Hope you all are safe and doing well. To maintain business sales is the objective of every business. So, today we will be discussing the E-commerce guide after Covid-19.
Know about COVID-19 Pandemic
In the history of 100 years, mankind has not seen such a situation like COVID-19. Covid-19 pandemic has affected almost all the sectors whether it be an online business or offline business across the world due to lockdown and shutting down of industries.
Corona is a type of virus, basically found in animals but in 2019 it was found in a man in Wuhan city of China. Later, the World Health Organization (WHO) declared the disease as a pandemic. The virus can spread from one person to another with a close physical connection and when people cough or sneeze. It is also transmitted by touching a contaminated surface and then touching the face. To avoid the virus from spreading includes wearing masks, sanitizing hands, skipping mass gatherings, social distancing.
Effect of COVID-19 on E-commerce
E-commerce is buying and selling goods and services over the internet. Before the Covid-19 outbreak, E-commerce reached great heights due to more use of the internet, more online stores, and awareness about online shopping. But the Covid-19 pandemic has broken the sales of many E-commerce businesses. There is an immense decrease in the sales of fashion items, beauty products, and travel bookings while the online sales of daily essentials and electronics increased. A rise in demand for fitness equipment and indoor games has been noticed.
The goal of any business is profit and to obtain customers for a long time. Thus, here is the guide How to Handle Up Your E-commerce Online Store in the Covid-19 pandemic. Let’s look into it!
E-commerce COVID-19 Guide: How to Handle Up Your Online Store
To retain the business sales is very important for any of the online stores. As a Magento Development Company, we consider the following points to get back the sales ratio and bind the customers.
Get rid of System Downtime
As physical businesses are in danger due to Covid-19, people are shifting to online businesses. Many E-commerce businesses are coming up new in the market and thus customers have more options for buying any product. From small businesses to large-scale business, almost everyone is selling online.
In this hustle-bustle life and lack of patience in the people, system downtime can be a great hindrance to your store. No one likes to hold-up till the page loads. If your system is running slow, there are more chances that the buyer may shift their purchase. Hence, it is very much important to get your system load-free.
Be Active on Social Media
As people are moving towards the digital world to avoid physical contact, it shows that they spare time being active on the internet and social media. For instance, if any user is scrolling down to the social media sites and they see any E-commerce ad, they are going to see it once or at least read and maybe they get converted to customers in the future.
Some of the social media platforms where you can expand your business and attract users are Facebook, Instagram, Twitter, Pinterest, etc. Create a good network of your customers and target audience to make them updated about your store. You can share photos, videos, links with a written description to engage them more. Therefore, being alive in social media can be of great help to boost sales and traffic to your business store.
Frame a better User Interface and Customer Experience
Competition is increasing in the E-commerce market and people are selling identical products and services, it is necessary to build better customer experience. Notifying the customers about all their activities of buying can create a better impression of your store. Your site must not have lots of internal links where the customer gets confused and closes your site.
Provide more payment options, faster page loading, easy product search, and support. Attend the questions and reviews of the customers immediately. Give all the information about the products and services and your site simply and understandably. Unsatisfied customers are likely to shift to other E-commerce businesses.
In this rat race of E-commerce business, search engine optimization is very necessary. SEO (Search Engine Optimization) helps to get traffic to your store being ranked in the top results of search engines. It is a long term marketing strategy.
The ranking of your online store will go high if you have better SEO. To gain customers is the primary benefit of SEO. In turn, it results in increased sales of the business. Deliver content, the user searches to be ranked at the top of search engines. SEO also benefits to increase brand credibility and awareness. With SEO the business can stand in the competitive E-commerce world. SEO helps to increase website speed and mobile-friendliness.
This is a very essential thing to know about your financial position. Due to the Covid-19 outbreak, the government has declared complete lockdown in many countries so all the businesses have been affected economically. Deciding how much to invest in marketing, whether to give discounts to customers or not after all the economy of the business is also important. Investing in the wrong place may lead to a financial crisis in the business.
The information defined here is general points for adapting to Covid-19. It can work according to the situation and availability of the resources for the business. In this crisis of coronavirus, following the online shopping trends and behavior can work great for you. If you have any suggestions or comments feel free to write to us in the comment section below.