What is PageRank?
The PageRank algorithm is designed by Google co-founder Larry Page. Hence the name PageRank. Unlike its competitors, such as AltaVista and Yahoo!, which analyze a page to understand the contents, Mr. Page has revolutionized the search engines. He decided to rely on links on other sites to understand how relevant a site or webpage is.
Google then analyzes the web to understand your authority. It then assigns a PageRank for each page on your site, or a number between 0 and 10. The greater your PageRank, the more Google sees you as important. Updating the PageRank is random and occurs about once every 3 months.
Why does my competitor positioned in front of me in Google, despite its PageRank lower than mine?
Your PageRank is an important factor, but Google now has more factors that influence your positioning.
What word is used in links to your web site? Is your page optimized for that keyword? Your profile complete on Google Map? Do you have fresh and original content?
That is why we should not focus on your PageRank, but on results. Become an authority in your field on the web and automatically increase your PageRank.
How to increase the PageRank?
You need to create links to your website. Google completely ignores inappropriate links or low quality links. It is not the quantity that counts, but the quality.
We need to talk to you about your domain authoritative sites. If you own an fashion site, look to creating links on fashion sites!
We need to diversify the portfolio of links. Blog commenting can help if it is used sparingly. Publish articles and encourage discussion about social media. Make a press release when you participate in an event. Contact your suppliers, etc. ..
There is more than one method. If you are dealing with a marketing agency for an SEO campaign, be curious and ask what they do. Transparency should be important in your relationship.
How to see my PageRank?
You can use a site like prchecker.info that will give you the PageRank of the site you have requested.