Fashion shows not only market products to the target buyer but also target fashion journalists and apparel manufacturers. Most fashion shows aim at buyers from department stores, major markets, fashion journalists and wholesalers. Apparel manufacturers get inspired from the photographs and videos of fashion shows to produce affordable clothes. Most clothes manufactured by apparel industries are inspired by fashion shows. These shows are a way to celebrate variety. Whatever the fashion, it is the choice of customers whether or not to accept a trend. Thus, fashion shows are a tool to show the latest trend.

About the author

Saranya is working as assistant professor in Bannari Amman Institute of Technology in the department of Fashion Technology with one year of teaching experience. She has completed her B.Tech from Bannari Amman Institute of Technology. She has done her M.Tech from Kumaraguru College of Technology with the specialisation in nonwovens.