Don’t push people to where you want to be but meet them where they are. This is what digital marketing aims to do. Ignoring digital marketing is like representing your business without an audience. In the current era, the only possible way that is known to brands to advertise their product is through digital marketing. The knowledge of SEO is helpful for site owners as it explains the skills for web ranking. SEO itself is a skill as it helps to increase your web ranking without spending money on advertising. Simply, it is a practice of increasing the quality and quantity of traffic to your website.
Logozila has framed a few questions and meaningful answers to them, which will guide you on understanding how SEO works.
What does SEO contain?
To make you better understand, we have broken the definition of SEO into parts, which are:
Quantity of traffic: By quantity, we refer to the number of people visiting your website. If you have got the right people clicking your webpage that is the moment you have been perfect in SEO. This is because your webpage will be clicked by those who are hunting for a purpose.
Quality of the traffic: This quality has been referred to the people who are genuinely interested in your product and visit your profile. It’s not that Google is telling them to visit your site. If this is happening, then you are just a resource for computers and nothing else.
Results: Ads of various products make up most of the search engine result pages. They are known as organic traffic and you don’t have to pay for it.
How does SEO work?
When you type something on the Google site and a list of web pages appears in front of you. Have you thought about how the ranking of these pages is done? Well, Google has a crawler, which goes and collects all the information that you can access on the internet. That crawler brings all those to build an index. An algorithm is then used to feed the index. That tries to match all the content, which you have searched for. This was a brief description of how SEO works.
These are the two basic questions, which are crucial to understand SEO. We hope that you have got an idea of how it works and processes the web pages. The knowledge for SEO is extremely important if you have an online webpage and you need to rank it higher. SEO is considered as a tactic of digital marketing and it’s doing wonders for brands.