The most important goal most, if not all markets and website owners dream to achieve with their online website is to be able to reach as many online users as possible. This is added to the fact that, the more people who see your website, the more traffic your website may be able to drive and the more leads you will be able to generate. Achieving this gold may require a little of experience and commitment but the end result often pays off the hard work.
Getting your websites to a huge number of online users has a lot of benefits. These benefits of SEO marketing strategy ranging from product awareness, huge traffic drive, and generation of quality leads to increase in the average number of click through rate. Many popular websites also started small and gain popularity of time thus, the first step to achieving your gold is to start.
The beginning of any business or project is always the most difficult part (this explains why most potential startup vision ends in dreams) but as times goes, you grow in the process and things may become easier and simpler.
What is SEO?
Search engine optimization (SEO) can simply be define as the strategy to rendered a website more search engine friendly or as a set of SEO marketing strategy, tactics and techniques used to increase the number of visitors to a website by obtaining a high search engine ranking placement in the search results page of a search engines (SE) like Google and Bing.
By this definition, SEO marketing strategy brings together both creative and technical elements required to drive traffic, improve SE ranking, and increase awareness in search engines. SEO marketing involves many complex strategies, from the organization of words on your page to the way other websites link to you on the internet. SEO marketing may be regarded simply a matter of ensuring that your website is structured in a way that search engines understand.
Benefits of SEO marketing strategy to your Website
Every business owners and marketers today are talking SEO marketing. This is the benefits of SEO marketing campaign are so numerous and powerful that makes every right thinking business owners wants to ripe and improve their business performance on the internet. Some of these benefits of SEO marketing include:
1. Brand Awareness
High position rankings in search engines result in significant impressions, thus having your website in these positions on the result pages translates to more exposure for your website. Also, being on the first page for your targeted keywords instils trust and helps users to associate your brand with those keywords. The philosophy here is that businesses on the first page are generally perceived to be more trustworthy. Thus the more your pages and content appears or rank in top positions in the search engines like Google, the more chances you have for users to see your content and associate with your brand.
2. Increased Traffic:
One of the most important benefits of SEO marketing strategy of higher ranking in search engines is the its potential to drive huge traffic. Top positions search engine result pages receive a majority of the impressions and clicks, thus ranking in these top positions may result in a significant increase in traffic for your website. SEO marketing also focuses on creating informative and keyword relevant title tags and meta descriptions, which are designed to show up in the result pages. Having SEO tags and descriptions helps your business to close more deals faster. This also promotes increases in qualified web leads and traffic.
3. SEO still works
Many SEO research studies performed post-Hummingbird can verify that the techniques employed to improve SEO still work effectively. As long as you are focusing on optimal user experience while performing methodic SEO strategies, your reward will be higher positioning in search result pages and thus, organic traffic.
4. Cost effectiveness
SEO marketing strategy targets users who are actively on the internet and looking for your product and services. This makes it a very cost-effective marketing strategy. SEO's inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While outbound strategies can still be an effective strategy, the leads generated cost about 65 percent more than leads generated by an inbound strategy like SEO. Because SEO also targets internet users who are actively searching for your products and services, the traffic and leads resulting from such SEO marketing strategy is more qualified than many other marketing strategies. This usually result in a better cost-savings for businesses.
5. Higher ROI
SEO is usually the most effective and efficient marketing strategy. It provides quantifiable and track able results, regardless of the type of website or online business you are operation. SEO agencies are able to track nearly every aspect of their strategy, like increases in traffic, conversion and rankings. Comprehensive SEO analytics also allow for the ability to drill down to the smallest level and see demographic information and other engagement metrics for each visitor who has interacted with your website. SEO analysis on Ecommerce sites may reveal the paths users take in order to close a deal, all the way up to the keyword they used to search for your product before the purchased. In the same light, for non-Ecommerce sites, you may attribute values to your lead conversions, such as ‘form fill-out’, 'contact us', and use those attributes in calculating the value of your SEO marketing strategy. SEO has a 14.6% close rate, as compared to the 1.7% close rate you’ll get from outbound marketing.
6. Increased site usability
In a bit to make your website friendlier and easier to navigate for the search engines, you also make your website more navigable for visitors or users as well. SEO strategy consists of rearranging the site's links and architecture to make pages within your website easier to find and navigate. This doesn’t just make it easier for search engines to locate your site and find pages, but also makes simultaneously easier for users to find information on your website as well.
7. Creating customer loyalty
SEO marketing has the ability and potential to create customer loyalty. People generally don’t like being interrupted with television commercials when viewing their programs and also don’t like having a mailbox full of unrequested emails. Whenever your first contact with a customer is via outbound marketing channel, they either won’t remember you, or associate you with something they didn’t requested for or don’t need.
SEO marketing is different. When people search for a product or the answer to a question, and they find your page, your business becomes the business that gave them what they were looking for. This is a good first impression which is the key to customer loyalty. The benefits of having loyal customers are not just because they’ll spend more at your business but also because they’ll actively recommend your business to others. Such recommendation usually has the highest conversion rates.
