Use these tips for making the most out of Instagram advertising
Use these tips for making the most out of Instagram advertising

Using social media sites for advertising has become an inseparable part of every business marketing strategy. Although there are many social media sites out there and you can advertise on almost all of them. But, in this blog post, we are going to talk about one of the most influential social media sites that have become very popular for its image-based content. Yes, you got it right! We are going to talk about advertising on Instagram.

After its launch in 2010, Instagram soon took a very fast turn and it started growing dramatically. Currently, Instagram is considered as one of the most influencing social media platforms where image and videos based contents are viewed and shared by millions of people. If you are planning to use Instagram for advertising, then you are on the right track of SMM but to make the most out of your Instagram advertising, you will have to use it wisely.

Many things go into successful Instagram advertising and in this blog post, we are going to talk about some of the tips that you can use in your Instagram advertising in order to use this popular social media site in a better way.

Use the new Zoom feature

Instagram has recently added a new feature to its service and this new feature allows you to do close-up marketing with your ads on Instagram. With the help of the new zoom feature of Instagram, users can easily pinch the screen in order to zoom both videos and photos. You should know that this is one of the highest demanded features by users on Instagram and that’s why it has been introduced. You can use the zoom feature by adding slow motion effect and by adding new filters that will work perfectly with this new and unique feature. This new feature will surely open many new options of advertisements on Instagram and that’s why we have included it in this list.

Enhance your targeting

If you are aware about the Facebook and Instagram integration then you must also be aware of how Instagram draws data from Facebook. This allows you to narrow down your target audience to pinpoint accuracy. But to enhance your targeting, you should know how to use each filter that is given to you when you choose the target audience for your ads. From gender to interest, every option of zeroing down your target audience should be used wisely so that your ad can reach the right people. In addition to the general filtering options, you should also start using advanced options like custom and lookalike audience, remarketing, etc.

Use the call to action button

Another important tip that you can use to enhance your advertising strategy on Instagram is to use the call to action button. You should know that you can add the call to action button just near the image caption. The call to action button on Instagram works just like Facebook and that’s why there is no steeper learning curve while adding CTA on Instagram. The call to action button on Instagram allows you to add several types of messages and that’s one of the biggest advantages.

If you master the art of using Instagram ads, then you will be able to take your SMM strategy to the next level. Targeted advertising on Instagram will surely work like a magic wand for your business, and that’s why you should use it wisely. Use the tips mentioned in this blog post and make the most out of your Instagram ads.


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