Marketing is expected to grow to $ 4.5 trillion in 2020 (Shopify Plus) and by 2040, 95% of purchases will be facilitated by e-commerce (Nasdaq).
However, you cannot be successful in e-commerce just because you have an online store. You also need some marketing strategies to grow your store at a faster rate.
It is important to understand e-commerce marketing before using any marketing strategy for your business. You need to know how it works so you know how each approach can help you succeed. Diving without any knowledge of e-commerce marketing will inevitably lead to information overload.
E-commerce marketing is different because it is sold on a digital platform. Unlike the old days when you have a brick and mortar shop and customers come to your shop to buy. E-commerce stores are located in online website hosts and people can buy from you with just one click of the mouse button. But there is more to e-commerce marketing than making them click. It's about facilitating user behavior so they trust you enough to buy from you again and again.
With this, it is essential to start small. Find a small group of people who will be interested in your products. So market your products for them. Once you get some traction, you should build your brand. You can do this through content marketing or by providing commendable customer service. From here, you should make a list of subscribers. These are potential buyers who can repeatedly purchase from your online store.
What makes e-commerce unique is practicality. It is not only convenient for the customer, but also very convenient for the seller. While the buyer is able to purchase products from the comfort of his home, the seller is able to facilitate orders without a warehouse and accept orders without a physical store. This revolutionizes the idea of â€‹â€‹selling, giving birth to the fastest growing sector on the Internet.
Creating a successful ecommerce website starts with your customers. If your customers like your products and they like your brand enough to buy them, you will be successful. Ultimately, it is up to customers to determine whether they will trust you or not you.
With all online ecommerce websites, it is important to know how to stand out. You must give your potential customers a solid reason why they should buy from you. This is where the brand comes in . To do this, you must first know your customers.
This is where the creation of a person comes into play. A person is an imaginary entity that has the characteristics of the person you plan to sell. Aside from the primary reasons for the purchase, this person also has demographic attributes such as age, gender, position and salary. In addition to this, the person also has specific interests and hobbies. This feeds their goals and problems that you can get into and solve.
You will then use existing data to create your client's person. You can get this data from existing customers, subscribers and social media followers. You can also observe them through their behavior and comments. This will give you an idea of â€‹â€‹their interests, hobbies and needs. You can then create a character for your brand from this.
Keywords aren't just for SEO . They are also to fully understand your target market. Other than that, it can also help you drive more traffic to your site through paid ads. So it is essential to know the exact keywords that your potential customers use to find you.
One of the tools for this is Ahrefs. They have the best tool when it comes to analyzing keywords. It also helps in generating ideas because it can give you multiple keywords from a seed keyword. Just be sure to use a keyword with 2-3 words. This way you will get even longer keywords.
From here, you can then look at the shopping results on Google. These are the keywords where Google products are displayed. We recommend that you use these keywords so that your products appear in the search engine results.
Promoting an e-commerce or Shopify store via Google Adwords has a higher conversion than Facebook ads. It is because of the user's intentions. While Facebook specializes in discovery, Google is specializing in bringing you customers who are about to buy.
How do you know the content formats that will work for your business? It all depends on the topics that can be shared in your niche. For this, you will need to examine highly shared topics in your niche. Fortunately, there are a few tools you can use for this. There is BuzzSumo. This allows you to search for highly shared topics for any keyword.
One of the fastest ways to grow an e-commerce site is to have a referral program. Brands like Uber, Airbnb and Best Hunting Bow Labs have done this successfully. This is a system that allows website visitors and customers to direct family and friends to the website.
Fortunately, creating one is easy. You can easily create one with the reference marketing software . Thanks to the software, it is possible to create a reference program without any knowledge of coding. Plus, you can manage all your referrers and referrals in one convenient interface.
The next thing you need to decide is the reward. This can be a cash prize, a discount code or a gift. Cash rewards work great if you want your potential customers to act. This is what PayPal has used to generate millions of users for their platform. Discount rewards are most popular in e-commerce stores. This is because it doesn't cost much from the website owner, but it does make potential customers feel gratified. Freebies are good if you have products in your extra inventory that you need to give away. You can distribute them as a time-limited reward and distribute gifts only while supplies last.
Another even faster way to grow your business is the power of influencers. Getting influencers to promote your product is as easy as tackling them with free products and subtly asking for a review. It is not necessary to pay them. You can simply ask for honest feedback on your products.
Building an e-commerce brand means standing out among all the competing websites in the niche. The digital market is open to all. It gives everyone easy access to an online audience capable of buying. However, setting up an ecommerce website is not enough. You need a marketing strategy that works.