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Generating Leads-More Sales
Generating Leads-More Sales
 
 
Having a lull or a dry patch in new sales can suck the motivation right out of person. Though it shouldn't be consider it hitting a rough spot can feel like failure especially if your business is less than five years old. Creating leads for potential sales can seem incredibly daunting to even the most seasoned of business veterans. Trying something new may just be the kick in the behind you need to start bringing in leads. Mix it up, take a risk, try and see if this new way works better in the old. Not sure where to start? Try some of these options and see how they work for you.

Don't Be Afraid Of Referrals

Happy customers are the best kinds of customers to spread the word. Why wouldn't they want to tell their friends about your service or product when they're extremely happy and satisfied with the outcome? Asking them to tell their friends, leave an online review on google or yelp, or bring their family in next time they decide to stop by. Making it a personal conversation rather than just plain asking will make it much more personal. Don't be afraid to spark up the conversation.

Check Up On Them

At the very least companies have their customer's email on file. Go ahead and give them a check up email a week or even a few weeks after they've spend their hard earned money with your company. Letting them know they're important no matter how small their purchase or contract was is a great way to secure a life-long customer. Don't bother them if you don't get a response but you can try again in another month or give them a phone call if they've allowed you to have that personal information. Just don't call during dinner.

Don't Cut Ties

Even if a lead didn't pan out to a sale there's always a chance a new product, deal, or service will end up being exactly what a potential customer needs. Keep in contact with customers and other companies that didn't end up going with your company a few months ago or even a few weeks ago. There's no harm in trying to give a better, more suited deal to a potential customer. The worst thing they can say is 'not this time'. Keep the door open you never know when they may want to inquire further down the road.

Know Your Stuff

Being unable to answer questions about what you're doing or providing will immediately lessen a customer's trust in you. Learning everything and anything about your niche is the best way to create a thick bond of trust. Answering any questions or concerns with correct knowledge shows you really care about what you do and want to make sure it's done correctly every time. You wouldn't go to a doctor who only knows medical information about half the body would you? Know your stuff and create a trust that keeps clients coming back for more.

Web Presence

We live in the digital age so use it! Facebook, Twitter, and Instagram are great places to build your digital footprint and reputation. People use online reviews just as much as word-of-mouth and getting your name out there means you'll be able to control what information you want out there. Plus being online means direct contact with customers through direct messaging, live chats, and forums. Creating an online reputation is crucial in this day and age and it doubles as a free marketing platform. There's always the paid route of advertisements too.

Rough patches happen leads dry up and life happens. Lead management and changing the way you approach leads even just minutely can lead you down a new path you didn't know existed. New techniques may pan out and work better than your old way of doing things. Or, combine both the new and old and get double the leads. Just don't be afraid to try new things.
 
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