Streetwear is one of the biggest fashion styles at the moment. If you’re trying to mould your own individual sense of style, then injecting streetwear fashion can really help to give you the cool and collected aesthetic that you’ve always wanted.
It’s important to support independent designers who are trying to forge their way in the fashion industry. This is a great way to put your own personal stamp on the streetwear style and without it, it’s likely that most people would dress the same. Most people shop the same fast fashion brands and have the same look, so standing out from the crowd is a great way to create a fresh and individual look for yourself.
Knowing you have purchased independent-clothing from a local company often tells you exactly where the product came from and the conditions it was made in. This is not the case for purchasing products from overseas corporate giants, so the process of making clothes for such a small price may not occur in fair working conditions.
Here are a few independent clothing stores to inspire you to branch out and separate yourself from the crowd:
Wolf & Badger
Small businesses have a closer customer connection. Every purchase counts and they care what their consumers think. With your opinion being valued and taken into consideration when designing and selling - what’s not to love?
Wolf & Badger sell a range of independent jewellery, accessories, homeware and clothing for men, women and kids. They have stores located in London’s Mayfair, SoHo and Notting Hill and work closely with independent designers to bring customers unique products. Their website is sleek and stylish, easy to use and represents its high-quality products perfectly.
A brand created by influencer Chet Sket and isn’t your typical streetwear brand. Their mens graphic t-shirts have been a signature staple for the past couple of years and they’ve continued to put themselves apart from traditional styles, with premium utility wear, branded denim and tracksuits in customs fits. Rather than just focus on the brand itself, FADED choose to also focus on graphic design that you won’t find anywhere else
SilkFred focuses on independent womenswear that is cool and unique for every customer. Their clothes are affordable meaning you don’t have to break the bank to stand out from the crowd and look good. They carry a range of vintage clothes, catering to every taste and style. Customers have praised SilkFred’s simple and easy to use website and their range of diverse pieces. You can shop items by trend, staying up to date with the latest styles while still looking unique.
CHNGE (pronounced change) is more of a movement than a fashion brand. Its ethos is to promote awareness about injustices around the world including racism, sexism poverty and so much more. By using stand out slogans and unique designs their products certainly send a message. And to top its campaign of awareness, it also uses organic cotton and donates some of its profits to charity to help be part of the change it is campaigning for.
That have most types of garments available but their t-shirts are the statement piece everyone needs in their wardrobe. Available for men and women the brand tends to offer a lot of unisex products to promote its diverse prospects.
Especially now more than ever, it’s important to support independent brands to help boost the economy. You’ll find that smaller brands tend to have better ideologies when compares to the big cash cows, so have a read on the ‘about us’ page before your next garment purchase.