How Does Marketing Automation Work? A Beginner’s Guide
How Does Marketing Automation Work? A Beginner’s Guide

Relaxing under the warmth of the afternoon sun with a piña colada in your hand because you know that everything’s A-OK. How do you like the sound of that? In the digital sense, that’s not impossible to achieve. Marketing Automation will fast-track your way to success. This concept goes beyond the tools, keywords, optimization, and whatnots.

Marketing Automation offers endless possibilities to all marketers and business owners. Let’s see how it works.

What Is Marketing Automation?

With the current scenario of the Digital World, Marketing Automation is no longer a new concept. Moreover, Marketing Automation is the practical use of software and platforms to automate repetitive tasks.

This process allows a person to streamline, simplify and measure tasks, and workflows. And as an overall objective, Marketing Automation aims to increase operational efficiency while growing business revenue.

Let us become familiar with how experts define this broad, yet promising, concept.


Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.”


Hubspot also points out that marketers should utilize the power of inbound marketing in order to generate quality leads.


“Marketing automation is a category of technology that allows companies to improve engagement and increase efficiency to grow revenue faster.”


Marketo also points out that marketing automation is not only about marketing. It serves Related Digital also.


“Marketing automation is a software platform that helps you to automate your marketing and sales engagement to generate more leads, close more deals, and better measure marketing success.”


Pardot also points out that leveraging marketing automation, your sales and marketing team can work as one to reach one goal.

Marketing Automation Smart Tasks

A well-designed campaign can only be successful with adequately planned Marketing Automation. Here are some of the smart tasks you can automate:

  • Analytics and ROI Tracking
  • Social Media Marketing
  • Campaign Segmentation
  • Content Curation and Content Management
  • Email Marketing Automation (sending, receiving, integrating calls, analyze results, etc.)
  • Lead Generation, Analysis, and Management
  • Multivariate Testing
  • Website Visitor Tracking

When marketers or business owners automate the tasks mentioned above, they’ll save time and money. Also, automation puts your efforts in the right place. Consequently, this will allow the business to grow and succeed since there will be more focus on higher priority matters.

Marketing automation software always has insightful analytics baked in so that you can see exactly how your campaigns are doing at achieving your goals. The secret here is to actually pay attention to this data! A lot of small businesses simply overlook it, but even a glance at the data can net major results if you’re willing to make small changes to improve future campaigns based on what you learn.

Let’s say you have an email drip campaign that people who sign up to download your whitepaper receive. Results show that after they download the whitepaper, an overwhelming majority of them unsubscribe from your emails. That’s your cue to change things up. That might indicate that the whitepaper was not what they wanted, and you could then add an informative article that piggybacks onto the subject of the whitepaper or offer a product discount. Try that and then measure those results.

These benefits are only the tip of the iceberg when it comes to marketing automation. It’s worth a bit of time and financial investment to get set up, and after that, you should see a fast ROI.










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