So your birthday is coming up or a special occasion is around the corner? Well, a party seems like the best option. When it comes to celebrating a special event, there are a lot of things that you need to decide. Like deciding a venue, or finding a caterer or selecting a theme.
But let’s think a step further when it comes to a corporate event or a social event, you need your audience or users to leave their house and attend your party. You must get the word out, and the best way to do that is by making a flyer.
A flyer can help you even with a personal event like a birthday or an anniversary. Make sure to follow these tips while designing a flyer.
It should be easy to view and read
We live hectic and chaotic lives. It means that a person can view a flyer when they are glued to their screen, or they can view a flyer while working, or view it posted on a wall while running past it. That means you need to make a flyer that people can scan easily even in passing. A user will only attend your event if they can understand what the flyer means.
Keep these things in mind
Start with a headline that encourages people to attend the event or use an image
Make sure it answers the question- Who, When, Where, Why, and How.
If there are more important details, include them too.
Let's understand them in detail:
Headline: It is the main element of the flyer and probably the largest one too. It needs to be readable and eye-catching. Make the headline and artwork, or make sure the headline is next to the artwork.
Crucial details: In this, you will have to answer what is the event, where it is happening, what are the timing and venue, and so on.
Fine print: If you have sponsors, mention them or include other details, like terms and conditions and so on.
Contrast makes everything great
When you are making a flyer, using colors is important. But more than that, creating a flyer gives you an option to use contrasting colors in it. It is a great way to make sure your flyer appeals more to the audience.
The only point to remember is that the flyer should have high visibility, so make sure you choose contrasting colors that help with that.
The size and location of the flyer is important
It is important to research your target audience in case of brand and for personal use, know who you want to send a flyer. It will help you determine the size of the flyer and the other elements that you need to design it.
Images matter- so be consistent with them and use big and appealing visuals
Visual data sticks to the mind of a person more easily. And a flyer needs to convey the mood, personality, and the thing a person should expect on the day of the event. All this can happen with great images and visuals.
Make sure they are consistent, which will make them memorable and will be able to communicate more openly with your audience.
It needs to have a call-to-action which is clear to people
A flyer looks alive and appeals to people due to its illustration and amazing typography. But what you want to say and how you say to convince people to attend your event are the most important. That is why including a call-to-action is your flyer is a must, keep these tips in mind for the same:
Don’t clutter your flyer. Include information that is necessary and critical to your program, event or service.
Mention what the audience will benefit from the event
Don’t add any inside jokes or some technical jargon that confuse your audience
Keep it short and add bullet points
It is important to make smart font choices
The best tip related to typography is to use to limited fonts for your flyer. It will not confuse the audience and will state your message clearly. The maximum font that you should use is two or three. You can experiment with the type of font, but make sure it is something that people can read easily.