In website development, a domain name is a critical element. In a nutshell, it is the address where Internet users can access your website. Thus, when you purchase a domain name, you have purchased the name for your site even if you haven't built the site yet. Before you decide on buying a domain name, be sure to check its availability. There are a couple of ways to see if a domain you want is available such as searching for the domain in Whois Lookup. Another one is to type the URL into Name.com's search in order to determine whether your chosen domain can be registered or not.
On the other hand, there are instances where multiple domains are being purchased by a single company or business. Well, if you look at the bigger picture, having multiple domains can bring about a number of benefits such as improving web visibility, making your brand more dynamic. Furthermore, here are the major factors that lead people to own multiple domain names.
1. Risk Of Misspelling
It’s human nature to make mistakes. Whether you admit it or not, sometimes, you do misspell especially when putting words into the browsers. Now, you need to think about other users out there - they might be committing the same mistake. Hence, you can purchase domain names that can be considered variations (most probable misspellings) of your primary domain.
If you consider this, you’d be embracing the spelling-challenged users instead of allowing them to wander off the internet void, well, the worst-case scenario is they’ll land on the competitor’s site. Surely, you wouldn’t want the latter to happen. So, you might want to consider buying that domain name and redirecting it to your main landing page.
2. Brand Protection
The competition out there is stiff and it’s inevitable that you will encounter brand or business names that sounds-like yours. When that happens, your customers might be tricked into visiting the competitor’s site instead of your own. That doesn’t feel good, right? So, it would be a good idea to search for copycat domains, purchase it, and use it for your own advantage. You don’t want business copycats directing traffic away from you.
In addition, if you recently changed the name of your business, purchasing domains for both the old name and the new one to get customers to the right homepage is an excellent idea. It’s one of the best ways to rebrand like a pro. This way, customers can easily find you, especially, the old ones.
3. SEO Purposes
One of the reasons why people purchase excess domain names is to boost their SEO campaign. According to experts, having more than one domain name can improve your page rankings in search engine results. Let’s say, you have three domains. What you need to do is make use of excess domain names and redirect them to your primary landing page using what is called a 301 redirect.
It’s important to include 301 redirects from multiple purchased domains to a singular destination in order for your site to be indexed properly by search engines, such as Google. Just be sure that you observe the right way of redirecting domains.
4. Market Expansion
It’s without a doubt that you have bigger goals for your business, particularly market expansion. Now, if you wish to widen your market reach geographically, making use of excess domain names is beneficial to your mission. Investing in TLDs (Top-Level Domains) is critical for your market expansion, specifically, if you wish to operate an online business that aims to provide services or products to people outside of your home country. By doing so, you can achieve the best results in international SEO.
5. Special Offers and Promotions
Last, but definitely not the least, having more than one domain can provide you with the benefits of optimum exposure for your special offers and promotions. It can help boost the traffic to your website. How? Set up your new domain and register it to the event and create a specific landing page for the promotion. Plus, you can also use a more descriptive domain name to point to a particular page on your sites like a blog or order page to support this promotion or special offer. However, keep in mind that it’s essential to disable the domain name once the promotion has ended. This way, the outdated pages will not create a negative impact on your site’s rankings.
Indeed, owning multiple domains can be beneficial to your business goals in building a venue of success online. Just learn how to make use of excessive domain names the right way and you’ll reap the benefits in the long run. However, it’s equally important to understand that not everyone needs more than one domain name. For a startup or small businesses with single locations, a simple and specific domain name is the best way to go.