Content marketing is focused on creating, publishing, hand distributing content online for target audiences. It has been and still remains, a successful way to increase traffic on websites for businesses. This is done by earning links. Building links is not easy, and buying links is a violation of Google's TOS.
Links are the currency of the internet; they are like a real-life reputation. According to Google, they are one of the top three ranking factors, along with RankBrain and content. If a page on a website attracts a high amount of internal links, it provides Google with a signal which indicates that the page is important. The engines use algorithms to evaluate sites and pages based on the links they find.
Since the late 1990s, search engines have been treating links as votes for popularity and importance on the web. Much like how in high schools, one needs to be popular to be noticed, links work in the same manner.
Content marketing is a minefield. If not done right, then the website might get blocked or heavily fined. Earning links have been getting difficult, and a site would need a great link profile pointing in its direction to be ranked in 2020.
To help you inspire, below are seven ways to build links through content marketing.
1. Keyword Research:
When writing about something online, whether you are an expert or not, knowing the keywords can increase traffic on your page. For example, suppose you are writing about SEO marketing in London. In that case, your relevant keywords could be search engine optimization in London, SEO marketing in London, or expert SEO services in London. The content should be relevant to the topic and of high quality.
2. Expert Contributor:
There are experts in one thing or the other, and asking them for help will not reduce you. From a content marketing perspective, experts are one of the valuable assets. They can help you achieve new heights.
Infographics are visual representations of information or data with the purpose of presenting information swiftly and efficiently. Although infographics have taken a hit in the past years, unique infographics can still be an asset and a remarkable way to earn links from bloggers and publishers
Everyone loves to share their opinions, likes, and dislikes. If you are able to persuade 10, even 20, experts, it would provide enough chance for you to attract links. It is a great way to build linkable assets through collaboration.
Although interviews are time-consuming and hard to get, if you are able to get an expert to interview you and host on your website, it could make a huge difference for your website. This would help you attract extra visits.
6. Use Guest Blogging:
If you want to rank high in search engine results, then you need to build a link from news sites and blogs from your industry. More and more companies are embracing blogging. Blogging is not as hard as it sounds. It is a lot easier than the other link building methods.
7. Local Platform:
No matter how successful your brand is, never forget about local publications. Content marketing is not just for international audiences but also for local clients and customers. Statistics have shown by Bright Local, 97% of consumers use the online search for local products and services. Local newspapers and online publications are a few of the best places to attract consumers.
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