Your ecommerce store doesn’t have to be a gift store to sell gift items to your customers. You can just add a segment which sells the same products that you deal in, but with a different marketing strategy. The things which can make a nice gift, makes it to this segment. You will be amazed at how the value of these products can be increased just by adding a feature of personalization to it. The value of products increases as soon as there is a touch of personalization to it.
And how can you making this happen? Simply install a product customization tool to your online store and tie up with good printing vendors to get these products printed while keeping the products costs to a reasonable limit allowing you some profit margin.
Here are a few ways you can use personalization as a competitive advantage for your gift store..
Add Emotional Appeal To It
Most customers looking for gifting options for their loved ones don’t look at personalized products as expensive, but precious. People connect it to their emotional sentiments. You need to take care of this while offering gift options to your customers. Add an emotional value to the personalized gifts. Include things that might strike a chord with their relationships, and add pre-loaded templates with quotes and designs that they can relate to sensitively. Offer products that instantly strike a resonance.
Strategic Promotional Activities
After a product is customized, it’s not just any other thing randomly picked up from one of the websites and shipped to the receiver. The receiver is convinced that the sender has spent his time over choosing and designing the product and hence it gains its gift value. Make your customers realize it through your promotional mails and activities. Convince them that personalization is the new ‘handmade’ of the internet era. If you can be successful with your advertising, your sales are bound to go north!
Let Your Customers Add A Personal Message
Gift orders need to be a bit different from day to day orders. Let your customers add a letter or card with personal message along with the gift. In the contemporary world of long distance living, people will love the idea of sending a few sweet words with the gift. If your store can manage it, you can add an option of fresh flowers to be sent with the gift. It will also help you cross sell your gift items.
Offer Fixed Day Delivery
Gifts are more valuable when they are received on particular occasions. If someone wants their gift to reach the receiver on their birthday, be it so. Provide the option of fixed day delivery to your customers. You can charge an additional convenience fee for the same, and your customer wouldn’t mind it.
Provide Separate Invoice Options
Nobody wants to send out a gift to someone with invoice. Take care of these minor things to make your personalized gifting segment a success. Either you can send the invoice to another address provided by the customer or send it as e-mail.
The central idea is to think as a customer and for the customer. What you would have liked if you were a customer looking for gifting a personalized item to a loved one? Study customer trends and figure out what your customers prefer more. Add similar items to your products list and see how your sales increase to astounding levels!
Mr. Pratik Shah is Digital Marketing Manager at Brush Your Ideas, a Web-to-Print technology solution offering consisting of Magento product designer extension and readymade Web-to-Print Magento Store. For More: https://www.brushyourideas.com/
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