Google Algorithm and Ranking – What makes your Website Mediocre?

Google Algorithm and Ranking – What makes your Website Mediocre?

What is Google Algorithm?

There are over 150,000,000 active websites on the internet today. It is impossible to search through everything to find information. Thus, Google uses an algorithm (complex mathematical equations and formula) to generate the Google’s search engine result page (SERP).  The method used by Google to rank different websites for the results of a search is called the Google Algorithm. It uses many techniques and checks for specific criteria based on which the pages are ranked. With every change in the said algorithm, your website may gain or lose popularity. There have been many changes in the Google Algorithm over the years which have been named. Some even have multiple versions.

Importance of Google Algorithm

Google Algorithm becomes very important for any website as Google is right now the most popular search engine. It receives more traffic than ever, which makes SEO and SEO algorithms very important.  You can avail the services of any SEO provider, local or otherwise to increase your page’s ranking. A right spot in SERP means a significant boost in the website’s traffic. The important thing is to try and understand these algorithms.

Story of Google Algorithm Medic

Google’s algorithm was updated on August 1, 2018, is nicknamed as the Google Algorithm Medic. Google told that this was a global update and affected everyone, including different regions and different languages. It also means that all the niches and sites are affected. Google posted on Twitter that this was a “broad core algorithm update."  The update has a new section about the “beneficial purpose” of a page. This idea is related to the intent of the searcher and the searcher’s queries. Google never says what exactly is the update, but you can collect data and predict it. The best guess about what this update does is that it improves the match between intent and results. Broad core update is like a general clean up.

Tweets of “Drops” and “Gains”

Google told on its twitter account “As, with any update, some sites may note drops or gains. There is nothing adverse with pages that may now perform less well. Instead, it is that the changes to our systems are benefiting pages that were previously under-rewarded....”

Google also went onto say that “There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may definitely rise relative to other pages.”


Impact of Google Algorithm Medic

Based on surveys and collecting different data, you can say that the vast percentage of sites affected by this update were explicitly in the field of health, medical, healthy lifestyle, and such. This constituted more than 42%. This is especially shocking because Google said it was a “global” and a “broad core” update.

The other major affected fields were sites related to e-commerce, finance, business, entertainment, deal sites, and so on. This is very interesting considering that some of these sites sell something related to health and medicine. Even blogs about doctors blew up. Some people think it was aimed at YMYL (your money your life) sites. These are sites and niches focussed on money, lifestyle, and life events. This specific focus is not confirmed by Google. Google Quality Rater Guidelines calls YMYL pages as the pages that could “potentially impact the future happiness, health, financial security, or safety of users.”


No matter how Google Algorithms affected the websites of all niche, our SEO in Toronto remained unaffected and if you are looking for a good SEO ranking with 100% assurance, opt for Best SEO Company Canada for exceptional results.

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