How to Enhance Branding on the Visual Platform Called Instagram
How to Enhance Branding on the Visual Platform Called Instagram

The greatest social media marketing strategies require continuous growth of the followers, actions, and engagement. Instagram can be the ideal opportunity in order to help you achieve this as fast as possible. Search Engine Optimization needs to be one of the most important parts of the online strategy that you have for your business. But you need to face it and understand that you will not be able to beat the reputed brands that already have enormous budgets. This is one of the most important reasons as to why the social media platforms are considered to be the powerful allies for all the small brands, especially if you are trying to both grow the reach as well as your presence online. You do not require a great budget for being effective.

Why should you choose Instagram

Instagram is currently the top social media platform, which has millions of users from different parts of the world, who are interested in what the reputed as well as the new brands have to offer. According to, Instagram is known to have an engagement rate of 58%, which is more in comparison to that of Facebook.

Shifting all the marketing efforts to your Instagram account is one of the smartest moves as you will be able to know where you are growing your reach in a quick and effective manner. Consider the branding tips that have been mentioned below if you want to succeed on this platform.

It is all about visuals

Users will interact more with your account if they are capable of recognizing the brand without any hassle. For doing so, you have to take care of four important rules.

  • Creating visuals, which will be consistent in quality and style.
  • Choosing color schemes and sticking to them whenever possible.
  • Using the same filters for all the posts.
  • Not overcrowding the captions and images with a lot of text.

If you are executing them in a proper manner, you can be assured that your brand is going to be recognized easily, even if the users only glance at an image. If you have limited resources, you also have the freedom of creating images with the help of client testimonials or quotes, or you can also snap a product preview. No matter what you do, you have to take care of the quality as well as the color scheme on your mind.

Hiring professionals

If you are not of a creative type and your image is not capturing attention, it is crucial that you remain calm and composed. It is a good idea to employ social media managers who already have experience in photography and design. Turning the followers into your customers are going to take a lot more than only posting pretty images over Instagram. This is why you have to make sure that you are investing early.

If there is an experienced marketing professional in your company who is already performing his job in a great manner, you can consider outsourcing the visual assets. The photographers will be able to do photo shoots and supply with numerous images that can be used on your website, your blog, as well as the social media sites.

Making the most of the visuals

It is common for a brand to share a similar post across all the social media platforms. The ideal practice that you should take care of is adopting the messages by your audience and the platform in which you are going to post. The best thing about every individual image is the fact that it is more universal in comparison to the texts.

For instance, you can make use of a similar image across the various social media profiles that you have. Great images have the capability of bridging the gap that exists between your brand and your customers, and you will be able to increase your reach as well with the help of a single image. However, you need to optimize the images for every individual channel. If you have already built a presence for your brand on the other social media platforms, you have the option of repurposing your images for jump-starting the Instagram campaigns. To get real likes and real followers on your Instagram account, you can visit the website of Gramblast.

Using hashtags

Hashtags are not only great for your Twitter account but they can also help the users to come across your brand on this visual platform. The total number of hashtags that you should be adding without overcrowding the caption is around 10. Observe the number of followers who are coming on board and find out if you have achieved the target engagement level.

You can make use of the campaign specific hashtag for broadening the potential reach. Your hashtags do not need to be catchy or esoteric. You also have to understand that the volume of using the hashtags is not everything. You need to take care that the hashtag that you are using is capable of drawing the attention of your potential customers towards your brand.

Partnering for a noble cause

Being responsible socially is not only a way of making your world a better place. It also means that you have to connect with the individuals who have a similar mentality and ensure that you are attracting them towards your brand. If you are selling products that have been created responsibly, you can tell other people about it without any hesitation. Also, partnering with nonprofit organizations or donating profits to a charity can also help in boosting the promotion as well as extending the reach of the brand.

Promoting others and reposting

You can also partner with various other businesses that belong to a similar niche by making use of the shout-outs. You can opt for both the unpaid shout-out as well as the paid shout-out. In an unpaid shout-out, you will be partnering with the brands that have a similar number of followers, whereas, in case of a paid shout-out, you need to have a big budget as you have to pay money to a particular brand or an influencer for promoting the services and products. Irrespective of the kinds of shout-outs that you are choosing, it is going to help in boosting your brand.


Ensure that you are creating stellar content with the help of these tips, and reach more customers on this beautiful visual platform. If you follow the tips that have been mentioned above, you will be able to boost the visibility of your brand to a great extent.

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