What Info Should Be at Trade Show Displays?

By Aayoni

If you've been getting ready for your next trade show, then you've probably also been trying to determine how your trade show displays in Chicago should be set up so that you have the best success. If you aren't sure where you want to go with your display, then you may have some questions about how to put it together. What's the most important information to have on hand when you're putting together trade show displays in Chicago? Is there anything that you absolutely must have available to those visiting your booth? Here are some ideas.

First, business cards are pretty much a must at this point. Just remember, they don't have to be the basic, boring types of business cards. Find a way to make it so that people keep your business card. Whether it is an item that is useful, but still has your business or company info on it, or you give them a virtual card that can give them the information without actually giving them something else to carry around, you can have a lot of fun with this. They absolutely need to know how they can get in touch with you and how to find out more information about what you're doing.

 Another piece of information that you should have is something that allows your visitors to interact with the product that you have for sale. For example, if you have a larger product, then you may want to have a video or a smaller prototype that people can use in order to get a better idea of what there is. For example, if you're at a board gaming trade show, you want to have a prototype or two that people can go ahead and try for themselves. On top of that, you want to make sure that they can get an idea of what your services are, if you offer services too. Give them a test run.

Information is vital, and people go to trade shows in order to get information. So, you want to make sure that you have everything that you need in order for people to get in touch with you for the right reasons. You're not only working with customers at these trade shows - you're also working with other businesses who may want some information about how they can get in touch with you for collaborating on projects and such. That's going to be a different point of contact than what you would need for customers to get in touch with you.

So, by having all this information available at your trade show booth, you can make it a lot easier for people to get in touch with you and to figure out whether or not your product or service is something that they will be able to utilize in one way or another. Get all of the information for your booth together and you will have a much easier time when it comes to working your booth.

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