Your online presence builds the relationship between your organization and the public. When you search on Google, you will find website available for every field whether medical, engineering, psychology, literature, tourism, travel, e-commerce portals and much more. Sites have emerged as massive relationship building tool, and every department of the company is willing to share information on it. For Marketing, Mass-Communication, and Public Relations, their utility cannot be ignored. Hence, every of the business is going online. Websites have become a cutting-edge area for most of the online companies.
Having online presence represents the latest thinking of the company stakeholders. They want to utilize the newest and latest technology to reach large people and thus convert them to their customers. Internet website replaces the oldest conceptual design and methodologies of only having a physical presence. Participation theory replaces earlier business promotions tools, based on the 1-way model of sender-receiver theory. The customer suggests changes, make reviews, opinion, beliefs and thus companies according to it measure the behavior of the customer.
In every of the field Research is involved, if we talk about the website, then, we need to research the name, i.e., domain name, where to host it, what would be platform, navigation system. Furthermore, where to place action buttons, what images would be required, where to put videos and much more information.
A complete design or strategy is required to frame before actual design of the website. A comprehensive analysis which involves look of Front-page, i.e., home-page, content-rich-text ratio, the percentage of rich-media content, i.e., images and videos. Everything needs to be pre-decided. A business owner investing, into the website would have high-thinking, which it would become magic-bullet for it, and bring massive sales to the company. Every of the visitor coming to the site might be having the buy intention, promoted on the website.
Only, just creating the excellent website is not sufficient, it requires promotion. There is no magic-band, which can bring the site on top of search engines within short-interval. It needs sustained activity.
The use of old spammy SEO techniques can be a disaster. As suggested by Ananova "forget those old approaches and practice modern marketing techniques." With this new world, where people share, an integrated customer relationship model required. The model could answer the questions like Where the visitor is navigating? Which pages most visited and why? A model required which needs extensive refining with research.
SEO Tips for Startups
Mani, CP Web Hosting says "Your website needs continuous refinement. For every change you bring, share it on social media, to keep engagement machinery active".
Google can find you thousands of websites on the topic you choose, all writing more or less similar information. Mode of style, information display, its location may differ.
Once you create a page, you wish to get unlimited visitors to the page, as at par your understanding. You enter recent, unique and innovative information. Google is going to take time to crawl the page, so you start sharing it on social media platforms. You cannot share the same page again and again if you don't bring something new to it. So, it is agreeable that continuous page refinement is necessary.
How your visitors can reach to the targeted page?
Visitors would navigate your website. If they find the page quickly without much hassle, your goal achieved. But, how do you know about it, you need to test, take the help of Google webmaster tools and continue to refine the navigation.
Connect targeted Page with other posts and press releases
You need to connect the page through the plethora of posts, press releases and blog posts, you create to provide information or educate your visitors.
Use good Content Management System
CP Web Hosting recommends WordPress, to categories and link information. Use proper category-names and post-names, so visitor automatically understands about the content available in it. The Categories bring taxonomy to your website.
Use proper tags to relate the content, to bring the relationship between various posts. You can make it active by linking thematic posts using similar tags. Ananova loves tagging, as it brings relevant pages which user finds quickly and easily.
Keywords and Meta-tags
You must provide at least one focus keyword, title, and description to a page. The focus keyword must be unique for every post.
Your sustained activities can help you to bring massive traffic to your pages.
Below 99.9% Uptime SLA Not accepted
When the companies are offering 100% uptime SLA, anything below 99.9% not taken. Nobody likes downtime, and when being an online means business loss, it matters a lot. Sucess depends on speed, look, uptime, easy navigation and the right information, which could lead to guaranteed sales.
If the site goes down, due to outrage, which probably most of the hosting companies give the reason, the hosting customers dissatisfied and start thinking of changing the host. So, keeping the website up and running all the time becomes the priority for every of the hosting company.
The customers have started grading the companies by uptime as 100%, 99.9%, 99.8%, 99% and I think, nobody would consider any company below that percentage. Poor uptime means loss of customers for a website owner and loss of a customer to the hosting company also.
Uptime is proportionate to high-performance, effectiveness, robust, trustworthiness and much more such attributes. Most of the website owners use the services of Pingdom, Uptime, Uptrends, SiteGeek, Jetpack for WordPress and many such other companies. They monitor the website and provide the information related to a site which includes downtime. The clients have become very sensitive to the downtime. Hence, hosting companies are continuously upgrading their technology to be 100% up for long intervals without any problems.
Online is becoming synonymous for 100% uptime, and the website created for being available all the time.
Almost every of the company is now offering more than 99.9% uptime SLA. In such a case, customers are finding the hassle to see the actual 100% SLA providing companies. Most review companies reveal the uptime data, independently verified.
Saniya is PRO Executive with CPWebHosting, which deals with Managing Reputations. The company is the most significant online community for human resources professionals featuring articles, news, webcasts, events, white papers, discussion forums.