Digital Transformation has time and again proved that its impeccable impact on any stage of business is worth taking notice of. Artificial intelligence is dramatically improving customer relationship management for even the smallest enterprises. Deep-learning technology has changed the rules of sales and marketing. The internet of things is propelling production, assembly, logistics and communications. Companies like Aloha Technology that have enabled digital transformation for many enterprises are key factors in driving digitization for higher productivity and financial success.
Sectors like banking & finance, media & entertainment as well as traditional businesses and public sector departments have all benefitted by a certain degree of digitization. Technology has emerged as a notable sector on its own with world-renowned companies like Apple, Google, Amazon, etc setting exemplary standards in the business space. In this digital era, many companies have completely altered their products, services, strategies and mission in order to align with the latest innovation in the technology department. Productivity is rapid. Speed is astronomical. And most of all, the scope for startups and smaller enterprises to grow is larger than ever. In such exciting times for business, let us look at some examples of how technology worked its magic on some companies.
New York Times
One of the industries that experienced a massive hit due to the advent of digitisation has been the publishing sector. Tablets and E-readers have replaced paper on a large scale. There has been a very positive response from the market to make the shift from physical books, newspapers or magazines to digital platforms. However, the New York Times, as a company has succeeded to work its way around it. Despite being one of the pioneers in American journalism in the newspaper publishing industry, New York Times showed impeccable responsiveness to the tides of digitisation and extended its services to be compatible with digital platforms. The online content of the New York Times was not only different from the printed version but it spoke to the target audience effectively. They were successful in establishing a robust online subscription model quickly as well which ensured that the overall bottom-line of the publishing house would not get affected.
In case of the food and beverage sector, the amount of impact or rather alarm that digitization created on some other sectors was not so harshly felt. However, in the long run, it became apparent that all companies need to pull up their socks and take a step toward digital transformation. Domino’s emerged as one of the leading food-delivery establishments to make their services accessible through the web. This opened up many avenues for the company. Considering the fact that digitization must directly impact and transform user experience, Domino’s was successful in providing their consumer-base with the most convenient platforms of ordering their food. This went on to also help them market their products better, have a larger reach and connect with their target audience on a whole new level. Domino’s strategy of partnering with Amazon to enable customers to order a pizza with the help of Amazon’s home-assistant Alexa added another unique innovation to their credit.
The one hundred and thirty-year-old conglomerate has proved to endure all kinds of disruptive technological innovations that have shaken up the markets over the years. For a production-based traditional business, adjusting to technology may prove to be a peculiar challenge. However, if the management is ready to take on the necessary changes, it is possible to come out stronger. And that is exactly what happened with General Electric. The company was a pioneer in leveraging 3D printing in creating fuel-nozzles for jet engines. These nozzles turned out to be stronger, sturdier, much more powerful and saved the company a lot of funds. By exploring such options, General Electric set an example in the industry about having a positive attitude toward technological shifts and their strategy went on the benefit their company to a great extent.
McDonald’s business models and strategies are popular all around the world. In terms of digital transformation as well, McDonald’s has been proven to have taken on technology fairly quickly and used it to their advantage quite efficiently. With their self-ordering kiosks, compatibility with alternative payment methods and digitization of other operations have given McDonald’s an edge. In terms of sales, marketing and social media as well, McDonald’s comes out at the top. This truly proves that digital transformation helps sustain any kind of business in the long-term.
For startups or fast-growing businesses, digital transformation is not a long and difficult journey. With service providers like Aloha Technology, digital transformation can easily be a reality.