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Foster City, CA, United States
Our Client, an AV Manufacturing company, is looking for a Marketing Manager for their Foster City, CA location.
Responsibilities:
Identify, evaluate, and establish partnerships with brands, affiliates, and organizations aligned with our mission and target audience.
Programs manage the onboarding of new partners to client.
Collaborate on partnership agreements that deliver mutual value and contribute to core objectives of brand awareness and customer acquisition.
Monitor industry trends to identify emerging partnership opportunities and innovative collaboration strategies.
Have exceptional communication and project management skills with a detail-oriented mindset.
Establish and document partnership processes and best practices.
Program Execution:
Develop partnership campaigns and content that is on brand and aligned with the partnership marketing strategy.
Develop and execute co-marketing campaigns with partners, including content collaborations, events, activations, product integrations, or joint promotions.
Collaborate with internal teams (e.g., content, creative, product, and performance marketing) to create compelling activities that resonate with target audiences.
Coordinate delivery of assets to partners.
Ensure all activities are aligned with brand guidelines and business goals.
Performance Measurement:
Set KPIs for partnership-driven initiatives, focusing on metrics like reach, engagement, conversions, and ROI.
Analyze the performance of partnership campaigns, generate insights, and optimize strategies to improve outcomes.
Prepare regular reports and presentations to communicate progress and impact to stakeholders.
Manage partnership budget effectively, ensuring maximum return on investment and alignment with overall brand strategy.
Relationship Management:
Cultivate strong, long-term relationships with current and prospective partners.
Act as the primary point of contact, ensuring alignment on goals, clear communication, and successful execution of joint initiatives.
Develop resources and playbooks to streamline collaboration with partners and onboard new ones effectively.
Serve as the primary point of contact for partner relationships, ensuring ongoing communication, alignment, and satisfaction.
Requirements:
Bachelor’s degree in Marketing, Business, Communications, or a related field.
6-8 years of experience in partnership marketing, brand collaborations, or a similar role.
Strong relationship management skills with the ability to cultivate strong, long-term partnerships.
Proven success in executing co-branded campaigns that drive measurable brand and acquisition results.
Ability to thrive in a fast-paced, collaborative, and results-driven environment.
Have a passion for building meaningful connections and driving business growth through partnerships that are as innovative and groundbreaking as our product.
Strong negotiation and relationship-building skills with the ability to influence and inspire partners to consider out-of-the-box programs that would surprise and delight our riders.
Experience working with analytics tools to measure campaign performance and identify opportunities for optimization.
Creative thinker with an eye for emerging trends in brand marketing and partnerships.
Background in “Experience,” “Lifestyle,” or “Entertainment” partnership verticals
Keen interest in social trends, and curating meaningful and shareable/marketable experiences
Journey mapping.
Why Should You Apply?
Excellent growth and advancement opportunities
As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.
ICONMA
Slangs & AI meanings
A vile term intended for use in a company's marketing division to demonstrate how it strives to be proactive, working to future proof the company by introduction and implementation of paradigms designed to ensure market needs are set and met for the consumer of tomorrow as well as that of today. (ed: I can't believe I wrote that... it's horrible!)
Green marketing is slang for the efforts of corporations to convince the public that their products are environmentally friendly and that they are ecologically committed on a global scale.
A night-time navigational aid that consists of two lights in a line marking a channel. The correct course to steer to get through the channel is an extension of a line formed by the lights. Usually the front range light is the lower of the two, and nearer to the mariner using the range. The rear light is higher and further from the mariner. All a mariner has to do is keep the lines in line, with the rear light directly on top of the front light, and they can assume that they are safely in the middle of the channel.
Marketing ploy to attract rather than repel customers. Is an acronym for "buy one, get one free".
When a crack dealer delivers an extra rock as a marketing ploy to attract customers
Targeting of an enemy contact with radar, especially for weapons guidance purposes.
adj. "Shimano Total Integration" - a marketing ploy that forces you to buy new brakes when you replace your shifters.
n bent bit of wire intended to collect radio waves for your computer, television or some such device. The manufacturers don’t call them bent bits of wire. Their marketing chaps have many fancy words like “impedance” and “gain,” but back at the factory all the guys are just bending wire. Americans call these devices “antennas,” though aerial is in limited use in the U.S., too.
A worktime game where you take a crossword grid, and try to fill rows or columns from a table filled with the buzzwords you hear at the meeting, by marking the words when they are used. In addition the rule sais you should shout 'buzzword' when you achieved a complete row or column - but this is also seen as a good way to be retrenched.
When a crack dealer delivers an extra rock as a marketing ploy to attract customers
Special marking, positioned amidships, that indicates the draft of the vessel and the legal limit to which the vessel may be loaded for specific water types and temperatures.
when a crack dealer delivers an extra rock as a marketing ploy
Marketing Manager
A vile term intended for use in a company's marketing division to demonstrate how it strives to be proactive, working to future proof the company by introduction and implementation of paradigms designed to ensure market needs are set and met for the consumer of tomorrow as well as that of today. (ed: I can't believe I wrote that... it's horrible!)
Green marketing is slang for the efforts of corporations to convince the public that their products are environmentally friendly and that they are ecologically committed on a global scale.
A night-time navigational aid that consists of two lights in a line marking a channel. The correct course to steer to get through the channel is an extension of a line formed by the lights. Usually the front range light is the lower of the two, and nearer to the mariner using the range. The rear light is higher and further from the mariner. All a mariner has to do is keep the lines in line, with the rear light directly on top of the front light, and they can assume that they are safely in the middle of the channel.
Marketing ploy to attract rather than repel customers. Is an acronym for "buy one, get one free".
When a crack dealer delivers an extra rock as a marketing ploy to attract customers
Targeting of an enemy contact with radar, especially for weapons guidance purposes.
adj. "Shimano Total Integration" - a marketing ploy that forces you to buy new brakes when you replace your shifters.
n bent bit of wire intended to collect radio waves for your computer, television or some such device. The manufacturers don’t call them bent bits of wire. Their marketing chaps have many fancy words like “impedance” and “gain,” but back at the factory all the guys are just bending wire. Americans call these devices “antennas,” though aerial is in limited use in the U.S., too.
A worktime game where you take a crossword grid, and try to fill rows or columns from a table filled with the buzzwords you hear at the meeting, by marking the words when they are used. In addition the rule sais you should shout 'buzzword' when you achieved a complete row or column - but this is also seen as a good way to be retrenched.
When a crack dealer delivers an extra rock as a marketing ploy to attract customers
Special marking, positioned amidships, that indicates the draft of the vessel and the legal limit to which the vessel may be loaded for specific water types and temperatures.
when a crack dealer delivers an extra rock as a marketing ploy
Marketing Manager
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