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How Do Survey Tools Help You Succeed with Your Business?

By Maulik

Whether you are a start-up or an established business; you would want to know one thing from your customers pertaining to your products and services. “What’s on your mind?” And you possibly cannot go around asking the same to all your customers. That is when you need a Survey Tool. Search in the market and you will come across several survey tools that help business owners to conduct surveys. Survey Monkey, Survey Legend, Survey Rocket etc. are some of them.

But there are certain drawbacks to some of these tools when you want to conduct online surveys. Especially, when you want to integrate them with your Suite/Sugarcrm system. To integrate a software and make it work with your system, you need to buy another plugin. Which means, you need to invest in 2 products. Now, when you are a startup, you do not have that kind of finances. That is why you need Survey Tools that you can easily integrate with your Sugar and Suite CRM system and help you conduct surveys seamlessly.

Today, we will understand the ways in which online Survey Tools can help you succeed with your business. Let us delve in:

Create Customized Surveys

Surveys must be legible. Only then, your customers can read the questions properly and answer them.
Using online survey tools, you can split your questions into different pages and keep different themes for each one of them.


You can also display your company logo along with the Survey so that it wins the attention of your customers. Make the most out of different themes, images, colors while creating your survey. Also use hyperlinks and personalize it according to your respondents.

Use Pre-Built Questionnaires

When it comes to conducting surveys, it is difficult to start with a blank state. You need ideas that can help. Or probably, readymade templates with themes. The survey tools available online have designs that are specific to different industry verticals. By using them, you can ensure that your Surveys have the right look.

You can find a survey software that enables you to create customizable online surveys with the help of different question templates. You can edit different questions as per your requirements, delete old questions and add new ones. With so much of flexibility, you are sure to get reliable results.

Get Better Response Rates

When it comes to paper based surveys, there are several drawbacks. You need to run around people, reach out to them based on their availability and utilize several resources. With Online Surveys, you can put all such difficulties on the back burner.

You just need to create a survey from within your Suite/Sugar CRM system, create a link and send it to your customers. Thereafter, your customers can take their own time to fill the surveys and send them to you. By giving them enough time to fill the surveys, you can ensure that they put enough time behind filling the survey and answer honestly.

Get Surveys in Real-Time

With paper surveys, quite obviously, you need to undergo a prolonged procedure of conducting the survey, obtaining results, and analyzing them. Even with some online surveys, the scenario is pretty much the same. During such times, what you need is an intuitive software that conducts surveys and sends you all the results in real time.
 
Yes, such survey tools do exist. Once you send the survey, you can receive a detailed overview about:

> Number of Surveys sent
> Details about the customers you sent the reviews to
> Status Report about the number of people who respond/did not respond
 
With the real-time data access, you can get a lot of insights earlier than you expected.
 
Search Surveys

Companies wanting to evolve with their business often introduce new products or make changes in the current ones. And to know their customers’ opinion, they need to keep conducting surveys. Sometimes, they might even want to go back to the history of conducted surveys. And to be able to do that, they need a filter search option.
 
With the help of a superior quality sugar based CRM survey plugin, the admin can search surveys by names. They can also get survey reports and export them in Grid and CSV format. All they need to do is type the name of the survey they had conducted in the past and the software reflects that. Awesome, isn’t it?
 
Surveys are a backbone of any thriving business. If you want to succeed with your business, it becomes imperative for you to invest into a CRM friendly Survey Tool. These tools are cost-effective, intuitive and time saving. But before you invest into one, you must make sure that they fulfill all your needs. All the best!

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