In this era of internet, every sphere of the market is being digitized. The digital marketing field is the practice of marketing on the digital platform over the internet. Today most of the users spend a minimum of 2 hours a day on Smartphone going through various apps and social media platforms. This process profits the organizations by converting potential users and more prove more rewarding.
Search engine Optimization (SEO) and Search Engine Marketing (SEM) are an integral part of Digital marketing. Both of the processes focus to rocket the visibility of the websites on the web search engine result pages. Search engine optimization is part of search engine marketing process. Both of these components’ are Digital Marketing training Course to get detailed knowledge and get hands-on expertise.
What is digital marketing?
The digital marketing is practice of products and services using the digital platform over the internet. The process leverages various digital channels such as search engines, social media to connect with potential customers.
Various forms of digital marketing
Search engine Optimization
Search Engine Marketing
Social Media Marketing
Pay per click
What is the major difference In SEO and SEM?
To a layman, the above two acronyms may create confusion and seem almost the same. These two terms are often tossed around as the same but are entirely different.
SEO and SEM are the essence of Digital marketing to procure great marketing outcomes and stand out in organic results to become more visible on SERP. SEM is inclusive of SEO. To garner more information on these two, let's have a look at a brief introduction
Search Engine Optimization is the process to boost up the number of visitors on the website and make a website reach a higher rank on the SERP’s. It is practice for optimizing the website to enhance customer engagement and make it jump to a higher position in the search pages.
Google changes the SEO algorithms very rapidly, but the primary elements of SEO elements i.e. off-page and on page activities; remains constant
Components of SEO:
Placing right meta keywords into the websites meta description tags, title tags, H1 and H2 and in the Alt Text
Put optimized content on the web pages of websites. Optimized blogs content.
Effectively formatted web pages and optimized URLs using the right keywords.
Optimized page loading speed
Social sharing integration of the web pages.
Backlinking: This activity is performed to get high-quality inbound links. It helps to get backlinks from sites with high DA/PA.
Social sharing signals: social media platforms are used to increase traffic on websites.
Social bookmarking: To attract users from top social bookmarking sites such as Reddit, DIg, Tumbler, Instapaper and many more.
It also includes putting high-quality and social media optimized content in blogs, articles and web copies. It increases the domain authority and enhances brings organic traffic on the website and trigger conversion rates on the websites.
Search engine marketing is a form of digital marketing which entails websites' promotions by jumping websites ranking on the SERP using advertisements. The use of paid activities is done to gain more visitors on the websites. It is done by utilizing various methods such as paid advertisements also known as PPC ads.
Components of SEM
Google AdWords is an excellent means for the paid advertisement of websites. It is the most popular platform for paid advertising using Google AdWords, you can make ads for your websites appear on the search engine pages, Google ads charge as pay per click. There are other platforms such as Bing ads and Yahoo ads.
SEM is the most significant form of digital marketing as it aims towards the targeted population. When the products appear on the search pages, it is an increased possibility that customers click to ads and convert.
The major difference between SEO and SEM
The main difference between the above two components is that SEM is broader and wider in scope and it is inclusive of Search engine optimization. SEM is done with paid ads such as PPC. Both the terms may appear alike but, are far different and cannot be used interchangeably.
KVCH, having 27 years of expertise in training programs offers best Digital marketing course, Here candidates get an in-depth knowledge of the all the digital marketing components with hands-on training. The training is followed by an internship on live-projects. Candidates who wish to get Digital marketing course certification can be from any background and build a successful career. The training company offers guaranteed placement to the candidates. business owners can also do this course to boost up the business and target more customers using online platform.