Digital Marketing


Today’s time of Internet has opened the gateway of tremendous digital marketing opportunities for businesses. By utilizing different channels of digital marketing, businesses cannot just share their product and services online; additionally they can gain clients for their business, entice them and can convert them to boost their ROI. The speed and straightforwardness with which the digital media transmits data and support a business is astonishing.  In this Introduction to Digital Marketing E-Guide, every single aspect of Digital Marketing will be discussed to help marketers understand what Digital Marketing is, how it functions, and how it can help them optimize their marketing campaign.

The world is super-connected nowadays and all things considered, marketing and advertising are no more the same as they once were. This is particularly valid because of the ascent of online networking, which has changed how organizations speak with potential and existing customers.

So, before jump onto the introduction to Digital Marketing, let’s know what precisely Digital Marketing is and what does it incorporate? Essentially, it is an aggregate term, which is utilized where advertising and marketing meet web innovation and different types of online media platforms. Let’s firstly throw some light on the basics of Digital Marketing via the definition given below, this is the first step when we talk about the introduction to Digital Marketing-


Digital Marketing can be understood as a well-targeted, conversion-oriented, quantifiable, and interactive marketing of products or services by utilizing digital innovation to achieve the customers, and transform them into clients in a sustainable fashion. The whole concept and functionalities of Digital Marketing are more competent, effective, result-oriented and measurable, which make it very different from traditional marketing.

The traditional way of marketing lets businesses market their products or administrations on print media, radio and TV commercials, bill boards, business cards, and in numerous other comparable ways where Internet or web-based social networking sites were not utilized for promoting.

However, traditional promoting approaches had constrained client reachability and extent of driving clients’ purchasing conduct. In addition, traditional marketing methods were not quantifiable too. Let us understand noticeable difference between Traditional Marketing & Digital Marketing-

How digital marketing helps business?

Search Engine Optimisation

•  Search Engine Optimization (SEO): is a means of optimizing the content of a website in order to gain   better placement on the Search Engine Results Page (SERPS). A variety of techniques are employed to  achieve this and it’s not a job for amateurs really as there are many pitfalls that could have Google  frowning on your site.

 SEO includes:

• Keyword research and usage, on-page and off (within HTML)

• Link building /outreach blogging

• Content delivery

• Site structure

• Analytics

Search Engine Marketing

•  Search Engine marketing (SEM): is similar to, but incorporates, SEO and uses many of the same techniques as a part of that. The main difference between the two terms is that SEM also includes paid online advertising models, such as pay-per-click (PPC).

PPC advertising models are those such as Google Adwords and Bing, which only require payment when the ad is clicked through to the target website. SEM also requires keyword analysis as the words and phrases used in the ad and site and these need to be monitored carefully to reflect the market and current search engine rules.

Whilst it can be said that SEM encompasses all kinds of digital marketing, it’s more commonly thought of in a narrower niche, to describe paid models.

Email Marketing

•  Email marketing: remains a very effective tool, despite claims that it isn’t as important as social these days. Modern email marketing is just beginning to evolve so that it can be linked to a database in order to personalize it, so that individual groups of customers can be sent mail based on previous purchases and interests.

Content Marketing

•  Content marketing: is a technique where content is produced and distributed with the intention of providing relevant, interesting content to attract and engage a particular audience that a business is targeting. The creation of useful content is a way of developing communication with the customer in order to drive engagement and customer action. Content can mean anything from blogs to videos and whitepapers tend to work well using content marketing techniques too. The goal is to win customer loyalty and retain it. Beyond this, it is important to consistently monitor and analyse the results from your efforts. Using this data-driven marketing approach to your content marketing will ensure you achieve the best results possible.

Additional Channels

•  SMS marketing: is also highly effective and rising in popularity, due to the fact that many of us no longer go anywhere without our cell phones. This ‘always-on’ aspect means that when SMS marketing is used, it’s highly likely that the customer will at least read the text.

•  Video marketing/video infographics: is again becoming hugely popular and it’s likely that we’ll see an even bigger move in its direction this year as more and more businesses begin to recognise the potential it has. People take in more information when watching video and are more likely to engage, so it’s certainly worth looking at.

Whilst image-based infographics are already hugely popular, making these in the form of a series of frames for video is beginning to really take off in the digital marketing space too.

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