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4 Ways Insurers Can Optimize Their Website Efficiency

4 Ways Insurers Can Optimize Their Website Efficiency


When it comes to the insurance industry, we all know that money is made in the number of clients that you have. Getting new clients these days starts with having a highly efficient website. Here are four strategies you should be employing with your own website to increase the number of new clients that you get this year.
Allow Online Claims Filing
No one likes sitting on the phone trying to get an insurance claim filed. Make life easier for your clients by allowing online claim submission. This will allow your clients to submit claims regardless of what time of day it is. You can even have your claims submission software programmed to accept pictures from the client. Use google analytics to determine how people are getting to and interacting with your site to get started. This can make filing a claim both seamless for your customers and you. One important thing to keep in mind where online forms are involved is to avoid asking the user too many questions upfront—while you want as much of the process available as possible, long form length could be a reason why people abandon their sessions. Keep it simple.
Have A Text Now Option
Most people don’t invest their money in laptops and desktop computers. Rather, they do all their online research and shopping through their smartphone. You need to utilize this to your advantage. You should allow potential consumers browsing your website the ability to connect with you via text message. All you need is a business SMS service provider and you can start taking text messages right away from wishful clients.
Offer Chatbots
When it comes to satisfying clients and getting new ones, being able to respond to them around the clock is a must. While you don’t want to pay employees to work through all hours of the night, you have another solution. Thanks to the updates in artificial intelligence, you can now utilize chatbots. These simply allow visitors to your website to ask questions and get a direct answer. These chatbots are programmed smart enough to know when the question requires human interaction and will forward it to you.
Make Navigation Easy
One of the biggest reasons that online users will hit the back button to get out of a website is inadequate navigation. When your customers land on your website, you want to make it as easy as possible for them to navigate through all the information you have. You should have easy tabs for things like online claims filing, insurance quotes, and so forth. When users can maneuver around your website with ease, they’ll be more likely to stick around and choose you as their insurance provider. Improve your SEO to attract and retain clients.
Getting new clients and keeping your existing ones is the lifeblood objective of any insurance business. Since most of your consumers will be connecting with your company via your website, you want to ensure that it’s as efficient as possible. The above are just four of the many efficiency tips that you should be employing on your insurance website.


Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan

Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan
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