Search Engine Optimization (SEO) is a critical marketing strategy today. It helps small businesses create user-friendly websites that rank higher in search engines, thus bringing in more potential customers. Small business SEO services also help increase brand visibility and trustworthiness by shaping a good web presence for the company’s products and services.
Digital marketing strategies involve making improvements to the website design and content. Here are some of the best SEO practices for small businesses.
Align Content With Search Intent
Search intent is the primary purpose of users when searching a query through the search engine. SEO activities should utilize this intent to attract consumers to the company website. For example, on specific search keywords like “buy a smartphone,” the company must determine whether searchers want to know “where to buy” or “what smartphone model to buy”.
There are four general types of search intent: informational, navigational, commercial, and transactional. A search has an informational goal if the user is looking for specific information. Meanwhile, it has a navigational intent if users are searching for a particular website or application.
Commercial intent is when the person intends to look for a specific product and has yet to make a final buying decision. Finally, a query has a transactional purpose if the user has already decided to purchase a certain product or service.
One of the best ways to make SEO strategies effective is always to put the search intent in mind when making website content. It ensures that visitors will actually click, read the content, and eventually explore the business website.
Use Title Tags and Meta Description
Title tags refer to clickable headlines that appear on search engine results pages (SERP). And meta description is the brief summary of the page content. Digital searchers use these elements to determine the relevance of the content to their searches. It improves user experience as it speeds up the search process.
Title tags and meta descriptions do not really impact SEO rankings, but they can influence click-through rates. When using title tags, make sure that it includes the target keyword, matches the search intent, and is descriptive but concise. Moreover, in using meta descriptions, the best practice is to provide an accurate summary and to make it unique for every page.
Employ Quality Images
Visuals have always been helpful in guiding readers through the content more smoothly. Images hold audiences longer on the website because it makes the information more understandable. It engages the audience and therefore improves the bounce rate.
But small businesses should not just use any image. Images should be optimized. They must have a high image quality but lower image size. This ensures that visuals are clear and recognizable but won’t interfere with the site’s performance. The larger the image file, the longer it would take for the site to load it. Therefore, it is important to compress them before uploading.
Use Internal Linking
Internal linking is when one page links to another page on the same domain. They improve the visibility and ranking of the website because it makes search engines recognize the site architecture or hierarchy. When using internal linking, make sure to add the link of top-ranking pages to the pages that need boosts.
Support Seo Strategies With Business Management Software
Anthem Software provides a whole suite of business management tools, including digital marketing software for small business. It enables companies to work productively and effectively in their website design, SEO, social media marketing, content marketing, and so much more.
To learn more about Anthem Business Management Software, contact us at 855-269-9221 or email us at [email protected]