately and in line with our company policies on such matters. Liaising internally and with our marketing and creative agencies to ensure up to date and historic content is available.

    Manage all company SM accounts (Pinterest, Facebook, Instagram, Twitter, LinkedIn, Houzz)

    Develop engaging, creative and innovate content to ‘our’ customers, with regularly scheduled posts, and promote brand focused messages

    Coordinate SM messaging with the wider Marketing Department to ensure consistency

    Work with our marketing agency and other departments to develop SM timelines coinciding with new product releases, Ad campaigns or other brand messages

    Analyse SM campaigns to report on new leads, visitor data, engagement, and areas for improvement

    Monitor and develop reports on competitor activity across all social media platforms

    Demonstrate a measurable ROI from SM – such as increased new customer leads, website traffic generated, improved engagement and following, direct leads from SM platforms

    Trend analysis – keep up to date with industry trends, social media algorithms and any emerging technologies to ensure our brand is at the forefront of social media marketing

    Continuous research in best practices to improve the efficiency and effectiveness of our SM activities, to enable us to achieve better results

    Role Requirements:

    SM experience with a luxury brand. Within the garden sector, at its broadest, would be an advantage

    Strong interpersonal skills, ability to communicate effectively with internal and external stakeholders… Experience of working with external agencies… Strong communication skills, both written and verbal… High attention to detail

    Proficient in using all Social Media Platforms. Proven experience in social media marketing and demonstrable success in developing and executing impactful campaigns. Ability to create and execute high quality, engaging and ‘on brand’ content across various platforms

    Clarity of the reasons why we have to ensure that all content adheres to the brand’s guidelines

    The ability to craft compelling copy with an excellent eye for detail. Strong copywriting and literacy skills are imperative.

    Edit images and videos to maintain a consistent and polished visual style

    Good understanding of Google Analytics

    Excellent administration and organisation skills. Great time management abilities. Ability to prioritise effectively… Strong PC skills, working knowledge of all Microsoft packages and reports, CRM

    Ability to work independently and as part of a team

    A passion for luxury lifestyle products for the Home, gardening, Horticultural sectors

    Interested? If you feel that you possess the relevant skills and experience then please send your cv by return.

    INDLS

    Apply now: Social Media Assistant

Online Slangs & meanings of slangs

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    Public Affairs Officer. The officer that is designated to deal with the media.

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    "Special Needs" kid, a spacker. (orig. local "special" school in Wallsend, called The Glebe).

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    Combat Medic Badge

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    A daily special of meat, potatoes and a vegetable

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    Special is Australian slang for a convict given special treatment on account of his education, social class, etc.

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    To have altered someone’s profile on a social media site without their permission.

Online Slangs & meanings of the slang Social Media Assistant

Social Media Assistant

  • Piker
  • Piker

    social misfit, awkward at parties.

  • CALIFORNIA SPECIAL
  • CALIFORNIA SPECIAL

    California special is American numismatic slang for an artificially enhanced coin.

  • solomo
  • solomo

    Social, Local, Mobile

  • local yokels
  • local yokels

    CB slang for sheriffs and local police.

  • (the) local
  • (the) local

    Noun. One's local drinking establishment, public house, bar. {Informal}

  • PAFO
  • PAFO

    Public Affairs Officer. The officer that is designated to deal with the media.

  • SIX TYPE
  • SIX TYPE

    a medic; Doc.

  • on the dole
  • on the dole

    social security benefits

  • glebe
  • glebe

    "Special Needs" kid, a spacker. (orig. local "special" school in Wallsend, called The Glebe).

  • ESG
  • ESG

    Environmental, Social, Governance

  • SPECIAL K
  • SPECIAL K

    Special K is slang for ketamine.

  • Blue-plate special
  • Blue-plate special

    A daily special of meat, potatoes and a vegetable

  • dole
  • dole

    social security benefits

  • CMB
  • CMB

    Combat Medic Badge

  • Blue-plate special
  • Blue-plate special

    A daily special of meat, potatoes and a vegetable

  • SPECIAL
  • SPECIAL

    Special is Australian slang for a convict given special treatment on account of his education, social class, etc.

  • SPECIAL LA COKE
  • SPECIAL LA COKE

    Special la Coke is slang for ketamine.

  • FRFR
  • FRFR

    To have altered someone’s profile on a social media site without their permission.

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