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5 best Digital Marketing tools and difference between traditional and digital marketing.

Following are five best digital marketing tools that can be used to get results

1.  Google trends

Google trends are a website by Google the purpose of which is to analyze the Google hot trends that are trending on Google. The data found in Google trend can be used for several marketing purposes like, it can be used to choose content topic to increase traffic to your website, to do keyword research, to discover niche topics by region.

2.  Similarweb.com

Similarweb is a competitive intelligence tool that provides its users with insight on their competitor’s website metrics like website traffic, source of traffic, bounce rate, page views, social traffic, organic versus paid search, website keyword analysis, ranking, time spent on site, etc.

3. Canva

Canva was founded on the 1st of January, 2012 in Sydney, Australia by Melanie Perkins. In 2019, Canva has nearby 20 million users across 190 countries. It is a social media tool that is used to create unique and attractive graphics for social media. On this designing platform, users can design posters, cover images, presentations, videos, etc.

 

4. Buffer

Buffer is a software application which has more than 4.5 million users. Buffer is used to schedule posts on Facebook, Instagram, Instagram stories, Linkedin, Pinterest, and Twitter.

 5. Keyword Everywhere

Keyword everywhere is a chrome extension that shows monthly search volume, cost per click and competition data on more than 15 websites like YouTubeTM, AmazonTM, GoogleTM Search Console. It also shows you related keywords on the right hand side of Google and Bing.

6. VidIq

VidIq is a video analytics & marketing tool for YouTube publishers who manage YouTube channel for their client. It help YouTube creators to find relevant keywords and topics for their videos. VidIq also has a robust SEO feature that helps YouTube publisher with SEO friendly titles, description and tags creation.

 

So, here are some of the best Digital Marketing tool one should use to drive more traffic to their website.

 

What is the difference between Traditional and Digital Marketing

 

Marketing is the process of promoting and selling your products and services to the relevant customers.

Marketing is of two types one is traditional marketing and another one is digital marketing.

Traditional marketing is the old way of promoting your product and services by publishing ads in newspapers, magazines, billboards, radio, televisions, etc. while internet marketing is the process of marketing your company’s products and services using digital technologies like search engine optimization, search engine marketing, content marketing, social media marketing, email marketing, content marketing and many more.

Nowadays businesses prefer internet marketing over traditional marketing as people are more digitally active than before and it is easy to reach them to be converted as a customer. Besides that, there are other reasons why businesses prefer digital marketing over traditional marketing. Let’s have a look at these differences.

1. Target Audience

In traditional marketing, one cannot customize their audience whereas in digital marketing one can choose whom to show the ads and whom to approach with their business message based on the gender, income, location, interest, etc.

2. Cost

Traditional marketing is costly than digital marketing. Publishing ads on newspapers and magazines will cost you much more than publishing ads on social media and search engines.

3.Measurability

In traditional marketing, one can’t know how many people have exactly seen his/her ad but in digital marketing, one can measure the output achieved through every penny he/she has invested in ads. In digital marketing, we can have an accurate idea about how many people have seen our ad, what is the gender of our audience and from which country our audience belongs.

 

4. Communication

Traditional marketing is a one-way communication whereas digital marketing is two-way communication and thus customers feel more satisfied as they have an option to interact instant with the seller while in traditional marketing it’s a long process to connect to the products/service provider through ads. 

 

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