To most marketers, the basic principles and benefits of SEO OPTIMIZATION are very handy and clear. The problem comes with developing and implementing a sound SEO OPTIMIZATION strategy. This really deserves a more focus attention than just planning. It’s for this reason that I have taken time out to draw the attention of business owners and marketer to the best SEO development and implementation or execution strategies.
Planning is a very important step in driving the success of any project, including businesses but having the best plan isn’t enough. You must have the best strategy develop and have the best tools and skills to implantation or execution the strategy also. Having said all these, it’s time to take you through the best 10 successful SEO strategy development and implementation strategies.
1. Identify your Audience and their Preference
You may be wondering why you may have to identify your audience and their preference. The main goal of SEO OPTIMIZATION is better ranking in search engines to drive traffic to your website. But of what important will SEO OPTIMIZATION be if your website is showing up in front of people that don’t care or if your website keeps receiving traffic from the wrong audience? Quality traffic is what you really want. This involve people who are actually searching for your product, who will spend good time on your page and also have a high chance to make purchase.
Therefore, it’s essential to start by identifying this set of people (your audience), and all their needs, demographics, location, search patterns and preferences. You can use Google Analytics platform to accomplish this task.
After identifying your audience, it’s a good thing to next set realistic goals and objectives based on that information. This will center around what you want your audiences and visitors to do on your website. Without a clear set of objectives, you could be performing a great deal of work without getting your desired results.
2. Create a List of SEO keywords
When it comes to SEO Optimization, SEO keywords are the backbone and selecting the right ones is very important to your SEO strategy success. Thus to successful in SEO OPTIMIZATION, you should be able to identify the best SEO keywords (terms and phrases people type in to search engines) variation for your product niche.
SEO keywords are the tools that drive queries from every search engine to your website. When an internet user for example type in “SEO MARKETING STRATEGY” into the search box of Google and hits enter, a series of queries are generated. These queries are send to send to every website, web content that is online; it loop through each content on the web, starting with the topics to the content body and fetch out every content that has the SEO keyword phrase “SEO MARKETING STRATEGY”. The results of these queries are then ranked and directed back to the display screen with clickable links that will direct you to your particular site of interest.
A good SEO strategy will therefore be for you to use your SEO keywords in both your content headings and body and to repeat it a number of times through the content body. While there is no rule for the number of times to repeat your SEO keywords, a good rule of thumb will be repeating each SEO keyword at least 5 times.
Your SEO keyword list should be a very dear document for your business that you review and update monthly. This will help to give more life to your SEO strategy and keep your SEO keyword list evolving with industry and search trends.
3. Build Keyword-Focused Pages
It’s always better to have multiple web pages tailored to specific keywords or phrases for your website and ranking in search engines. The key here is trying to get as many pages to rank for as many SEO keywords as possible. Once multiple SEO keywords or phrases keep identifying your website, it helps search engines to keep track of such phenomenon and they will always want to direct queries first to your website hence your rank in search engines.
Your keyword list should determine the number of different pages you can build. Generally, the number of web pages you build should be proportionate to the number of different offerings, products, and locations your business has. This has the potential to get your products to your target audience no matter the keyword they type in the search engines.
It’s important to ensure that you include relevant content for your prospects and customers into each web page you build, as well as images and links to pages on your website to enhance the user experience.
Lastly, create a list of all the different webpages you plan to build and rank them in order of importance. Then, devise an attack plan to get those pages built and create a schedule. As you continue with your keyword research and optimization, you will have to roll out new web pages and enhance existing ones.
Keep your SEO keyword list prioritized and updated by what web pages will help you to best achieve your business goals.
4. Build a Blog
A blog is usually an incredible way to rank for keywords and engage your website visitors. Each blog post is actually a new page that increases your potential to rank in search engines. It’s important to build a blog for your business and not just that, you should draw up a schedule that enable you to post on your blog on a daily bases. It’s also import to bear in mind that you are blogging for your audience not search engine therefore focus on content your audience are interested in, including relevant keywords and your audience will naturally find you.
5. On Page SEO and Site Structure
This is essential in helping the search engines identify and understand what your site is about. It’s all about strategies that ensure your site has good internal linking with no broken links, unique contents, good navigation, and shortest page loading times.
