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Why Is It Important to Display All Reviews on One Page?

By Maulik

An interesting report said that approximately 26 customers tend to remain silent about their bad experience with the product or service. What do they do instead? Well, if a customer does not file a complaint with the company, chances are bright that they choose to spread a word of a bad experience. The worse the experience, the more people will know about it! Therefore, you need to focus on both product quality and reviews to achieve a loyal customer base.

How to Show Customers Reviews?

Many ecommerce platforms facilitate users to show page-wise reviews. But pagination is painful for the customers and visitors, especially when they access your website using a smartphone. Moreover, people have better experience in scrolling rather than clicking. There, technology brings another option: you can show all reviews in one page using plugins. Various eCommerce platforms have customized plugins available to serve this purpose. For example, if you search for “show all reviews in one page woocommerce plugin”, you will come across several WooCommerce plugins available in the market.

In the current M-commerce age, if you show all reviews in one page on your ecommerce website, you have won the half battle! Let us see how it can be beneficial for your business:

Enhances Simplicity

Simple navigation, simple checkout, and even simple access to reviews. Your customers like everything simple! You work hard to keep product selection and checkout process simple. But, sometimes, you tend to ignore the Reviews. Like all other sections, reviews also need to be simple and readily accessible for your customers. If you show all reviews in one page, it would add up to the simplicity of your ecommerce store.

Highlights Transparency

A survey conducted on 3600 US and Canada-based revealed that 79% of consumers consider online reviews as trustworthy as personal recommendations. This finding shows the importance of customer reviews in the most effective way.

When a visitor is surfing through your website, they would like to go through all the available reviews for a specific product. When reviews are on a single page, it reflects your transparency as a brand. It is a small move. But, it enhances the credibility of your business.
 
Brings Convenience

A quick look on reviews can save a lot of time of your customers. If all reviews are on the same page, your customers can get a better idea about your products. Talking about WooCommerce, you can find several plugins that enable you to choose the pages on which you want to display the reviews. You can do this without pagination constraints. Also, you can make the reviews mobile responsive and offer your customers with the convenience of seeing all the reviews at a glance.

What’s more is, you can include language compatibility in Reviews. It enables your customers to write and see reviews in their native languages. Take help of a customized plugin to enhance convenience of your customers.

Offers Filtration

Your customers can get what they want through filters. Offer your customers with different criteria to filter reviews. They can see reviews based on categories, price, and rating of the product with this filter. In case of a longer review, you can put ‘Read More’ button after showing 2 to 3 lines to maintain the flow of reviews.

Filtration enables your customers to get a better understanding of the product. For example, they can see the product’s old and new reviews together. It helps them to know whether the company has taken actions to resolve the past queries.
 
Facilitates Decision

Last but not the least, you can facilitate your customers to make an informed decision by showing all the reviews together. Apart from having a better product idea, reviews help them to know whether the product has maintained the quality for a long time. You can also make the look and feel of reviews section more appealing to entice customers to go through all the reviews.

Bonus tip: If you are reluctant to show all reviews due to any harsh comments, you can exclude such reviews. It is possible to do so with the help of a ‘show all reviews in one page’ plugin. However, it is better to ask for this feature before buying such a plugin.  
 

Final Thoughts

Our world is flocking with ecommerce stores. In such a scenario, the user reviews contribute significantly to define the success and credibility of your online store. You can show all reviews in one page and get the advantage in terms of having more traffic and higher sales number.

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Reviews play critical role in enhancing trust and credibility of your online store. The blog talks about how showing all the reviews in a single page can benefit your business.

Mr. Maulik Shah, Founder and CEO of AppJetty, follows technological advancements closely. His focused areas are ecommerce, mobile application development, web design and development, and CMS. He likes to write on the eCommerce trends, new plugins, and the like.

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