As was the case last year, the smartphone is causing a stir on a global scale. Needless to say, this instant messaging will increase the number of subscribers far more than SMS, but it will also have to consider other revenue sources. SMS could benefit from the development of features such as instant messaging. There is talk of a minor change in the smartphone for the elderly. Experts, on the other hand, believe that this class will have little difficulty using the smartphone and all of its features. Along with smartphones, there has been a significant increase in the sales of phablets. Let's take a closer look at this.
SMS and instant messaging The crowds at the stores for the purchase of new SMS packs as needed are now less evident. Almost every smartphone owner now has the programme, which gives him with free texting as well as fast video and audio messaging. In reality, this facility has established itself as a valuable resource not only for consumers but also for businesses and workers. In technical terms, it is known as Mobile Instant Messaging (MIM). All telecom data has been thrown into disarray since the introduction of MIM. Experts predict that in the coming year, the quantity of instant messages will more than quadruple that of SMS. From this, it can be deduced that the advancement of MIM will lessen the importance of SMS. Nonetheless, the SMS facility is expected to generate more than $100 billion in revenue in the following year. This is over 50 times the amount of business generated by MIM. That is, only SMS will win in terms of revenue. This tendency is projected to continue for the next 4-5 years. When it comes to MIM restrictions, one of them is the inability of MIM applications to communicate with each other in different ways. An IMessage subscriber cannot communicate with another WhatsApp user.
However, internet access is not available everywhere. For example, in many African countries, despite owning a smartphone, the MIM application cannot be used due to a lack of internet access. You must rely solely on SMS in this situation. Some MIM applications have stated their positions unequivocally. Watts App, for example, aims to link more and more users with itself. Additionally, these customers may be provided the option of purchasing value-added services. However, the extent of MIM's utility is vast. It is anticipated that in the future, not only SMS but also e-mails and phone calls would be able to be transferred from it.
Some MIM applications profit from adverts that appear during the chat. In some programmes, users may even make purchases while chatting (in-app purchases). Some MIM programmes charge a fee for emoticons, games, and stickers, which is added to the consumer's monthly phone bill. As a result, competition in all MIM apps is likely to increase, forcing them to find new ways to promote themselves, such as advertising on the Internet or television. Any third party can incorporate its attributes in the application using the MIM Application Programming Interface (API), which directly affects the smart phone. MIM's growing popularity is also driving demand for mobile broadband. Is the case. At the very least, the potential for significant growth in mobile broadband revenue are evident. Because the quantity of video and audio communications sent through MIS applications is growing, mobile broadband is becoming increasingly crucial. Those travelling overseas, on the other hand, prefer to utilise SMS exclusively. Purchasing a cellphone data plan while going overseas is more expensive than sending an SMS.
Many mobile phone users, on the other hand, do not have access to mobile data roaming. MIM will significantly expand the number of users, far more than SMS, but it will need to come up with a new revenue model. Some capabilities, such as instant messaging, would be acceptable for SMS to develop. For example, you may effortlessly manage message groups, video calls, and voice calls. SMS application to person (A2P) is a field that can go a little further. Messages such as bank balance information or train/airplane trip delay information are sent to the person via the application. Today, there are a plethora of such messages. However, it is difficult to predict if this would be commercially beneficial for SMS in the future.