Keyword list and keyword focus pages will also play a great role here because they will help you optimize your contents. The number of keywords on a page is also a point to focus on as too many keywords on a page will do more harm than good i.e. few keywords (about five) on a page will actually give clear understanding of what your page is all about to search engines and hence good ranking while too many keywords may leads to confusion and thus poor ranking.
Note that, you don’t want to stuff keywords or make them unnatural on your pages. Build your website and write your content as you normally should, keeping your keywords in the back of your mind.
6. Build a Link Building Plan
Link building is the main objective of off-page SEO OPTIMIZATION and it’s a huge determinant factor in how search engines rank your web pages. It’s essential to put some good time in researching all the different ways you can attract inbound links to your website. Thus crafting a link building plan around all the different tactics you can do to attract inbound links to your site is very important.
When it comes to link building, the best thing you can do is try to earn links naturally. Creating networking connections in your industry and with your target audience is a great way to improve your brand's image and also improve off-page SEO OPTIMIZATION. The more awareness about you and your product, the more people are likely to link back to your website; thus improving your SEO. Google has actually launched a scheme that seeks to reward sites for their popularity and connections with authoritative sites. Other great methods would be: Writing blog posts and share them on Twitter, Facebook, Google+, and LinkedIn, creating great content, outreach to websites that are an authority in your industry, and requesting links from affiliated organizations. Consider approaching other bloggers for guest blogging opportunities through which you can link back to your website. Another great method to attract inbound links is to use your blog to post related current events or news articles. That way you may encourage engagement and drive quality traffic, generating leads, and linked to industry influencer or other bloggers in your industry.
7. Identify your Competitors and Learn from Them
We are going to stick here to SEO competitors. So the first thing to do is to identify who there are and learn from them.
To identify your competitors, simply type a couple of terms into the search box and see who shows up. In our case, we will be identifying the competitors for our SEO keyword. Therefore, type the SEO keyword into major search engine like Google and see who shows up. These are normally your top competitors. They are rank high in the search engine.
Your main goal for carrying this search is not just to identify them, but also to learn from them. Go to their site, study where they position their keywords (header, introduction, within the body, or at the bottom), the number of keywords they use per page, find out the number of words they use per sentence, and how they structure their site. The information you collect should form the foundation for your SEO strategy plan. Try to identify what they are doing that you haven’t tried and what you are doing that they don’t know. This way, you can create a very unique quality content that may stand the gap and receive better rank in search engines. There is nothing wrong trying their content creation strategy which may also work for you.
8. Test, Test and Test
This is one thing you will want to do often to identify what really best for your audience. You may have to test different variation of your SEO keyword, different keyword positions, different posting times and schedules, and different sentence structures.
Testing may be a very difficult task considering that SEO is long term strategy but the benefits are numerous. If you are able to identify what is working, your audience needs and preferences, your will be 95 percent successful with your SEO marketing strategy and an increase closing rate of 35 percent. The benefit is worth the effort.
9. Stay Updated on SEO News and Practise
The search engine strategy is evolving as many other marketing strategies. Thus staying on top of current trends and best practices is a difficult task but you can leverage the potential of multiple online resources that make it easy you to stay current with SEO news and changes that impact your website and SEO strategy.
10. Track and Measure your SEO Success
SEO usually need a lot of commitment and effort over a long period of devoted SEO implementation. With all these, it’s important to have a way to track and measure the fruits of that commitment and effort. There are many metrics that you can track on a daily, weekly, or monthly basic to keep your SEO plan on track and measure your success. You an excel sheet (spread sheet) or a web analytics tool (such as Google Analytic Tool) to record and monitor how much traffic comes to your website from organic search.
Also, tracking leads, keywords, indexed pages, inbound links, ROI, and your actual ranking on search engine results pages (SERPs) can help you recognize your success as well as identify areas of opportunity.
Being able to identify what is working and what isn’t is extremely important. The earlier you can get a system in place to track your data and results, the better. You can:
- Log into Google and setup a Google Analytics account to monitor your website organic traffic on a daily, weekly, monthly basis.
- Make use of a rank tracking software/service to monitor search positions over time.
- Build spread-sheet to track the on-page changes you make to your website so you can see what changes led to certain results.
Well, you may have taken the patience to go through this piece of work; you should be on top of many marketers out there whose SEO marketing strategy is based on luck. Your SEO strategy is unstoppable, just go ahead and put all what you have learned into practice. Don’t forget to share my work with friends.