5 Useful Tools to Measure Digital Marketing Campaigns
5 Useful Tools to Measure Digital Marketing Campaigns

Measuring the effectiveness of digital marketing campaigns is necessary for ensuring their success. To effectively do so, various tools are available on the web that provides meaningful insights into your campaigns. As a digital marketing service provider, we have listed some useful tools that are effective at enhancing your digital marketing efforts. 

Tools That Every Digital Marketer Must Use

Google Analytics 

 Google Analytics is a feature-rich tool that provides valuable information about a website’s performance with accurate insights. Marketers analyze the success rate of digital marketing campaigns by analyzing the data available in Google Analytics. Have a look at the many advantages of using Google Analytics:

  • Discover pages with high bounce rates. Optimize them to actively engage users on the page
  • Set goals as per the user’s geographic location. Design specific marketing campaigns to attract them
  • Move the website up in the search rankings by analyzing the keywords responsible for maximum traffic and working on them
  • Gather intelligence about competitors. Discover the origin of their traffic, compare the numbers, and plan ahead
  • Allocate the budget for a specific social media platform based on the number of users and their engagement. It can save a lot of money on paid social ads

Google Search Console (Webmaster)

 It is an invaluable online tool for analyzing website data to reveal meaningful information about its online performance. Digital marketers use Google Search Console to detect common website issues and fix them. In addition to benefits similar to Google Analytics, we have listed several other advantages of using Google Search Console:

  • Start with submitting the sitemap as it enables Google to discover important pages on a website
  • Get information about the kind of devices users are using to access the website
  • Check the mobile usability of websites with a click
  • Discover the backlinks to a website. See if any authoritative website is linking to the website you are handling. Also, know about the anchor text that other websites use when establishing links
  • Find the broken links that are hampering the user experience of a website and avert the negative impact on rankings
  • Check for issues related to the security of websites. If there are any, it will display in the ‘Security Issues’ section
  • See if the schema markup or other structured data that is being used on websites are working or not

Google Ads

 It is an effective tool for online advertising that enables businesses to accelerate their growth through PPC campaigns. For PPC Advertising Services, it becomes important to get the right investment for advertising to get the maximum output. Check the key advantages of Google Adwords: 

  • Improve the visibility of websites at a faster rate by running relevant ads
  • Expand the reach of websites by getting access to a vast audience on Google
  • Run ads based on keywords and demographics relevancy to get more clicks
  • Provide the client with valuable information on budget control to maximize their gains
  • Use remarketing to retarget users who did not perform the desired action on the website
  • Measure the performance of ads using analytics and keep improving them to increase campaign ROI 

Google Alerts

 It is a free online tool that notifies users via email when it detects content on the web that matches their preferences. It is advisable for digital marketing service providers to use this tool while formulating effective strategies for online success. See how it benefits marketers: 

  • Check companies’ mentions on the web by knowing who is talking and what are they saying. Stay on top of reviews, shared content, and other coverage
  • Discover industry-wise trending topics to generate more content ideas
  • Keep a tab on competitors track their marketing activities as they happen
  • Analyze the industry trends to identify new opportunities and include it in the marketing plan
  • Monitor plagiarism to ensure the content work is protected by setting up alerts for an excerpt from the blog, article or white paper

Adobe Analytics

 It is a set of tools for predictive and real-time analytics that can be applied and segmented across multiple marketing channels. Marketers can garner benefits from this tool to enhance their digital marketing efforts. The main highlights are:

  • Get real-time digital analytics to understand customers better
  • Create custom reports using advanced Excel formatting tools for specific needs
  • Identify the critical success metrics for marketing campaigns
  • Pull data from your report suites and add them to an Excel file
  • Avail enhanced custom tracking with the ability to send string/numerical data that fits your needs

Concluding Thoughts

Digital marketing campaigns require constant tracking and monitoring for delivering results. The tools listed above are beneficial to marketers due to their effectiveness in tracking competitor activities

Choose Oodles For Digital Marketing Services

We, as a digital marketing service provider, plan and execute strategies to strengthen the web

presence of a business. Our marketing professionals are well-equipped with the latest tools to fulfill your business requirements. 

Drop us a line to get started.

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