Since the COVID-19 pandemic hit the globe, people have been forced to stay at home. Many even started finding ways to stay fit and reduce weight as they couldn't access gyms and fitness centers. Many gym owners and fitness enthusiasts took this as an opportunity and started online workout programs.
But now slowly the restrictions are being relaxed, and shops are allowed to open. Interestingly, gym owners can still benefit from their newly created online presence by selling gym merchandise.
Selling gym merchandise on your website is a great way to offer convenience to your customers. The best part is that you can easily get your gym members to shop from your website. Learn more about what your members want and offer the right products to target them. Selling merchandise is a great way for gym owners to add additional revenue streams to their business.
From accessories and equipment to snacks and apparel, gyms can earn great profit by selling products. The US activewear market is booming and expected to reach 95 billion dollars by the end of 2025. Well, that's just activewear alone without considering equipment, accessories, or other merchandise.
In this post, we will discuss why gym owners should sell fitness merchandise and what products they can sell?
Why Should You Sell Products on Your Gym Website?
Running a gym, conducting training sessions, managing the workforce, and building customer relationships consumes a lot of time and energy. Is it really necessary for you to sell merchandise on top of that? Selling gym merchandise is easier than you expect. Once you decide what to sell, half of the job is already done. If you're still unsure about selling gym merchandise, consider the reasons:
1. Increased revenue generation
2. Get better brand recognition
3. Give more value to your members
4. You position yourself as an expert
5. Improves customer loyalty
5 Products that Gym Owners can Sell
There are many possibilities when it comes to determining what to sell at your gym website. Consider what your members are already wearing or using. They are your target market, and whatever you sell should benefit them. Your idea of selling gym merchandise will probably fail if you plan to sell things that aren't relevant or appropriate for your customers.
From gym wear and athleisure, there's a great demand for gym apparel across fitness enthusiasts. Many people have already started swapping denim for sweatpants. As a gym owner selling fitness apparel at your website is supposed to be the best bet for you. You get a lot of options to choose from like shorts, tracksuits, t-shirts and of course sports shoes too. You can also choose to sell a specific range of clothing. That's your personal choice, and we leave that up to you.
Well, gym and nutrition always go hand in hand. Selling nutritional goods is another way to help your gym members in achieving their goals. Protein powder, for example, is an ideal product to sell on your website. Other than that, you can also sell healthy bars, diet snacks, vitamins, and nutritional supplements.
Health assistance products are next in line to focus on when considering gym merchandise. Apart from fitness products, you can Consider offering e-books on various topics relevant to your target audience's interests. Nutrition plans, diet recipes, weight loss experiences are some of the possibilities. This could be a mini addition to your gym's merchandise, and it completely depends on your customer base.
Sell online training plans
Do you have workout plans that have proved to deliver results?
Then you can curate and sell it to:
To your target audience
To members of your gym who want a workout plan but not a trainer
You can either shoot the entire workout regimen and give its access to users who purchase it. Or you can write the steps and save them in a pdf format.
This is a great product to add to your gym's merchandise. This allows people to work out under the supervision of an expert yet maintain their private space.
People who go to the gym are usually trying to improve their fitness or adapt to an active lifestyle. Selling goods that assist them in accomplishing this is an excellent approach to establish oneself as an expert. Products like mats, skipping ropes, gloves, joint wraps, and bottles are extremely convenient for gym lovers.
As a gym owner, selling gym merchandise adds great value to your business. It's an excellent means of generating additional revenue and improving your clientele. Incorporating e-commerce into your gym's business model can help build a strong gym community. Not only this, it gives a good experience to your members while increasing your earnings.