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Here’s Why You Need Custom Mobile Application Development in 2018

By Emma

The mobile app ecosystem has witnessed tremendous growth over the past few years. The growth is expected to continue in the foreseeable future.

Overall session app activity grew by 6% in 2017, and users are seen to continue to “diversify their behavior” when using mobile apps, says an article by smartphone analytics company Flurry. The article goes on to mention that the smartphone ecosystem had over a million mobile apps last year, being used across 2.6 billion devices worldwide.

If these figures aren’t convincing enough for companies to invest in custom mobile application development, here’s something that may sound even more exciting. The global revenue generated by apps is expected to exceed $110 billion in 2018, according to estimates published by economy-2018/">App Annie. Moreover, mobiles apps are playing “a key role” across industries, including education, banking, and insurance, retail, media and advertising, banking, travel, transport, and logistics as well as telecom.

Smartphones have held people captive over the past year and this trend is expected to accelerate in 2018. This presents a huge potential for any company trying to grab attention, build its brand and achieve higher levels of engagement. But, this is not the only reason for companies to invest in custom mobile application development in 2018. There are several other trends that underline the need to do so.

More Power to Mobile Apps

Technological advancements in the various field will make mobiles apps more powerful, helping achieve business goals with greater efficiency.

Machine Learning, a subset of Artificial Intelligence, will help make phones even smarter than they are today. Backed by this technology, mobile apps can assist with more than just data recording and storage. They can perform actual analysis and predict user behavior patterns. For instance, a mobile app offering a retail store can do more than collating data around say the most searched products. It can provide trend forecasting, based on last season’s sales and upcoming promotions.

What’s remarkable is that data being in different forms or from different sources does not cripple the mobile app. For instance, a mobile app offering by a financial institution can collate data from a customer’s online activities to determine the credit rating or even whether they intend to repay a loan.

Added to this are advancements in Augmented Reality (AR). The latest iOS and Android operating systems support AR functionality. AR can enhance interactivity between your brand (or products) and customers. It can take online promotions to the next level and significantly boost sales.

Custom mobile application development can leverage these technologies to offer your company a host of benefits.

Head in the Clouds

Mobile apps will increasingly use cloud integration, such that less internal memory of the device is used. The efficiency of tasks performed using such mobile apps will not be dependent on the state of the user’s handset. Operations will be faster and better productivity comparisons can be made.

When choosing a company for custom mobile application development, ensure they follow stringent security standards. For instance, HokuApps stores data behind built-in firewalls and has several programs for continuous monitoring. Moreover, communication is encrypted using the highest global industry standards.

A Step Ahead

The one thing that drives companies towards custom mobile application development is the need to keep pace ahead of the competition. With your rivals using mobility strategies to leverage cost, productivity, and other benefits, you don’t want to get left behind. Instead, companies can use mobile apps in different ways to differentiate themselves from the competition.

Custom mobile application development services will offer many innovative possibilities in 2018. All these offerings may translate to higher costs. Against this backdrop, you can choose a company like HokuApps as it offers reusable components and predesignated modules to expedite creation and reduce costs associated with custom mobile application development.



Factors Affecting the Cost of Custom Mobile App Development

The Complexity of the App

The purpose of the app defines a major chunk of the budget. This is because the purpose your app serves will translate to the complexity of the application. For example, an app whose main function is to assist in the creation of mappable databases is of a lesser complexity than an application that assists in data segregation and targeted information distribution. The former will, then, inevitably require less custom mobile app development cost than the latter.

Systems Integration

It is quite obvious that an app requiring integration with legacy enterprise systems or with third-party APIs will be more expensive to develop than a standalone app.

Nature of the App

This is perhaps the most influential factor in the determination of the cost of development for an application. When it comes to custom mobile app development, there are three types of methods that exist.

  • Web Applications (HTML5): Web applications are, by definition, operate over a remote web server over a browser interface. Custom mobile app development of web applications is done with the help of HTML5 tools.

When applications are deployed across various platforms, one of the most common issues faced is the compatibility of the apps with the respective devices. A web application partially bridges this compatibility gap. By allowing the application to run via a web browser interface rather than depending on the mobile platform. This allows them to be used over a wide range of devices.

Some of the advantages of this type of custom mobile app development include higher interoperability and integration capabilities along with ease of installation and maintenance. In addition, web apps are distributed over servers that have constant monitoring systems. This translates to a heightened security as compared to other applications.

  • Native Applications: A native application requires a certain method of custom mobile app development that is focused on creating the app for a particular platform or device. A native application is superior to all the other types of application in terms device compatibility. In its very essence, a native application is developed to take full advantage of the platform’s or device’s existing features.

However, the platform-specific nature of the development of native apps makes it a labor-intensive process which in turn increases the cost of development. For example, an app developed to perform with native compatibility for an Android platform will have serious issues on an iOS device. Therefore, developers will need to develop a separate app with native facilities for an iOS platform.

The greatest advantage of custom mobile app development of a native app is the compatibility. This allows native apps to provide end users with a smooth experience.

  • Cross-Platform Apps: A cross-platform application, also called a Hybrid app (used interchangeably), is partway between a native app and web app. While a native app is based on a single platform and a web app is deployed over a browser, a hybrid app makes the most of both attributes. During the custom mobile app development of a cross-platform, the developer writes a base code and the cross-platform development tool generates a code for each of the specific platform the app is to be deployed over.

The advantages of a cross-platform app are quite obvious — exhibiting native app like compatibility while keeping development costs to a minimum.

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