Marketing plans are vital platforms for promotion. The promotional frameworks of different organizations must be based on effective marketing plans. The various features of the plan must be aligned to the pertinent goals of the overall marketing strategy. This is vital in terms of boosting uniformity across the entire marketing plan. Alignment with goals also helps to address the various shortcomings that arise during implementation. In essence, almost all marketing plans have strengths and weaknesses. It is essential for organizations to ensure that the various weaknesses do not override the strengths. Additionally, marketing strategies must be comprised of the relevant platforms of communication. Ineffective communication hampers the framework of implementing any marketing strategy. The tourism marketing strategy for the State of Connecticut will be analyzed in this paper. Apart from the analysis, various recommendations will be provided for the improvement of this marketing plan.
Tourism Marketing Strategy for the State of Connecticut
Salient Features of the Plan
The marketing strategy for the State of Connecticut aims to enhance the standards of tourism in the entire state. It is thus essential to evaluate the salient features of this marketing strategy. The specification of objectives is a salient feature of Connecticut’s marketing strategy for tourism. The state has underlined the various pertinent objectives of the marketing strategy. The specification of objectives is an essential aspect of any strategy. The various elements or aspects of implementation must be aligned to these objectives. For instance, the increment of leisure time is a pertinent objective of Connecticut’s marketing strategy. Increasing the number of tourists visiting the various locations across the state is also an essential objective of Connecticut’s marketing strategy. In addition to the specification of objectives, Connecticut’s marketing strategy is also comprised of actual methods for achieving the various objectives. In essence, this comprises of actual strategies for boosting the promotional framework of the state’s tourism framework. This is a pertinent component of the implementation of any strategy (Ferrell, 2010). Communication is another notable component of Connecticut’s marketing strategy. In essence, the plan underlines the various tools or platforms of communicating with the targeted population. Communication is massively essential tool for excellent outcomes of any marketing strategy.
Strengths and Weaknesses of the Plan
Connecticut’s marketing strategy is characterized by numerous strengths and weaknesses. From the perspective of strengths, the Connecticut’s marketing strategy has been divided into distinctive components. Such a framework of distinction is massively essential in boosting the outcomes or efficiency of a marketing strategy. Additionally, such a framework of distinction is crucial from the perspective of implementing the marketing strategy. Apart from the distinctive components, communication is an essential advantage of Connecticut’s marketing strategy. In essence, an excellent framework of communication has been integrated into the marketing plan. The effectiveness of any marketing strategy is massively dependent on communication platforms. This is why the entire marketing strategy is highly effective. There’s an excellent level of clarity within the various goals of Connecticut’s marketing strategy (Jeffrey, 2007). All effective marketing strategies are always associated with an exceptional level of clarity. In terms of weaknesses, the marketing strategy does not comprise of adequate contingency measures. This is a weakness because it can undermine the strategy’s blueprint of implementation. Additionally, such a component prevents the marketing strategy from unforeseen shortcomings. The other weakness in this strategy involves the perspective of specifying stakeholders. Stakeholders have not been specified across the entire marketing strategy of the State of Connecticut. Additionally, the strategy has not outlined the pertinent elements of enhancing the state’s competitiveness in the tourism sector.
The Connecticut’s marketing strategy has an excellent framework of establishing effective communication with distinctive segments. This is evident within the framework of the various components of the strategy. In this marketing plan, the various tourism products and packages have been underlined. This enhances the clarity of the entire marketing plan. Distinctive members of the target market can determine the various products that suit them the most (Kim, 2013). However, it is also essential to underline that the Connecticut’s marketing strategy does not clarify the promotional framework it will use.
Recommendations to Improve Connecticut’s marketing strategy
While Connecticut’s marketing strategy can be termed as highly effective, it is essential to underline the various recommendations of improvement. It is pertinent to include measurable targets within the framework of Connecticut’s marketing strategy (Sharma, 2012). Such targets are pertinent in terms of evaluation. It is also essential to enhance the framework of internet promotions. The state must explore the various marketing platforms provided by social media (James, 2012). This can greatly enhance the entire marketing strategy.
The paper analyzes Connecticut’s marketing strategy. The state has underlined the various pertinent objectives of the marketing strategy. The specification of objectives is an essential aspect of any strategy. The various elements or aspects of implementation must be aligned to these objectives. For instance, the increment of leisure time is a pertinent objective of Connecticut’s marketing strategy. In terms of weaknesses, the marketing strategy does not comprise of adequate contingency measures.
Connecticut State Government. (N.d.).Strategic marketing plan 2005–2006. Retrieved from http://www.ct.gov/cct/cwp/view.asp?a=3933&q=302590
Ferrell, O. C. (2010). Marketing strategy, Mason, OH: South-Western
James, C. (2012). Handbook of marketing strategy, Cheltenham: Edward Elgar Publishing
Jeffrey, M. (2007). The continuing power of mass advertising, MITS Loan management Review 49(2)
Kim, W. C. (2013). Blue ocean strategy, Harvard: Harvard Business Press
Sharma, S. (2012). Assessing the impact of web, JJMT, 2(7)
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