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Making keywords relevant and consistent

By Mukesh

What keywords do you need to emphasize and include? How do you choose the most relevant keywords that will be used by your target audience? Pose yourself the question: What would my target visitor be looking for and for which queries I would like to lure him/her to my site? Imagine those queries, as many of them as you can think. Apply this to all categories of visitors that you are targeting. Then list those queries and formulate your keywords from those.

Let your creativity develop grammar and synonym variants of these keywords. The same would apply to descriptions; however while keywords have to match closely with search strings, descriptions should be drafted to allure the visitor after he has seen your listing. It should tell the visitor that your site is indeed offering him best information or outcome for what he is looking.


Select phrases (at least two words), rather than single words, as there would be too many contenders for single word searches. You are much better off focusing on specific search keywords and using longer phrases.

Positioning Meta tags and keywords into web pages for better ranking should not be confused with spamming. Whatever you do, avoid spamming and keyword stuffing. Search Engines have mechanisms that can spot spamming and as a result ignore such web pages. The key is to insert just "enough" keywords into the web page so as to make the content relevant. Keywords have to be consistent with the entire content of the web page. In other words, do not insert non - relevant keywords just for the sake of improving page rankings.

The location of keywords on your website is vital. You may have placed keywords at only a few locations but if they are inserted at important positions, your search engine ranking may be boosted. The most important position is the Title of the page. Ensure that your keyword is placed in the Title.


Another proven strategy is to place keywords towards the beginning of the web page. For instance, inserting keywords in page headlines, other sub-titles, and introductory paragraphs would certainly help rankings. Avoid using images or tables at the beginning of the page. This will only shove keywords down on the web page, and in turn harm your search engine rankings.
Amongst other strategies, "stemming" is another important technique for placing keywords.

Many webmasters believe that adding more graphics to a web page would make it more attractive. This is a misconception. A web page should be rich with HTML text rather than graphics. This makes the site more relevant as Search Engines can easily scan text.

Search engines often look for variants of words from a stem and this is referred to as stemming. Thus 'play' can also lead to a search for 'plays' or 'playing' or 'players'. Similarly singular and plural forms of words and case can lead to different results for some search engines. Some advisers suggest that Capitalization is a better bet in choosing keywords. However, the wiser counsel is that these variants do not make that great a difference and one should prefer lowercase. Most searches are made in lowercase. Moreover, many search engines are not case-sensitive.

You may like to know what are the most popular search words and strings, so that you could choose top keywords related to your own site. Some resources that help in this are discussed here.
Place your subject term in Overture's free Search Term Suggestion Tool. The result will be a list of all search terms related to the word you inserted that were most popular at Overture. The list is in the order of popularity. Thus you know what most people are looking for. Wordtracker has a fee-based service that lets you do the same based on Meta search engines such as Dogpile and Meta Crawler. Supplement this effort through the Related Searches feature that is seen in many search engines. Sites such as AltaVista, Yahoo, HotBot and others have this feature. Place your subject or one of the target keywords in the search string on these.

 

Generate SSL Certificate

We can create temporary SSL certificate:
1.Select Domain info in the Domain Settings menu given in the left menu.
2. Click the Edit icon in the Web Service field.
3. Scroll the form to locate section with SSL.
4. Toggle the ON/OFF button to enable the SSL.
5. Agree to charges, if any.
6. Click the link at the top of the form that appears
Generate a temporary SSL certificate and certificate request
7. On the page that appears, confirm your details by clicking the Submit button.
8. These data will be used to generate the certificate. Don't make changes to the data if you are not sure about the purpose of these changes.

SSL Certificate Signing request. It includes the details that you submitted on the previous step. Use this request if you want to get a permanent SSL certificate from a trusted Certificate Authority, such as Thawte and VeriSign .
2. SSL Server Private Key. This is the secret key to decrypt messages from your visitors. It must be stored in a secure place where it is inaccessible to others. Don't lose this key, you will need it if you get a permanent certificate.
3. Temporary SSL Certificate. It validates your identity and confirms the public key to assure the visitors that they are communicating with your server, not any other party.

To use the SSL key and certificate that you already have, for that:
1. Select Domain info in the Domain Settings menu.
2. From the web options section, Click the Edit icon in the Web Service field.
3. You need to enable SSL, for that Scroll the form with a list of options until you locate section with SSL. This is a Toggle the ON/OFF button to enable the SSL. Agree to charges, if any.
4. Enter the SSL Server Private Key and SSL Certificate in the boxes that appear.
5. In the Site Name field, choose whether you want to secure with or without the www prefix. Only one option will work correctly. For instance, if you choose to secure http://www.cpwebhosting.com, your visitors will get security warnings when they go to http://cpwebhosting.com.
2. Click on the Submit button. Your site is now secured.


If your certificate is about to expire, you must do the following:

1. Find the certificate signing request (CSR) that you saved when acquiring the old certificate.
2. Go to your certificate authority and choose to renew the certificate. When requested, enter the CSR.
3. After the permanent SSL Certificate has been generated, save it to a secure location.
4. From the left menu select the domain info from the domain settings.
5. Click the Edit icon in the Web Service field.
6. Go to the Web Service page and click the Edit icon in the SSL field.
7. Enter the certificate into the upper box of the form that opens ("Install Certificate based on previously generated Certificate request"):
8. Enter the certificate into the upper box of the form that opens and click Upload.

To install a certificate and key on the site and gets the following error: Invalid certificate format, file: server.key

To install your certificate and key on your site, you need to remove encryption and enter it in clear-text format. Encryption can be removed with the OpenSSL utility of Unix Shell on any Unix server where OpenSSL utilities pack is installed, for example on the Control Panel box.

1. Put you encrypted Private Key into a separate file and save it as server_old.key
2. In Unix Shell, execute the following command: openssl rsa -in server_old.key -out server.key
3. Enter the password when prompted.
4. A new file (server.key) will be generated. It will contain the Private Key in a plain text format.

 

About Author

Mukesh Kumar is Marketing Executive with CPWebHosting, which deals with Managing Reputations. The company is the most significant online community for human resources professionals featuring articles, news, webcasts, events, white papers, discussion forums.

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