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Facebook Posts Your Facebook posts are probably what got your audience's attention in the very first place. These can be one-off posts or a dedicated campaign that points audiences back to your site or Facebook page. A Good Read can consist of a link to a kind within the actual post, or direct users to a landing page where they can send their details.
Users can reach out to you in a private 1:1 conversation and ask questions about your brand and its products. Do not have the time to manage a live chat channel 24/7? No issue. You can set up a bot on your page to react to customer inquiries. Whether it's a bot or a person, your team can use Facebook Messenger to direct interested visitors to your website and landing pages so they can transform from prospects to leads.
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You can utilize the Occasions tool to develop devoted pages for your approaching occasions. Your audience can register, fill out forms, and end up being leads all while signing up for your occasion in one place. Facebook Live Video If you're searching for a more spontaneous approach to lead generation, you may want to try Facebook Live Video.
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Viewers respond and talk about your video as it's running and you can use this platform as a way to direct potential customers to your marketing material. For instance, if you're partnering with a regional celebrity for an approaching roadway race, you may inquire to "Go Live" on Facebook and reveal your fans what they're doing to prepare for the race.
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When you're video is over, the recording is still offered on your Facebook page. That way, people who may have missed out on the live version can catch the recording later. Picture Albums Keeping with our road race example, let's your race when off without a hitch and it was a massive success.
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However, the marketing group wasn't just taking photos for enjoyable. They're planning to repurpose those images as list building material on your Facebook page. How? For beginners, they can publish a picture album on your company's Timeline. This album would reveal fans just how much fun and enjoyment there was at your race and it would inspire individuals to sign up for your next one.