8. Better competition Tool
If your business doesn’t have a SEO campaign, then every time an internet user looks for a business like yours online, they’ll be getting the website of one of your competitors. This is one thing you don’t want to happen thus a SEO marketing campaign may level the playing field for smaller businesses competing with big names as it has the potential to drive local business to your site.
SEO gives an upper hand to competition for every keyword. In order for you to take on your competitors you’ll need to be moving forward and improving your position, thereby gaining ground and outsmarting your competitor who may not be investing on SEO. That’s a simple fact of how the process works. Don’t give room to your competitors to maneuver you by ignoring this valuable marketing tool for your business.
9. Route into the Internet
Research studies have shown that about 80% of internet users enter through a search engine. This is a very huge fraction of online user. As they browse the net via the search engines, it becomes a powerful tool for business owners to craft their SEO marketing strategy for better visibility. Thus businesses with better SEO marketing strategy have a good potential to drive huge quality traffic to their website and higher competitive edge.
10. Search engines gaining more market share
The number of net users who check product review prior to making purchase is alarmingly between 80 to 90% with this rate projected to increase in the future. It won’t be long before virtually everyone is searching for products and services online. This is therefore an opportunity for every right thinking business owner or marketer to invest more on the SEO marketing strategy to allow users to be able to locate your business. Without organic SEO marketing strategy in place, people will have a very hard time finding you and may instead find your competitors.
All small businesses have similar goals; which include expanding their reach to new customers, pulling more leads, and closing more deals. With outbound marketing, small businesses are bound mostly to their local community. And regardless of how large these customers maybe, they’ll eventually dry up, leaving a business totally at the mercy of their existing clientele unless they expand.
The net is a global marketplace and there are over 3 billion people online. With proper SEO, a business can adjust their campaign to target users in various communities, on different internet channel, through both global and local SEO marketing strategy. This creates a virtually endless reserve of potential customers.
Planning your SEO Strategy
Every grate business or project starts with a successful plan hence a SEO marketing plan is essential for your business success and your SEO efforts should be a key part of that strategy. Your plan will mostly depend on how far or important your company put on SEO, and your marketing budget allocation. True to the fact that SEO is very important to every online business including yours, you may need to start by writing a basic strategy, and later, revisit it after doing some work to audit and analyze your current SEO plan efforts and data. Generally speaking, your SEO marketing plan should cover aspects of:
What is your business intend to achieves with SEO optimization? How long do you plan to spend before getting to this goal? What fraction of the business budget may be allocated to SEO marketing?
There are many different reasons why businesses may venture into SEO optimization. These include driving huge traffic to the website, increasing product awareness, increase in quality lead generation, increase in click through rate or rate of convert, and improve credibility. Thus each marketer or business owner must be able to set a goal and plan the best SEO optimization strategy to arrive at it.
An ideal company plan should be able to provide answers to these questions and more. The required time frame and budget must be well spell out ahead of time. Note that once you launch your business, it may be difficult to set limits for your budget and time frame thus the best things you should achieved with your plan. Your plan becomes your business road map and a compass to guide your business operations.
If there is one reason most SEO optimization strategy fail is simply because there wasn’t any target. The internet is being use by billions of people each day who have many different preferences. Thus, you should be able to identify the preferences of your target group and use that information in creating contents that are tailor to your target group. This way, you may be able to hit your goal in the less possible time.
It’s a good thing to document your target audience by determining what they want, how they want it, what nobody or only few have provided to them, their location (are they mostly on the social media or they mostly use the search engines), and their contacts. Knowing this information will enable you to better plan a focus SEO optimization campaign that is cantered at bridging the gap with your product and services.
Best Performing Keywords
The next thing to consider in your SEO marketing plan is to identify how your competitors who are already online are performing and the best performing keywords in your sector and plan your SEO marketing strategy to outsmart them.
Keyword: This is most commonly and simply referring to the words or phrases usually type in search engine like Google to generate a series of quarries.
All SEO marketing strategy and SEO campaigns are driven by keywords. In other words; keywords are the backbone to every successful SEO marketing strategy. You should be able to come up with a series of keywords in you sector. A simple search using Google Adwords KeywordPlanner should be able to generate a good list of the most frequently search phrases in your niche.
Once you have your keyword list, you can go on to verify how other websites are competing each of them. This can simply be done by typing each keyword and verifying the how they are used in the top ranking websites (usually the site that appears on the first page of your search).
Bear in mind that search engine optimization (SEO) is mostly a thing of the right keyword. You may have the best article but if no one is search for it, i.e. if you have the wrong keywords, you may never drive any reasonable traffic.
SEO marketing strategy remains the best marketing channel for small businesses, and it also works if it’s used correctly and consistently. Also the benefits of SEO marketing strategy are some numerous that makes every business owner and market want to implement. Thus a good SEO marketing plan is essential for any successful SEO campaign. If you use the right SEO Company to manage your SEO campaign, you will be able to achieve more benefits. The biggest benefit of SEO marketing strategy would be a new base of motivated customers with higher return rates.
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