In order to address the disadvantages and advantages of these two methods (SEO, SEM) in Internet marketing, we will first briefly discuss the content of these two systems. SEO As the name of this system suggests, marketing in this method is done through search engines, meaning that every website is ranked high in search results. In fact, it has sent a lot of visitors and customers to its website and will have a high ranking.
In order to deal with the disadvantages and advantages of these two methods in Internet marketing, we will first briefly discuss the content of these two systems.
SEO - Search Engine Optimization
As this system's name suggests, marketing in this method is done through search engines, i.e. any A website should be ranked high in search results. In fact, it has sent a lot of viewers and customers to its website and will have a high ranking.
Now what to do to get high rankings in search results?
This was the question that arose after the boom of Internet marketing through search engines that research and studies were conducted on websites to obtain high rankings. Today, such activities have become a specialized science and profession in the world. In this method, we do not pay money to search engines, and the only cost of this method is to hire a specialist or a company specializing in website optimization. It should be noted that optimizing a website takes about one to one time. It takes two months to rank well in search results. This system is a good way because we do not pay a lot of money per click.
For more information, you can refer to the SEO section.
Parts of the website that can be effective in search results:
Cont Content: such as images, a list of sources, polls, articles, blogs, headlines, sentence content, and words.
InksLinks: Links, Linked ads, Linked content, and news.
The architecture of a website Site: Hosting, domain name, type of design, programming language, and website analysis
Search Engine Marketing:
In this method, e-marketing is done like the above system in search engines, with the difference that only the website is displayed In the search results is another place called the financial backup location, in this way, for each word search according to the control panel that the search engine Like Google gives us, we can make settings so that our ads appear. In this system, we need a bank account because in order to click on our ads, we have to pay a fee to the relevant search engine. Above in its execution and efficiency and the choice of countless words can be mentioned.
For more information, you can refer to the advertising section in Google.
Tips that are effective in such ads and should be noted:
in what parts of our ads?
An important point is in addition to advertising in the search engine, in which parts and websites should we place our ad, like Google Gmail ads and contract websites with Google.
should be creative and smart methods and tips that:
content and ad headline multiline
choice of words appropriate
combination of the words and to avoid futile words
efficiency and accountability
Ads, we should enjoy good returns because we pay per click.
Advantages and disadvantages of these two
SEM advertising systems
High speed in efficiency and execution.
You can easily analyze your ads.
Adjust the budget and advertising costs.
Ability to choose countless words.
All ads are under our control.
If you are not a professional, you will pay a lot of money.
As long as we have an advertising budget, our link.
Visible on Google pages.
Requires daily visits and reviews.
We do not receive any cost for clicks on the link
To be indexed in this section, we need to modify the site, optimize the site, have the knowledge, and spend a lot of time.
There is no guarantee for our permanent presence and may disappear by changing our search algorithm.